6. āļāļēāļĢāļāļĨāļēāļ (Marketing)
Marketing is the social
process by which
individuals and groups
obtain what they
need and want
through creating and
exchanging products
and value with others
Kotler
6
8. 10 Reasons for Marketing Library and
Information Services
1. Competition for customers
2. Competition for resources
3. Maintain your relevance
4. Stop being taken for granted
5. Promote an updated image
6. Visibility
7. Valuable community resource
8. Rising expectations
9. Survival
10. Beneficial to library image
8
Sass, Rivkah K. "Marketing the Worth of Your Library ."Library Journal June 15, 2002 .
http://libraryjournal.reviewsnews.com/index.asp?layout=article&articleId=CA220888
30. Guerrilla Marketing
To achieve conventional goals, such as profits and joy, with
unconventional promotional activity, such as investing energy or
creativity instead of money.
Guerrilla World Water Day
30
31. āļāļąāļ§ āļāļĒāđāļē āļ Guerrilla Marketing
Homeless Pakistani children will wear this winter?
Help them with a gift at the pay desk.
31
32. Expanded 7 Pâs for
Services Marketing
ïŊ Product Price
Price
ïŊ Price
Product
Product Promotion
Promotion
ïŊ Promotion
ïŊ Place
------------------ Physical
Physical
ïŊ People Evidence Place
Place
Evidence
ïŊ Process
Process
Process People
People
ïŊ Physical Evidence
32
47. āļāđāļ āļāļīāļ āļŠāļđāđāļ āļēāļĢāļāļāļīāļ āļąāļ āļī
ïŊ Best Practice
ïŊ KM
ïŊ Sufficiency Economy
ïŊ Value Added
ïŊ Delivery
ïŊ Channel of Distribution
ïŊ Marketing Strategies
47