A quick guide on why's and how's to use social networking platforms to network; prepared for AADE - diabetes educators - member conference.

1. 80% of companies use social media for recruitment … 95% of these use LinkedIn The world spends 1 in every 4-1/2 min . on social networks and blog sites Facebook has 60 million status updates daily YouTube is #2 search engine in the world … & as we talk 100+ hours of video will be uploaded to YouTube

2. Mapping our Future: Making Network Connections to Reduce Driving Time Peggy Hoffman ON THE ROAD TO DIABETES EDUCATION BEST PRACTICES WASHINGTON STATE AADE 2011 Conference April 1 and 2nd 2011

3. “Building an effective social network will mean that you will always have contacts to help you with your personal or career endeavors.”

4. www.marketingintelligenceblog.nl

5. It’s relationships …

6. It’s rubbing shoulders … Connecting Building a network Engaging & influencing Learning … with a twist

7. With social media you can…

8. Your Social Media Network Build a strategic network from center out ...

9. Getting started … Create your profile Strong photo Rich content Status updates Feeds (blog, Twitter, Slideshare)

11. Don’t focus on titles, focus on what you do

12. Friendly, professional photo; avoid avatars!

13. Provide links that give insight into you & point people to your “home base”

14. Creatememorable, easy profile url

15. Outcome oriented; Highlight key words

16. Update your status; start conversations

17. Feeds refresh content without effort! Links add details

18. Getting started … Create your profile Rich content Strong photo Feeds (blog, Twitter, Slideshare) Status updates Apply across networks

20. Your comments and links are similar tools in MY AADE NETWORK

21. You choose how and when …

22. Connecting … Search for colleagues & connect Invite your colleagues to join you

23. Find members & connect … through the Member Directory, your State and your Communities

24. Find people & connect

25. Make the requests personals

26. Connecting … Search for colleagues & connect Invite your colleagues to join you Join 2-7 strategic groups & engage MY AADE NETWORK LINKEDIN GROUPS

27. Participate in MY AADE NETWORK State, Local Networking Groups & COIs and join LinkedIn groups,

28. Engage in discussions, share ideas, share documents

29. Connecting … Search for colleagues & connect Invite your colleagues to join you Join 2-7 strategic groups & engage Be active … daily invites, introductions, Q&A, updates Make it easy with widgets on your browser / mobile phone

30. Connecting … Search for colleagues & connect Invite your colleagues to join you Join 2-7 strategic groups & engage Be active … daily invites, introductions, Q&A, updates Make it easy with widgets on your browser / mobile phone

31. Be safe & secure … Know the security settings

33. Be safe & secure … Know the security settings Follow a few recommendations Keep detailed information off the social network. (street addresses, birthdates) Know who you accept Set strong passwords & change frequently Be careful what you say/post If on unsecure network/shared computer, log out

34. Tools you can use Network, information, resources Sharing, branding, learning

35. Contact Me Email: phoffman@marinermanagement.com Phone: 301-725-2508 Website: www.marinermanagement.com Twitter: @peggyhoffman LinkedIn: Peggy Hoffman “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” - Clay Shirky, author, professor

36. Disclosures to Participants Conflicts Of Interest and Financial Relationships Disclosures: Planners: Patricia Haldi-None Luke A. Dunn-None Jean Sherman-None Ron Kammer-None Deborah Belknap-None Kathleen Magee-None Kathleen Givan-None Cindy Brinn-Sanofi Aventis and Lilly, Speaker Maryanne Mackinnon-Medtronic Minimed, Pump Trainer Presenter: Peggy Hoffman-None Sponsorship / Commercial Support: None Non-Endorsement Of Products: Accredited status does not imply endorsement by AADE, ANCC, ACPE or CDR of any commercial products displayed in conjunction with this educational activity. Off-Label Use: Participants will be notified by speakers to any product used for a purpose other than that for which it was approved by the Food and Drug Administration.