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Ways of Knowing (3) 
MEMORY AND IMAGINATION
Memory 
The wide plains of my memory and its innumerable caverns and 
hollows are full beyond measure of countless things of all kinds. 
Material things are there by means of their images; knowledge 
is there of itself; emotions are there in the form of ideas or 
impressions of some kind, for the memory retains them even 
while the mind does not experience them, although whatever is 
in the memory must also be in the mind. My mind has the 
freedom of them all. I can glide from one to the other. I can 
probe deep into them and never find the end of them. This is 
the power of memory! This is the great force of life in living 
man, mortal though he is! 
St Augustine, Confessions - Book X
How are memories created? 
Sense Perception 
Language 
Emotion 
What do we mean by memorisation?
Procedural memory
Personal Memory and Knowledge 
Why do I know 
•Which vegetables I prefer? 
•Which park I prefer to walk in? 
•Where I like to go on holiday? 
•The lyrics or tune of a song? 
•How I felt yesterday? 
Imagine suddenly you suffered 
from amnesia. Would you know 
any of this?
Personal and Shared Memory 
How do you know that men landed on 
the moon? 
•Saw the first images? 
•Read about it? 
•Been told about it? 
•Are you alone in remembering this? 
•How much detail do you remember? 
(Apollo 11 was the spaceflight that 
landed the first humans Neil Armstrong 
and Buzz Aldrin on the Moon on July 
20, 1969?
Cultural and Shared Memory 
Memories of significant events 
oHiroshima 
oThe Holocaust 
oVietnam 
oThe Blitz 
Cultural heritage 
oTraditions 
oTrades and skills 
oLanguages?
The storage of collective Memory 
•Story telling and ballad singing (Oral tradition) 
•Passing on orally 
•Writing 
•Books 
•Newspapers 
•Recordings 
•Libraries and Archives 
•The Internet
The Reliability of Memory? 
oTransience (the passage of time) 
oAbsent-mindedness 
oTemporary inability to recall 
oSuggestibility and bias 
oMisattribution 
oAmnesia 
oAlzheimer's and other forms of dementia
Memory and testimony 
“I swear to tell the 
truth, the whole 
truth and nothing 
but the truth.”
Strengths and weaknesses of memory 
If any one faculty of our nature may be called more 
wonderful than the rest, I do think it is memory. There 
seems something more speakingly incomprehensible in 
the powers, the failures,. The memory is sometimes so 
retentive, the inequalities of memory, than in any other of 
our intelligencesso serviceable, so obedient; at others, so 
bewildered and so weak; and at others again, so tyrannic, 
so beyond control! We are, to be sure, a miracle every 
way; but our powers of recollecting and of forgetting do 
seem peculiarly past finding out. 
Jane Austen, Mansfield Park
Imagination 
Imagination is more important than knowledge. Knowledge is 
limited. Imagination encircles the world. Einstein
Imagination and creativity 
A work of the imagination (a deliberate creative act)
Imagination and creativity 
A work of the imagination (a deliberate creative act)
The dangers of imagination 
An over active imagination – what are the 
consequences? 
o“Imaginative children may be more prone to anxiety 
attacks, a new book has suggested” 
oOver-reaction 
oBlurring of reality and the imagined 
oFantasy (Think back to the reliability of a witness)
The Power of Imagination 
I have always been fascinated to imagine the uncertain 
circumstance in which our ancestors – still barely different from 
animals, the language that allowed them to communicate with 
one another just recently born – in caves, around fires, on nights 
seething with the menace of lightning bolts, thunder claps, and 
growling beasts, began to invent and tell stories. That was the 
crucial moment in our destiny, because in those circles of 
primitive beings held by the voice and fantasy of the storyteller, 
civilization began, the long passage that gradually would 
humanize us and lead us to invent the autonomous individual, 
then disengage him from the tribe, devise science, the arts, law, 
freedom, and to scrutinize the innermost recesses of nature, the 
human body, space, and travel to the stars. 
Mario Vargas Llosa – Nobel Prize acceptance speech 2010
The power of imagination 
Imagination is not only the uniquely 
human capacity to envision that which is 
not, and, therefore, the foundation of all 
invention and innovation. In its arguably 
most transformative and relevetory 
capacity, it is the power that enables us to 
empathize with humans whose 
experiences we have never shared. 
J. K. Rowling, Harvard Commencement Address, 2008
Imagination in Business 
Title of article in Forbes Magazine 7/26/2014: 
Today, Imagination Is The Most Important Business Skill. 
Here's Why: 
“From lights out manufacturing to 3D printing, the biggest challenge 
for young professionals today is how not to get replaced by a robot.”
Imagination in Science and Medicine 
The best medicine is not just scientific and rational, it is also imaginative, 
empathetic, adaptive to social and political needs and culturally specific. It 
works with the grain of psychology rather than against it, and is where science 
meets humanity, where reason takes the fears and deep-held beliefs of the 
individuals it treats into account. The fight against this new onslaught of TB 
cannot just be fought by science; we need inventiveness and a spirit of 
adventure as well. http://newint.org/blog/2011/12/19/hiv-tb-medicine-south-africa/
To conclude ........ 
