The Savvies of Social Media: Inc Women 2013
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Laura Fitton's career in social media and inbound marketing started as a stay-at-home mom looking for ways to connect online. She became an early adopter of new technologies like Twitter and blogs. This led her to founding a company that was later acquired by HubSpot, where she now works as an inbound marketing evangelist. The document outlines Fitton's views on how social media has changed consumer behavior and marketing, emphasizing useful, helpful, and generous engagement with current and potential customers over hard selling. It also provides tactical advice on listening to customers and building relationships through social platforms.
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The Savvies of Social Media: Inc Women 2013
- 1. The SAVVIES of Social Media. Laura Fitton, Evangelist @ HubSpot @pistachio | pistachio@hubspot.com
- 2. Laura Fitton, May 2007 Homebound mom. Two kids under two. NO business network in Boston What’s Web 2.0? Where do I upgrade my browser? Twitter is Dumb!
- 3. (Don’t Believe the) Hype
- 4. Laura @Pistachio Fitton “Excited & geeky about where all this leads!" @pistachio Founder (acq. By HubSpot) Twitter for Dummies Inbound Marketing Evangelist A lotta Twitter Readers
- 5. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
- 6. Social Software will Change the World
- 7. Social Software HAS Changed the World
- 9. NO ONE WAKES UP AND SAYS: “I want to see an ad.”
- 10. SO WHY DO MARKETERS WAKE UP AND SAY: “Let’s make an ad”?
- 11. 11 Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited ! a social networking site each month in 2010. SOURCE: COMSCORE, FEBRUARY 2011
- 12. 12 1 out of every 8 minutes online ! is spent on Facebook. SOURCE: COMSCORE, FEBRUARY 2011
- 13. Changes in Consumer Attention vs THEN. NOW.
- 14. What we really need is a mindset shift that will make us relevant to today’s consumers, a mindset shift from ‘telling & selling’ to building relationships.” 14 JIM STENGEL FORMER GLOBAL MARKETING OFFICER ! FOR PROCTER & GAMBLE “
- 15. SOLVE FOR THE HUMANS Not just their happiness, but also their success.
- 16. Social Media Savvies: BIG PICTURE • Be Useful • Tame the Fox • Nurture & maintain loose ties
- 18. Social Media in 2 Words…
- 19. BE !!!!USEFUL“
- 21. 21 Be helpful. Helpful Relevant Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.
- 22. 22 Generous is the new cautious & controlled.
- 23. 23 Remarkable is the new ‘business as usual.’
- 24. 24 Link love is the new ad buy.
- 25. 25
- 28. Influence (was) Attract attention to yourself
- 29. Influence (is) Provide attention & value to others
- 30. TWEET QUOTE! “Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS Image Credit: Fotographia Guerilla TWEET EBOOK!
- 31. Social Media in 4 Words…
- 33. How Can I Get More Followers?“
- 34. You don’t just want a following. 34
- 36. Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “ Image Credit:" lhalstead"
- 38. How Can I Get More Followers?“
- 39. 39 Be generous. • THE MORE YOU GIVE, THE MORE ! YOU GET • BUILD TRUST, CREDIBILITY, ! & GOOD WILL • INCREASE # ! OF PAGES! & INBOUND LINKS
- 40. To build ANY social following… Take Good AMAZING Care of The Network You Already Have
- 41. Social Media Savvies: TACTICS • We drink our own champagne • Here’s lookin at YOU, #INCWOMEN
- 42. You don’t find customers anymore. They find you.
- 45. It’s so easy, even a CEO can use it!
- 57. Social Media Savvies: TACTICS • We drink our own champagne • Here’s lookin at YOU, #INCWOMEN
- 66. Social Media Savvies: VISION • We’re only just starting…
- 67. Global Sensing and Signaling Network
- 69. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
- 70. Any to Many “
- 74. Social Media Savvies: NOW, YOU • Try Social Inbox: http://bit.ly/trySI • Find out how YOU are doing… http://grader.com
- 76. Next Steps? q Grade YOUR Marketing. http://Grader.com q Get FREE marketing help. http://Blog.HubSpot.com q Try Social Inbox. http://bit.ly/trySI q Learn more about us www.HubSpot.com Laura Fitton, Inbound Marketing Evangelist @pistachio | pistachio@hubspot.com For the love of marketing.