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Social Media and the future of television

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Social Media and the future of television

  1. 1. Bringing the virtual world to a screen near you December 12 th 2008
  2. 2. 2 hats Source picture:
  3. 3. Change <ul><li>Social Media </li></ul><ul><li>Convergence </li></ul><ul><li>Online video </li></ul><ul><li>Advertising </li></ul><ul><li>Law </li></ul>Picture source:
  4. 4. Picture source:
  5. 5. Yesterday the BBC decided what you watched, today you decide, tomorrow your friends will decide! Anthony Rose, Head of Digital at the BBC
  6. 6. When did we start trusting strangers? Volume of Recommendation PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Church, state, monarchy dictate the agenda Professional media dictate Consumers dictate Universal McCann: September 2008
  7. 7. When did we start trusting strangers? PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Phone call Talk face to face Phone call SMS Email Instant Messenger Talk face to face Talk to shop worker Consumer influence channels Universal McCann: September 2008
  8. 8. “ Your digital life is growing out of control. Focus on what you care for” Tariq Krim, CEO Netvibes Picture source:
  9. 11. Web gadgets
  10. 12. Most popular
  11. 13. Mobile widgets
  12. 14. Most popular
  13. 15. Physical widget station
  15. 17. Convergence of devices
  16. 23. Convergence of media formats
  17. 24. Is it a newspaper? Source:
  18. 25. Is it a blog? Source:
  19. 26. Is it a magazine? Source:
  20. 27. Is it radio? Source:
  21. 28. Is it TV? Source:
  22. 29. <ul><li>The web is format agnostic – any message can use any format </li></ul><ul><li>Traditional media formats are fighting against each other as never before </li></ul>Source: Picture:
  24. 31. It’s getting crowded
  25. 33. IPTV
  26. 34. Similar models
  27. 35. Aggregators of streaming video
  28. 36. Picture source:
  29. 37. BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing
  30. 38. even though with only 6 million hits in September, Hulu is expected to generate to $70m.
  31. 43. Messenger TV
  32. 45. Netflix on Xbox
  33. 47. WHAT ARE PEOPLE WATCHING? Picture source:
  34. 48. TV Viewership is From Mars, Social Interactions are From Venus <ul><li>TV shows find boost with social networks Source: </li></ul>Source:
  35. 49. Measuring the social
  36. 50. Picture:
  37. 51. <ul><li>Scarcity in space dictates scarcity in content production & distribution </li></ul><ul><li>Abundance in space dictates abundance in content production & distribution </li></ul> Picture:
  38. 52. WHERE IS THE MONEY? Picture Source:
  39. 53. <ul><li>NBC CEO Jeff Zucker: The Web will turn “analog dollars” into “digital pennies </li></ul>
  40. 54. Where is the money?
  41. 56. Youngster <ul><li>Will never read a newspaper but attracted to some magazines </li></ul><ul><li>Will never own a land-line phone (and maybe not a watch) </li></ul><ul><li>Will not watch television on someone else’s schedule much longer </li></ul><ul><li>Trust unknown peers more than experts </li></ul><ul><li>For first time willing (2005) to pay for digital content. Never before. </li></ul><ul><li>Little interest in the source of information and most information aggregated. </li></ul><ul><li>Community at the center of Internet experience </li></ul><ul><li>Think not interested in advertising or affected by brand, but wrong. </li></ul><ul><li>Everything will move to mobile </li></ul><ul><li>Less interested in television than any generation before </li></ul><ul><li>Want to move content freely from platform to platform with no restrictions </li></ul><ul><li>Want to be heard (user generated) </li></ul><ul><li>Use IM. Think e-mail is for their parents </li></ul>“ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2007
  42. 57. Screens and Teens <ul><li>31% of in-home internet activity occurs while watching TV </li></ul><ul><li>45% teens IM or message friends they know are watching the same tv shows </li></ul><ul><li>35% of 9-17 year olds have participated or played games that they were informed about while watching TV shows </li></ul>
  43. 62. Picture:
  44. 63. Piracy <ul><li>What he and Zucker have come to understand is that the media companies no longer have a choice: If they don't put their shows online, someone else will. &quot;The best way to combat piracy is to make your content available,&quot; Zucker says. &quot;We don't know for sure what the impact is going to be on our established businesses. But we want to make sure consumers know they don't need to steal our content. That's really what Hulu is about.&quot; </li></ul>
  45. 64. Picture:
  46. 65. THANK YOU <ul><li>[email_address] </li></ul><ul><li> </li></ul>

Editor's Notes