Welcome to our 3 rd webinar in Using Social Media for Job Search series. Today’s webinar will focus on navigating Linkedin for Job Search. We will be recording this and will post the PP on Slideshare and upload the recording for those who are unable to join us today. My name is Jackie Buck and I am the Outreach and training specialist for MNW.net. Brooke Roegge from DEED Communications is also here today.
As we begin, this presentation assumes that participants have a basic knowledge of LinkedIn . If this is not the case, I have posted a link to the website learn.linkedin.com which has some short tutorials that you can watch after the webinar. Jason Alba is a LinkedIN expert and has written a few books on the website-so I also included his most recent book on the PP.
There are over 161 million members on L-in and it represents largest professional network on the internet. Today employers are using a variety of methods to find the best candidates for their job openings. Let’s face it---Social Media is hot! Employers can use LinkedIn to search out the best candidates-who is active on the internet, who is an expert in their field, who has that online presence? Attending in-person networking events are great, but you may ask yourself—what else? LinkedIn allows you to connect with other professionals in your field-worldwide! On Linkedin, there are 3 levels of connections. 1 st level connections are those that you personally know, whether it by online or off-line. 2 nd level connections-which are the most powerful, because these people are connected to you only through your 1 st level connections. 3 rd level connections, are connected through another level-one more level done. What this provides, is lots of opportunities for networking and eliminates the cold calling.
New members are joining at a rate of 2 per second. Shows to employers that you are current in today’s job search online method. Allow employers to find you and if you are in job search mode-this is an invaluable tool.
Look at these stastistics--pretty astounding considering all the buzz about Facebook, Twitter and YouTube. Our challenge today is not how to get on L-In but how to leverage it in an effective way. One of the ways to do that is by CREATING A PROFILE that gets you the results you want.! GETS YOU Network connections, JOB INTERIVEWS and OFFERS. This is an audience you want to engage with and build relationships with, where you are in the job search mode or not. Here are just a few recent statistics I would like to share with you----In the last week of March 2012, 22% of unique visiting members came from mobile devices. L-in is currently available in 17 languages. More than 2 million companies have LinkedIn company pages. Many people are convinced to join but are they active on L-In?
Is this your job seeker?? Hmm. . . Everyone told me to join L-in. , so I did. “My Linkedin profile is out there. I have told many people about it. But nothing is happening”----are your job seekers truly waiting for employers to call them?? How is this strategy working ? Today, I want to share some simple steps that will help your job seekers on LinkedIn find success.
I want to share with you 5 simple steps to help you create an exciting profile and one that works for your job seekers. A great way to create a relationship with individuals is by adding your photo. Does it engage your audience? Have you identified who you are-keep it simple and who your target audience is? It makes it much easier to create and optimize your profile if you have a 1 main objective or focus and if you have identified you audience. Who is this information for? Is your profile 100% complete? By having a profile that is 100% complete you are letting others especially employers that you are serious about her job search. Would your seekers sent out a resume that was 70% complete or an application that was 80% complete?
Here is my profile. You will notice that I have used both my given first name and the name I go by, to help others find me when searching for my name. I would highly recommend it. After the webinar, try searching for your name on the internet and you will see what I mean. One of the highest ranked items on your name search will be your LinkedIn profile. Immediately following my name is my headline. Many people use this as their job title and since it ranks highly in SEO, I recommend that you use the headline to identify who you are in keywords or phrases. If you do this-remember to keep it focused and professional. Remember this is the most professional and business-focused social media website. Nest to the green arrow, you will find my status update. This is where I inform my connections about what I am doing or working on. While in job search this can be very helpful to job seekers. This is where they can communicate what they are doing in their job search, how they are improving their skills and expertise and anything professional.
The sections below the status bar-are in a basic format similar to a chronological resume with a summary and your current or most recent position first. When you are in job search mode order your profile sections according to your goal and what is most relevant to you audience. Ask yourself, what would my audience most want to know about me?
I have chosen to put my Summary section near the top as I believe the information is very relevant and identifies who I am and what my skills are. Under the summary, I have the Awards section, as I had just received an Statewide Government Communicators award, Below this section is my job history.
When I say to optimize it-I mean to fill it with keywords as it searchable. In my Summary section, I added the city—Minneapolis because when I “searched” for myself on LinkedIn by expertise rather than my name-I did not appear on the list. I searched for “Minneapolis SPHR (my certification) and Human Resources.” Due to Minneapolis not being in my profile, there were 8 pages of profiles and mine was not one of them. Try this exercise with your job seekers or with your own profile-see where you show up in the list. You should always show up on the first page, preferably in the top 3-4. If this does not happen, add or revise keywords in this section.
