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Member involvement : 7 secrets


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Presentation on 7 trends for membership organizations and strategies for turning the trends into opportunities to recruit, engage and retain members

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Member involvement : 7 secrets

  1. 1. Secrets behind Member Growth & Retention National Black Child Development Institute 2010 Leader’s Conference
  2. 2. Tell us… <ul><li>Who are your best members today? </li></ul><ul><li>How did they find you? </li></ul><ul><li>What are they doing for you? </li></ul><ul><li>Who do they know? </li></ul><ul><li>What do you give them? </li></ul><ul><li>Why do you need more? </li></ul>
  3. 3. Secret: Value is not the product or service … Strategy: Talk about membership in terms of outcomes!
  4. 4. Decision To Join… <ul><li>It’s all about the Good of the Order </li></ul><ul><li>Being part of something larger was consistently chosen over personal benefit </li></ul>
  5. 5. Secret: Engagement is not joining … Strategy: Get members involved on Day 1!
  6. 6. Secret: Volunteering builds engagement … Strategy: Build an adhocracy!
  7. 7. Decision To Volunteer… <ul><li>It’s all about the Good of the Order (Again!) </li></ul><ul><li>Values drive volunteering </li></ul>
  8. 8. Secret: Social media tools increase engagement… Strategy: Use YouTube, Flickr, Slideshare & Delicious to share
  9. 9. Social Media & the Web … Doubled since 2007! Biggest shift since the industrial revolution! 58.8 M watch streaming video 55.6 M use social networking sites 40.6 M use personal portals/ content sites 37.1 M read blogs
  10. 10. Secret: We have two ears & one mouth for a reason … Strategy: Listen! Do polls, surveys, phone calls … report back.
  11. 11. Secret: Same faces, same programs, same front page (yawn!) … Strategy: Try new things all the time !
  12. 12. Secret: Word-of-Mouth is powerful! Strategy: Help members tell – and share – their story.
  13. 13. What’s Your Elevator Question? Open with one great question … … worth 5 statements What would you like your child’s educational experience to be like? What would you like to see in your classroom?
  14. 14. What’s Your Elevator Speech? <ul><li>I work with who struggle with which in turn causes . </li></ul><ul><li>Through our , they stop struggling and . </li></ul>
  15. 15. Contact Me <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 301-725-2508 </li></ul><ul><li>Website: </li></ul><ul><li>Twitter: @peggyhoffman </li></ul><ul><li>LinkedIn: Peggy Hoffman </li></ul><ul><li>Delicious: </li></ul><ul><li>Your Delicious Tag: pmariner/nbcdi </li></ul>