Guerrilla Volunteering
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How can we capture the excitement and passion while minimizing the occasional disruptive impact of stealth volunteers? A presentation from ASAE Marketing, Membership & Communications 2014 Conference.
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Guerrilla Volunteering
- 1. Guerrilla Volunteering and Social Technology June 18, 2014 3:00 pm Hashtag: #MMCCon LD3
- 2. #MMCCon LD3 TODAY’S SESSION PART 1 • What is Guerrilla Volunteering? • The Volunteer Continuum PART 2 • Touch Point Mapping Exercise • Understanding YOUR Guerrilla Volunteers PART 3 • Making Space for Guerrilla Volunteers FISHBOWL DISCUSSION
- 3. #MMCCon LD3 YOUR PRESENTERS Lindy Dreyer social media lead, Digital Strategy Group ICF Interactive Co-founder, SocialFish lindy.dreyer@icfi.com Peggy Hoffman, CAE president, association manager Mariner Management phoffman@marinermanagement.com
- 4. #MMCCon LD3 www.laguerrillagardening.org (credit: Guerilla Gardening)
- 5. #MMCCon LD3 GUERRILLA VOLUNTEERING Giving time and talent without taking on a title and often without a formal job description or “permission”
- 6. #MMCCon LD3 GUERRILLA VOLUNTEERING Entrepreneurial Volunteering: Bringing self-defined projects or roles to an organization Definition from http://www.idealist.org
- 7. #MMCCon LD3 SOCIAL MEDIA GAME CHANGER “It is our misfortune, as a historical generation, to live through the largest expansion in expressive capability in human history, a misfortune because abundance breaks more things than scarcity.” ― Clay Shirky, Cognitive Surplus
- 8. #MMCCon LD3 MEMBER-OWNED LINKEDIN GROUP Created an official volunteer position. Joined forces. Remained peer-to-peer.
- 9. #MMCCon LD3 FPA’s MentorMatch In the hands of members, with the guiding hands of staff Grassroots evolution 100%
- 10. #MMCCon LD3 ASAE Members Unite Enabled/nurtured member engagement Member-created to fill a void 100s served
- 11. #MMCCon LD3 VOLUNTEER CONTINUUM CREATINGPROMOTING GOVERNINGCONSUMING SERVING
- 13. VOLUNTEER CONTINUUM CREATINGPROMOTING GOVERNINGCONSUMING SERVING viewing, reading, attending liking, sharing, recommending contributing, commenting, responding to surveys volunteering in non-governing role volunteering in a leadership role Anonymous on your website; Reading paid content that was forwarded to them; Happy hour crashers Member with large networks. Or In your social media groups, always good stuff, but not always YOUR stuff Member- owned blogs, white papers, webinars, chats, events; competing surveys; critical comments Starting their own social media groups to promote their volunteer activities or collaborate with their groups Posting about previously private proceedings, posting about perks, publicly criticizing decisions GUERRILLAOFFICIAL
- 14. #MMCCon LD3 HOW DO MEMBERS INTERACT? official ASSOCIATION activities unofficial GUERRILLA activities
- 16. Let’s Talk! • To talk, take a seat • Address those in fish bowl or the entire room • Finished your point, yield your seat
- 18. #MMCCon LD3 My aha is… My action item is …
- 19. #MMCCon LD3 Contact us … Lindy Dreyer social media lead, Digital Strategy Group ICF Interactive Co-founder, SocialFish lindy.dreyer@icfi.com Peggy Hoffman, CAE president, association manager Mariner Management phoffman@marinermanagement.com
Editor's Notes
- http://losangeles.cbslocal.com/top-lists/coolest-volunteer-opportunities-in-la/ “When volunteer work is done with a group of stealth bomber-like individuals, it has a fun, sneaky angle to it. The folks with Guerilla Gardening operate behind code names, and you can only reach them via email, but they will definitely respond to your willingness to help. The organization spots unused plots of land all over the city and turns them into viable gardens. If you like the idea of operating under the cloak of night, Guerilla Gardening is the group for you.”
- Eric Lanke, CEO National Fluid Power Association http://ericlanke.blogspot.com/2013/06/member-engagement-and-association.html In my case, I was willing to get engaged in a volunteer capacity, but I wanted to do it on my own terms. I already knew the subject area I was interested in, and I knew it was an area that others in my profession were also interested in. I also knew how I wanted WSAE to help me explore it. So I approached them with a proposition. I even used terms I knew they would understand. I said, "I’ll lead a task force on the issue. Our task force will investigate and discuss the issue for a while, and when we feel we’ve learned something, we’ll author a white paper on it, summarizing our findings, which the association can share with the rest of the membership."
- Injection of new ideas, activities, energy let us move beyond the tried-n-true vol opt. Find innovative engagement. Build member citizenship. http://www.idealist.org/info/VolunteerMgmt/Models
- GROUP FORMING – FROM OUTRAGEOUSLY DIFFICULT, TO RIDICULOUSLY EASY No longer bound by 1-to-1 communications (phone, mail) No longer bound by who you already know (email) No longer barriers to publishing (write, word process, design, print) WHEN COMMUNICATING WAS HARD, MEMBERS WERE THE HUB We owned the channels for groups, publishing NOW THAT IT’S EASY, ANY MEMBER CAN BE A HUB Then can create their own networks, their own channels, their own publishing vehicles. And, they can use the Associations’ vehicles to greater effect.
- 2009, around 3,500 (if I remember correctly) 2010, more than 10,000 Today – nearly 150K
- Grassroots evolution 6-month program Starts quarterly Coach involvement Key to success: 3 FPA-led calls Kick-off w/ mentors &mentees 2-month check-in (separately) Wrap-up: celebrating successes w/ mentors & mentees
- Untech – saved the Tech Conference in 2010 YAP – ignited the voices and energy for a generation Virtual Volunteer Wiki – gave a play space to a small group of members # of members served: hundreds!
- Basic starting instructions from http://www.conferencesthatwork.com/index.php/tag/fishbowl/ We’re about to start a focused discussion using a fishbowl. A fishbowl is a facilitated informal discussion, with the difference that, if you want to talk, you must come and sit in one of these chairs next to me. If all these chairs are full and no one has yet spoken, wait a little—otherwise, when you come up, someone sitting here must go back to a chair in the [horseshoe/outer circle]. Also, if you’re sitting up here and have finished what you have to say, go back to a [horseshoe/outer circle] chair. When you’re up here, you can talk to someone else in these chairs or the whole group—the choice is yours.