In your profile, there is also a section, titled “specialities.” This is where you want to list phrases, or words that define your specialiteis. For Human Resources, things like recruiting, labor negotiation, talent acquisition, Microsoft Office Suite, Compensation and Benefits.
There are a number of additional sections that you can add to your profile and some of the most popular ones are listed here. By adding your Twitter acct and your blog if you have one—it showcases your expertise and sends a message to employers who may be reviewing you profile.
Complements the Summary section Can add up to 50 skills Will suggest skills. Fabulous new tool-----it will suggest more skills after you start listing them. New terminology within the website defines the skill
You can type in a skill and it will expand and allow you to select what you wish.
It then defines the skills and offers related skills on the left nav panel. In addition it gives you the relative growth of this industry and the skill-including the average age of the person with the skillset. It even takes it further to the list of experts. Thinks about this from an employers presceptive who is looking to fill a job opening. This can provide a wealth of information.
When you are adding your ”interests” keep in mind –what would be truly interesting and compelling to the reader—as you want to have singular focus on L-in. You interests and your “Groups” that you join should reinforce who you are and how you want others to view you—in otherwards you “personal brand.’
When we are talking Brands---I bet you could tell me what each of these brands stand for. As it works in this slide, it can work for you on LinkedIn. Make it part of who you are. Add your linkedin link to your resume and to your business card. Let employees “see” you and what you represent. It works for companies-it can work for individiuals, too.
Now that you have this outstanding profile. Make meaningful connections with others online and then take some of those connections offline-meet with them in person. Begin connecting with business professionals-this is a professional site—not where I went to dinner
TIMING – Go deeper with a connection when you are top of mind. If you just made a connection or received an intro, answered a question or if someone commented on something you said. These are reasons to take the next step and initiate a related conversation. 3. Give a compliment, ask a question or for advice. 4. Conversations can lead to phone calls or possibly an in-person mtg. Pay attn to what your L-in connections are up to. Live opportunities are a great way to meet and converse with online connections-even 2 nd or 3 rd . 2. Visit the RSVP page to see who will be there and reach out to 1 or 2 of them. Very non-threatening way to meet face-to-face. 1.
Events are a great way to take things from online to offline. If you want to meet with a networking contact, you may want to checks the events page-see what they are attending-send them an email and recommend that you connect with them at the event. On the events page, it will recommend events for you based on your profile information and status updates
If you click on the event—it will actually show the pictures of your 1 st , 2 nd and 3 rd degree network connections that are attending.
The more active you are on L-In the more you will be perceived by others as an expert in your field. Another way to showcase your expertise is to “ask” for your advice on a relevant topic.
Not only can you ask for the advice, you can be a resource for others that are asking questions. The questions are categorized so you can find a category that you can be a resource for.
There are groups all over the world and on all subjects. You can join up to 50 groups. Provides access to others you may not normally have access to. Find groups that you are passionate about. When searching for groups it identifies how active the group is and # of members and discussions.
Jobs is another key category in L-In. Employers can post jobs on the site. For a small fee of $145, employers can post a job. In comparison to $14,000 or $15,00 a yr to be a member of Monster or CareerBuilder it is a significant savings. I would be remiss here if I didn’t mention MinnesotaWorks.net that doesn’t charge a fee at all for job postings. When you select on the jobs tab, it suggests jobs for you. You can also use specific search criteria to find current job openings.
Here are the results of my advanced search. 10 jobs and with each job- it identifies connections in my L-In network that may help me get the job. 2 of my connections work @ UHG 1012 connections in my network or in my groups that can help me in UHG.
I ask you now-are you ready to be an active participant on LinkedIn? I hope that after today, you will say yes!! Thank you for your time today.
Navigating linked in for job search success
How to Navigate LinkedIn for Job Search Jacqueline Buck SPHR MinnesotaWorks.netDepartment of Employment & Economic Development
Introduction• Presentation assumes that participants have a basic knowledge of LinkedIn.• Need an introduction to LinkedIn? www.learn.linkedin.com Im on LinkedIn--Now What??? (Third Edition): A Guide to Getting the Most Out of LinkedIn [Paperback] Jason Alba (Author)
Overview• Largest professional online network• Allows you to create an online presence• Use LinkedIn to make meaningful connections• Research companies, find job openings, connect with groups
Why LinkedIn? Online visibility Great venue for professional networkingTransform your professional life
STATISTICS2 new members per second161 million members-200 countriesFortune 500 companies represented1.2 million groups4.2 billion professional searches