Heimtextil - online communities and social media for designers

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Presentation given for the Room For Free-organisation at HeimTextil 2011 in Frankfurt.

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Heimtextil - online communities and social media for designers

  1. 1. It's the message on online communities and social media for designers
  2. 2. mad-Faculty - Belgium <ul><li>Academic Media, Arts & Design Department </li></ul><ul><li>Belgium > University College > Faculty of University of Leuven </li></ul><ul><li>Educational programs: </li></ul><ul><ul><li>Photography – Television/Film – Animation - Graphic Design – Product Design – Jewelry Design – Interactive media Design </li></ul></ul>
  3. 3. Social Spaces Research Group <ul><li>Cross-disciplinary research group (25 researchers – graphic designers, social scientists, “code doctors”, video artists,...) </li></ul><ul><li>Projects in art – media & design – cross-disciplinary </li></ul><ul><li>Domains: textile, health care, social design, methodologies </li></ul><ul><li>www.socialspaces.be </li></ul>
  4. 4. Social Spaces Research Group
  5. 5. <ul><li>Each medium goes through three stages: TOY – MIRROR – ART (Levinson) </li></ul><ul><li>George Melies - Place de l'Opera in Paris </li></ul><ul><li>from reality transcription to popular art – Le voyage dans la lune </li></ul>The stages of media
  6. 6. Tools & Technology
  7. 7. Online Community & Social Media <ul><li>Online communities: places online, where you go for friendship, support, sense of belonging, information > Third Place </li></ul><ul><li>“ The feeling of logging into the WELL for just a minute or two, dozens of times a day, is very similar to the feeling of peeking into the cafe, the pub, the common room, to see who's there, and whether you want to stay around for a chat.” - Howard Rheingold (2000) </li></ul>
  8. 8. Online Community & Social Media <ul><li>Social Media linked to ao Twitter, YouTube, Facebook, StudiVZ, Flickr, Orkut,... </li></ul><ul><li>But, which media are a-social </li></ul><ul><li>Sociable Media – media which enables to be social (Donath) </li></ul><ul><li>Anne of Cleves – Hans Holbeyn – Henry VIII </li></ul>
  9. 9. Online communities & Social media <ul><li>The coming of online communities and social media have been perceived as disruptive for some professional worlds </li></ul><ul><li>Napster > music > popularization of peer2peer principle </li></ul>
  10. 10. <ul><li>The coming of online communities and social media have been perceived as disruptive for some professional worlds </li></ul><ul><li>Howard Dean – politics - 2004 Democratic presidential nomination – Grassroots fundraising </li></ul>Online communities & Social media
  11. 11. <ul><li>The coming of online communities and social media have been perceived as disruptive for some professional worlds </li></ul><ul><li>Where is Raed – journalism – embedded journalism - blogs as alternative sources for news </li></ul>Online communities & Social media
  12. 12. <ul><li>There are some opportunities... </li></ul><ul><li>But, there are some issues we should take into account as well... </li></ul>How will the coming of OC & Social Media affect you, a designer?
  13. 13. <ul><li>Online media are perfect portfolio places </li></ul><ul><li>Show & gain respect </li></ul>Opportunities
  14. 14. <ul><li>Social media like social networks help you to connect to other designers in your domain </li></ul><ul><li>Mostly portfolio-based and not “person”-based (like Facebook) </li></ul><ul><li>To get inspired, find new opportunities for collaboration, comment on each other's work, find a new job,... </li></ul>Opportunities
  15. 15. Opportunities
  16. 16. Opportunities
  17. 17. Opportunities
  18. 18. Opportunities
  19. 19. <ul><li>Get rid of the people/companies-in-between </li></ul><ul><li>B2designer > direct from commissioner to designer </li></ul><ul><li>Crowdsourcing: asking the “crowd” of designers to help out </li></ul>Opportunities
  20. 20. Opportunities
  21. 21. <ul><li>Get rid of the people/companies-in-between </li></ul><ul><li>From designer to consumer > sell your work directly </li></ul>Opportunities
  22. 22. Opportunities
  23. 23. Opportunities
  24. 24. <ul><li>Get rid of the people/companies-in-between </li></ul><ul><li>From designer to consumer > direct contact with your consumer </li></ul>Opportunities
  25. 25. <ul><li>Get rid of the people/companies-in-between </li></ul><ul><li>Stepping outside traditional business model </li></ul><ul><li>Open sourced financing of your projects </li></ul>Opportunities
  26. 26. <ul><li>Get rid of the people/companies-in-between </li></ul><ul><li>Direct link to production line </li></ul><ul><li>Eg. shapeways > 3D printing of objects </li></ul>Opportunities
  27. 27. Opportunities
  28. 28. <ul><li>Online communities and social media as places for collective intelligence </li></ul><ul><li>Helping each other out </li></ul>Opportunities
  29. 29. Opportunities
  30. 30. <ul><li>Sharing online gives the possibility for a copy-paste! </li></ul><ul><ul><li>Still, open source projects (like in computer software) </li></ul></ul><ul><ul><li>Creative Commons licences </li></ul></ul><ul><ul><li>No share, no spread, no inspiration </li></ul></ul>Issues
  31. 31. <ul><li>Getting rid of the people in between </li></ul><ul><li>Direct contact commissioner & designer </li></ul><ul><li>Is it a good idea? No pay for all your work? </li></ul>Issues
  32. 32. <ul><li>It is not easier! </li></ul><ul><li>Costs time and (some) money > build it and they will come won't work </li></ul><ul><li>A mixed media approach is the best strategy </li></ul><ul><li>There still is a huge competition (larger maybe > global scale) </li></ul>Conclusion
  33. 33. <ul><li>You still have to be good to be a winner... </li></ul><ul><li>It's not the medium, it's the message: you still need passion, quality, professionalism,... </li></ul>Conclusion
  34. 34. <ul><li>Open Garments – FP7 – funded by EC </li></ul><ul><li>an online system and a new business model that will enable the consumer to act more directly in the garment supply chain </li></ul>An example
  35. 36. <ul><li>Thank you </li></ul><ul><ul><li>niels.hendriks @ khlim.be </li></ul></ul><ul><ul><li>twitter.com/nielshendriks </li></ul></ul>

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