“Memory and imagination help [a man]as he works. Not only his 
own thoughts, but the thoughts of the men of past ages guide his 
hands; and, as a part of the human race, he creates.” William Morris 
“Memory feeds imagination” Amy Tan 
“Memory is imagination in reverse.” Stephen Evans

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How Memory and Imagination Shape Our World

  • 1. Ways of Knowing (3) MEMORY AND IMAGINATION
  • 2. Memory The wide plains of my memory and its innumerable caverns and hollows are full beyond measure of countless things of all kinds. Material things are there by means of their images; knowledge is there of itself; emotions are there in the form of ideas or impressions of some kind, for the memory retains them even while the mind does not experience them, although whatever is in the memory must also be in the mind. My mind has the freedom of them all. I can glide from one to the other. I can probe deep into them and never find the end of them. This is the power of memory! This is the great force of life in living man, mortal though he is! St Augustine, Confessions - Book X
  • 3. How are memories created? Sense Perception Language Emotion What do we mean by memorisation?
  • 5. Personal Memory and Knowledge Why do I know •Which vegetables I prefer? •Which park I prefer to walk in? •Where I like to go on holiday? •The lyrics or tune of a song? •How I felt yesterday? Imagine suddenly you suffered from amnesia. Would you know any of this?
  • 6. Personal and Shared Memory How do you know that men landed on the moon? •Saw the first images? •Read about it? •Been told about it? •Are you alone in remembering this? •How much detail do you remember? (Apollo 11 was the spaceflight that landed the first humans Neil Armstrong and Buzz Aldrin on the Moon on July 20, 1969?
  • 7. Cultural and Shared Memory Memories of significant events oHiroshima oThe Holocaust oVietnam oThe Blitz Cultural heritage oTraditions oTrades and skills oLanguages?
  • 8. The storage of collective Memory •Story telling and ballad singing (Oral tradition) •Passing on orally •Writing •Books •Newspapers •Recordings •Libraries and Archives •The Internet
  • 9. The Reliability of Memory? oTransience (the passage of time) oAbsent-mindedness oTemporary inability to recall oSuggestibility and bias oMisattribution oAmnesia oAlzheimer's and other forms of dementia
  • 10. Memory and testimony “I swear to tell the truth, the whole truth and nothing but the truth.”
  • 11. Strengths and weaknesses of memory If any one faculty of our nature may be called more wonderful than the rest, I do think it is memory. There seems something more speakingly incomprehensible in the powers, the failures,. The memory is sometimes so retentive, the inequalities of memory, than in any other of our intelligencesso serviceable, so obedient; at others, so bewildered and so weak; and at others again, so tyrannic, so beyond control! We are, to be sure, a miracle every way; but our powers of recollecting and of forgetting do seem peculiarly past finding out. Jane Austen, Mansfield Park
  • 12. Imagination Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world. Einstein
  • 13. Imagination and creativity A work of the imagination (a deliberate creative act)
  • 14. Imagination and creativity A work of the imagination (a deliberate creative act)
  • 15. The dangers of imagination An over active imagination – what are the consequences? o“Imaginative children may be more prone to anxiety attacks, a new book has suggested” oOver-reaction oBlurring of reality and the imagined oFantasy (Think back to the reliability of a witness)
  • 16. The Power of Imagination I have always been fascinated to imagine the uncertain circumstance in which our ancestors – still barely different from animals, the language that allowed them to communicate with one another just recently born – in caves, around fires, on nights seething with the menace of lightning bolts, thunder claps, and growling beasts, began to invent and tell stories. That was the crucial moment in our destiny, because in those circles of primitive beings held by the voice and fantasy of the storyteller, civilization began, the long passage that gradually would humanize us and lead us to invent the autonomous individual, then disengage him from the tribe, devise science, the arts, law, freedom, and to scrutinize the innermost recesses of nature, the human body, space, and travel to the stars. Mario Vargas Llosa – Nobel Prize acceptance speech 2010
  • 17. The power of imagination Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In its arguably most transformative and relevetory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared. J. K. Rowling, Harvard Commencement Address, 2008
  • 18. Imagination in Business Title of article in Forbes Magazine 7/26/2014: Today, Imagination Is The Most Important Business Skill. Here's Why: “From lights out manufacturing to 3D printing, the biggest challenge for young professionals today is how not to get replaced by a robot.”
  • 19. Imagination in Science and Medicine The best medicine is not just scientific and rational, it is also imaginative, empathetic, adaptive to social and political needs and culturally specific. It works with the grain of psychology rather than against it, and is where science meets humanity, where reason takes the fears and deep-held beliefs of the individuals it treats into account. The fight against this new onslaught of TB cannot just be fought by science; we need inventiveness and a spirit of adventure as well. http://newint.org/blog/2011/12/19/hiv-tb-medicine-south-africa/
  • 20. To conclude ........ “Memory and imagination help [a man]as he works. Not only his own thoughts, but the thoughts of the men of past ages guide his hands; and, as a part of the human race, he creates.” William Morris “Memory feeds imagination” Amy Tan “Memory is imagination in reverse.” Stephen Evans