Social Mediafor Development Educators Belfastpres


Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Please ask questions if there are ANY words or terminology that you are not familiar with!!
  • Openness (accessible, anyone can read and post) Participation (feedback, media/audience divide blurred) Conversation (from 1-many to many-many) Community (of interest, of identity) Connectedness (links to other sites, resources and people)
  • $1.65bn
  • Social Mediafor Development Educators Belfastpres

    1. 2. Belfast, 03/03/2010
    2. 3. <ul><li>Introductions </li></ul><ul><li>What is Social Media? </li></ul><ul><li>What Types of Social Media are there? Demonstrations </li></ul><ul><li>LUNCH </li></ul><ul><li>Time to explore </li></ul><ul><li>Feedback </li></ul><ul><li>How will I use what I have learned? </li></ul><ul><li>CLOSE </li></ul>
    3. 4. <ul><li>Centre for Global Education </li></ul><ul><li>St. Mary’s University </li></ul><ul><li>IDEA </li></ul><ul><li>You.... </li></ul>
    4. 5. How we communicate has changed! 1-1
    5. 6. Mass media (1-many)
    6. 7. Social Media: (many-many) Image:
    7. 8. <ul><li>Web 1.0: </li></ul><ul><ul><li>Websites (static) </li></ul></ul><ul><ul><li>Email. </li></ul></ul><ul><li>Web 2.0: </li></ul><ul><ul><li>Architecture that supports Social Media </li></ul></ul><ul><ul><li>New dynamic websites </li></ul></ul><ul><ul><li>RSS : Really Simple Syndication </li></ul></ul><ul><ul><li>SLATES : Searchable, Linked, Authors, Tags, Extensions, Signalling. </li></ul></ul>
    8. 9. Image:
    9. 10. It’s about people having conversations online Image:
    10. 11. <ul><li>Characteristics of various social media tools: </li></ul><ul><li>Openness </li></ul><ul><li>Participation </li></ul><ul><li>Conversation </li></ul><ul><li>Community </li></ul><ul><li>Connectedness </li></ul>Source:
    11. 12. <ul><li> </li></ul>
    12. 13. <ul><li>Blogs </li></ul><ul><li>Online weblogs or diaries, text/ photos/ video </li></ul><ul><li>Posts shown in order of date. </li></ul><ul><li>Liked by search engines- well connected! </li></ul><ul><li>Anyone can read and comment and follow </li></ul><ul><li>Possible to subscribe using RSS </li></ul>
    13. 17. <ul><li>Limited number of words- response to one question (e.g. What are you doing now?) </li></ul><ul><li>You can ask and respond to questions and follow others’ “tweets”. </li></ul><ul><li>Twitter is the most well-known example </li></ul><ul><li>A virtual watercooler! </li></ul>
    14. 19. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    15. 21. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    16. 22. <ul><li>Podcast/ vodcast is an audio/ video recording online </li></ul><ul><li>You can subscribe to podcasts to receive weekly episodes, e.g. Radio shows. </li></ul><ul><li>MacBook owners are in luck! Garageband + iTunes </li></ul><ul><li>Make your own podcasts: </li></ul><ul><li> com/itunes/podcasts/specs .html </li></ul><ul><li>Frequently asked questions: </li></ul><ul><li>http://www. ilike . com/faq/garageband/questions/Podcasting </li></ul>
    17. 24. <ul><li>Allows you to share your own videos </li></ul><ul><li>You can make your own “channel” on YouTube. </li></ul><ul><li>You can subscribe to others’ channels </li></ul><ul><li>Its possible to view your videos in your own website or blog too (embedding) </li></ul><ul><li>YouTube was bought by Google in 2006... How much? </li></ul><ul><li>www. youtube .com </li></ul><ul><li>www. vimeo .com </li></ul><ul><li>www. flickr .com </li></ul>
    18. 27. <ul><li> </li></ul><ul><li> </li></ul>
    19. 28. <ul><li>Wiki is the name of a type of software that allows anyone to edit and create information on a website using a text editor on the web browser. </li></ul><ul><li>Companies can use wikis to collaborate internally on projects </li></ul><ul><li>On the public internet Wikipedia is the best known example http://en. wikipedia .org/wiki/Wiki </li></ul><ul><li>Also check out: Wikia and wikiHow </li></ul><ul><li>Which is more accurate- Wikipedia or Encyclopedia Britannica? </li></ul>
