Social Media Guide Be2camp North 2009

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Summary of the following book: Your Social Media Journey Begins Here. A free, online book written to help people in the engineering/public works/government fields get started using social media.

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  • Social Media Guide Be2camp North 2009

    1. 1. Social Media Guide for the AEC Industry
    2. 2. DEVELOPED TO: Introduce social media tools to our industry Help guide people in just getting started http://www.publicworksgroup.com/node/12
    3. 3. ORGANIZING YOUR ONLINE JOURNEY
    4. 4. GETTING YOUR STORY STRAIGHT CivilE pbroviak Registered professional civil engineer working in Illinois. Experienced in the use of social media in the delivery of engineering/public works/government services. Publisher of Grid Works journal.
    5. 5. PHOTO SHARING - FLICKR Examples of Groups <ul><li>Leadership in Energy and Environmental Design </li></ul><ul><li>Municipal Solid Waste Treatment </li></ul><ul><li>Civil Engineering </li></ul><ul><li>SUDS Sustainable Urban Drainage Systems </li></ul><ul><li>Storm Drains & Sewers </li></ul>
    6. 6. BLOGS – RSS FEEDS What’s the big deal? <ul><li>Information we need </li></ul><ul><li>Written by other professionals </li></ul><ul><li>Up to date and available now! </li></ul><ul><li>Easy to monitor </li></ul>
    7. 7. How Can I Use a Blog? <ul><li>Project Diary – internal or public </li></ul><ul><li>Public engagement for a public project </li></ul><ul><li>Training & Education </li></ul><ul><li>Product evaluations & recommendations </li></ul>
    8. 8. MICROBLOGS - TWITTER What’s the big deal? <ul><li>Information we need </li></ul><ul><li>Written by other professionals </li></ul><ul><li>Up to date and available now! </li></ul><ul><li>Easy to monitor </li></ul>
    9. 9. How Can I Use Twitter? <ul><li>Project updates & achievements – internal or public </li></ul><ul><li>Public announcements – road closures, hazards, etc. </li></ul><ul><li>Tracking of staff – use to record tasks, position </li></ul><ul><li>Inspection notes </li></ul><ul><li>Product recommendations </li></ul><ul><li>Building relationships </li></ul>
    10. 10. ONLINE NETWORKS What’s the big deal? <ul><li>Find other professionals </li></ul><ul><li>Easier to share information </li></ul><ul><li>Faster to connect </li></ul><ul><li>Increased exposure to new ideas </li></ul>
    11. 12. SLIDESHARE What’s the big deal? <ul><li>Find other professionals </li></ul><ul><li>Easier to share information & training </li></ul><ul><li>Free materials & ideas </li></ul><ul><li>Increased exposure to new ideas </li></ul>
    12. 13. How Can I Use Slideshare? <ul><li>Project information </li></ul><ul><li>Annual reports </li></ul><ul><li>Summaries of company policies </li></ul><ul><li>Training material </li></ul><ul><li>Introduction to organizations </li></ul><ul><li>Resumes </li></ul>
    13. 14. VOIP - SKYPE What’s the big deal? <ul><li>Free Skype to Skype internationally </li></ul><ul><li>Low cost calls to landlines </li></ul><ul><li>Communicate with voice/video </li></ul><ul><li>Conference calls </li></ul>
    14. 15. VIRTUAL WORLDS SECOND LIFE What’s the big deal? <ul><li>Meet other professionals </li></ul><ul><li>Better visualize designs & concepts </li></ul><ul><li>Training & education </li></ul>
    15. 16. Blog Links with AEC Content Recovery Project Example (Fake – demo only): http://recoveryprojectexample.blogspot.com/ City of Portland, Oregon, Bureau of Development Services: http://www.portlandonline.com/bds The Arch: http:// archsl.wordpress.com /
    16. 17. Twitter: http://www.twitter.com/pbroviak Second Life: Pam Renoir, CivilE Writer Skype: pam.renoir Blog: http://www.publicworksgroup.com/blog LinkedIn & other networks: Pam Broviak Slides at: http://www.slideshare.net/publicworksgroup Pam Broviak, PE [email_address]

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