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Social media considerations for local government

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This presentation highlights some of the key considerations of social media for local government . Useful resources include details for the Victorian Government Justice Departments Social Media Policy.

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Social media considerations for local government

  1. 1. Social media considerations for local government<br />Susan Bentley<br />Library & Information Services Manager<br />
  2. 2. Social media<br />Facebook<br />Free online social networking tool<br />Multimedia platform<br />Can choose settings to be public or private<br />Twitter<br />Free online social networking tool<br />140 character posting<br />Public <br />Immediate<br />
  3. 3. Where do you go online?<br />GSC website?<br />Email website?<br />Chat service?<br />Facebook is where many people go to hang out online. <br />Go to them, hook their interest, and lead them back to the GSC website.<br />Need to test out new media opportunities in order to stay relevant and open to new innovations<br />
  4. 4. Promotional tool<br />What is on the GSC website? Could also be on Facebook<br />Announcements and photos for:<br />Upwelling Portland Festival (on Facebook) <br />Cultural Collection (on Facebook)<br />Rates due?? GSC news<br />PowerMate available for residents<br />Meet The Mayor – Corangamite <br />Publications for public comment<br />L2P Program<br />
  5. 5. Community Engagement<br />Excellent platform for community engagement for some sections of the community<br />Information literacy of younger generations comprehend and enjoy multimedia display of information more that complex text<br />Avenue for feedback is immediate and could be captured in innovative ways i.e. Befriend The Mayor<br />Recent example in USA about young man being banned from attending the school Prom<br />
  6. 6. QLD Police during recent floods<br />Communicate vitally important information <br />Bypass the media as a messenger <br />Involve the public by both listening to what they had to say and to answer their questions<br />Monitor what the public were thinking and feeling so that they could better meet their needs<br />Help people help themselves and their communities <br />
  7. 7.
  8. 8. Marketing tool<br />Use of social media tools needs to be outlined in the broader Marketing Plan<br />Successful use of these tools usually occurs because someone is “employed” to administer this task – “Online Communications Officer”<br />These tools require constant attention and monitoring and a planned schedule of publication.<br />Find a balance between too much and not enough updating posts<br />
  9. 9. Organisations using Facebook<br />Portland Discovery Coast Victoria<br />Portland Seaview<br />Portland Sporstpower<br />Bridgewater Café<br />Casterton Victoria<br />Safe Harbour Program - Victoria<br />Alcoa<br />Portland Arts Company<br />
  10. 10. Live video streaming<br />Live video streaming of something i.e. interview with The Mayor<br />Audiovisual tech set-up required<br />Go live via Facebook and Ustream<br />Repeat announcements for live session on Facebook and Twitter leading up to event<br />E.g. Gary Vaynerchuk wine seller and public speaker<br />
  11. 11. Some things to consider<br />Organisations exist as a “page”<br />People then choose to “like” the “page” in order to follow it<br />Response to comments – good and bad<br />Frequency of updates?<br />Who is your audience? It is a worldwide platform. i.e. Portland USA;Glenelg SA<br />Comment etiquette from all GSC staff?<br />Department of Social Justice Social Media Policy<br />
  12. 12. Social Media Policy video<br />http://www.youtube.com/watch?v=8iQLkt5CG8I<br />
  13. 13. Some useful links<br />Victoria Online – Social Media (list of organisations and Councils that use Facebook) http://www.vic.gov.au/social-media/facebook.html<br />Government 2.0 Action Plan http://www.egov.vic.gov.au/victorian-government-resources/government-2-0-action-plan/government-2-0-action-plan-victoria.html<br />So what is Government 2.0? http://www.egov.vic.gov.au/government-2-0/so-what-is-government-2-0.html<br />
  14. 14. More info<br />Guidance for use of social media in the Victorian public sectorhttp://www.ssa.vic.gov.au/CA2571410025903D/WebObj/PSSC_Social_Media/$File/PSSC_Social_Media.pdf<br />Facebook Marketing Solutions Success Storieshttp://www.facebook.com/marketing?sk=app_7146470109<br />7 Tips to Successful Engagement on Facebookhttp://site14.fourfiveone.com/2010/12/08/7-tips-to-successful-engagement-on-facebook/<br />Department of Justice Social Media Policyhttp://www.justice.vic.gov.au/wps/wcm/connect/justlib/DOJ+Internet/Home/About+Us/Our+Values+and+Behaviours/Social+Media+Policy/<br />
  15. 15. More info<br />Qld Police example webinarhttp://rodlaird.hostinguk.org/default.asp?page=1018<br />The benefits of social networking services literature reviewhttp://www.inspire.org.au/wp-content/uploads/2011/04/FINAL_The_Benefits_of_Social_Networking_Services_Lit_Review.pdf<br />

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