    20. 30. <ul><li>Connecting with friends and building relations </li></ul><ul><li>You are represented by your profile </li></ul><ul><li>You can instant message, share photos, videos, invite people to events, form groups.... </li></ul><ul><li>www. facebook .com </li></ul><ul><li>www. myspace .com </li></ul><ul><li>www. bebo .com </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>www. ammado .com </li></ul><ul><li>www. oneclimate .net/ </li></ul>
    21. 31. <ul><li>A “social utility” </li></ul><ul><li>Combines status updates with photo sharing and event invitations and more (applications) </li></ul><ul><li>350m users </li></ul><ul><li>All ages! </li></ul><ul><li>Open to innovation from members- apps </li></ul><ul><li>Different types of account- personal, page. http://www. slideshare .net/amover/jan-2010-facebook-world-and-western-europe </li></ul>
    22. 34. <ul><li>A 3d virtual online world (or collection of worlds) </li></ul><ul><li>Users represented by Avatars </li></ul><ul><li>Instant messaging and voice chat </li></ul><ul><li>Trinity School of Education: Project Murias: and </li></ul>
    23. 36. <ul><li>Ammado </li></ul><ul><li>TechSoup </li></ul><ul><li>We are Media </li></ul><ul><li>UnLTD World </li></ul><ul><li>OnRoadMedia </li></ul><ul><li>Beth’s blog </li></ul><ul><li>Website about Social Media: Mashable </li></ul><ul><li>Tweetminster </li></ul><ul><li>TED </li></ul><ul><li>Transition Towns Ireland Ning </li></ul><ul><li>Transition Towns wiki </li></ul>
    24. 37. <ul><li>Education </li></ul><ul><ul><li>Moodle: </li></ul></ul><ul><li>Webinars- online meetings, e.g. </li></ul><ul><ul><li>DimDim: </li></ul></ul><ul><ul><li>WebEx: </li></ul></ul><ul><ul><li>Voicethread: </li></ul></ul><ul><li>For an overview of online meeting tools see: </li></ul><ul><li> </li></ul>
    25. 38. <ul><li>Social Network: NING </li></ul><ul><li>Social Network: Facebook </li></ul><ul><li>Blogging: Blogger </li></ul><ul><li>Video: YouTube (Flip camera) </li></ul><ul><li>Other (your suggestions) </li></ul>
    26. 39. <ul><li>What would you like to try? </li></ul><ul><li>1 hour to set up and explore one of the tools </li></ul><ul><li>Feedback after lunch: </li></ul><ul><ul><li>Plus, Minus and Interesting points </li></ul></ul>
    27. 40. <ul><li>Let go </li></ul><ul><li>Facilitate conversations- do not control them </li></ul><ul><li>Involve supporters- don’t own your cause </li></ul><ul><li>Allow employees to get involved </li></ul><ul><li>Try things out, be patient </li></ul><ul><li>Connect online and offline activity </li></ul><ul><li>Remember it is a TOOL, not a miracle cure </li></ul><ul><li>Don’t OVERinvest your time- be strategic </li></ul><ul><li>Engage your community with regularly updated content </li></ul><ul><li> </li></ul>
    28. 41. <ul><li>WHY do I want to use these tools? WHY do I think this is a good use of my time? What is my ultimate aim? </li></ul><ul><li>WHO am I communicating with? Do I want to reach large numbers of people or just a key group of specific people? WHO will be responsible for updating the site/ profile? </li></ul><ul><li>WHAT am I communicating? Am I promoting events? Am I looking for lots of supporters for my cause? Am I trying to engage a community in conversation? </li></ul><ul><li>WHAT outcomes am I hoping for? More attendance at events? More people participating in discussion? Better quality of discussion? </li></ul><ul><li>WHEN will I do this work? WHEN do I want to have a presence on the social media sites (is there a particular event coming up?) </li></ul><ul><li>WHERE will I be working? Do I have access to a computer and high quality broadband? </li></ul><ul><li>HOW many tools do I want to use? How much time per day/ week can I spend on this? </li></ul><ul><li>HOW will I know that its working? HOW do I measure its value? (link to outcomes) </li></ul><ul><li>WHICH tool (or tools) is right for me........? </li></ul>
    29. 42. <ul><li>What have you learned from today? </li></ul><ul><li>What are you going to do differently starting from tomorrow? </li></ul>
    30. 43. <ul><li>IDEA, 5 Merrion Row, Dublin 2 </li></ul><ul><li> </li></ul><ul><li>+353 (0)16618831 </li></ul><ul><li>Eimear[at] </li></ul>Centre for Global Education 9 University Street, Belfast +44 (0)28 Info[at]