Using Social Media to Communicate Emergency Response

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Presentation delivered by Dave Lawry and Pam Broviak at the 2013 APWA Sno

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Using Social Media to Communicate Emergency Response

  1. 1. Dave Lawry, P.E.Chastain and AssociatesPam Broviak, P.E.Public Works Group
  2. 2. Outline• Opportunities• Technologies• Social Media Tools• Organizational Use• Testimonials• Challenges
  3. 3. http://youtu.be/TXD-Uqx6_Wk
  4. 4. Technology at work is increasing at an exponential rate The importance of communication is increasing The rules are changing
  5. 5. Don’t letothers tellour story
  6. 6. TwitterMicroblogging
  7. 7. Operations—Microblogging
  8. 8. http://www.facebook.com/cityofelgin Facebook
  9. 9. Video Videos
  10. 10. Blogshttp://wsdotblog.blogspot.com Blogs
  11. 11. http://www.flickr.com/photos/oregondot/2929707460/in/photostream/ Photosharing
  12. 12. Organizational Social Media This is the group devoted to everything snow operations.Proprietary Networks - Salesforce
  13. 13. http://communities.firstresponder.gov Professional Networks
  14. 14. Serious Games
  15. 15. Interactive Web Maps
  16. 16. Citizen-Led Initiatives
  17. 17. Citizen-Led Initiatives
  18. 18. Find your voice PRACTICEOnline & offline!
  19. 19. Choose Your Team
  20. 20. Research & Set Goals
  21. 21. Choose The Right Tools
  22. 22. Develop a Social Media Policy•“Good Reading and Resources” section of http://munigov.org•Social Media Governance:http://socialmediagovernance.com/policies.php
  23. 23. Engage
  24. 24. Share Your Ideas,Success, and even Failures
  25. 25. TestimonialsAnkeny, IA - Public Works Department(Former “Excellence in Snow and Ice Control Award” recipient •Facebook and Twitter •Winter Storm info •Emergency snow operations •Road conditions •Parking restrictions •Communications Plan •Objectives •Community wide awareness •Increased compliance •Reduced tows •Decreased accidents •Use of citizens as a resource
  26. 26. Testimonials•Strategy •Use of social media channels to provide real time updates to optimize communications•Outcomes •Improved communication •Broader community conversation •Citizen involvement •Improved public trust •Increased “hits” on city’s Facebook page and increased Tweets
  27. 27. TestimonialsDupage County, IL – Department of Transportation •Utilizes Facebook, Twitter and Youtube daily •Promote safety •Driving information •Plowing locationsMundelein, IL – Public Works Department •Just started using Twitter to post real time snow operation information •Challenged by a “social media use policy”. Their policy tries to balance business use versus personal use.Libertyville, IL – Public Works Department •Staff is prohibited access to social media sites
  28. 28. Remember, there be challenges along the way
  29. 29. Challenges• Lack of knowledge – Unaware of what’s available• Lack of understanding – Knows what’s available, doesn’t know how to use or implement• Prohibited use• Selected users only
  30. 30. Challenges• Inconsistent use – Use of social media, but sporadically. No public trust of information• Sites not maintained or updated• Responsiveness – Information is posted, no one responds to questions or comments posted• Legal challenges• Freedom of Information Act
  31. 31. Thank You! Questions?Dave Lawry, PEChastain & Associatesdlawry@hlcllp.comhttp://www.linkedin.com/pub/david-lawry/17/157/b20Pam Broviak, PEPublic Works Grouppwg@publicworksgroup.comTwitter: http://www.twitter.com/pbroviakLinkedIn: http://www.linkedin.com/in/pbroviakSlides at: http://www.slideshare.net/publicworksgroup

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