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INSIGHTS INTO APPLIED 
GAMES 
Dr. Paul Pivec 
24. September 2014 
Scaph Xchange
WHO AM I 
Dr Paul Pivec 
• PhD in Game design Frameworks 
• Masters in Cognitive Learning from Games 
• Graduate Diploma in Games for Disabilities 
• 10 years in Academia teaching at Masters Level 
• 35+ years in Software & Technology Development 
Scaph Xchange - Dr Paul Pivec
WHAT I HAVE DONE 
Technology Industry 
• 1980 - Developed first NZ Database eCommerce system 
• 1990 - Created First Multiprotocol System for Aust. Govt. 
• 1995 - Designed/Developed Graphical Interface for AT&T 
• 1998 - Developed Drag&Drop Multimedia IDE 
• 2002 - Designed unbreakable Encryption program 
Scaph Xchange - Dr Paul Pivec
WHAT I HAVE DONE 
Game Industry 
• 1986 - Sole Programmer: Space Wars (multiplayer text) 
• 1991 - Sole Programmer: Bonzo (2D Platform) 
• 1995 - Lead Programmer: Road Wars (3D multiplayer FPS) 
• 1998 - Lead Designer: Various (Flash Promotional Games) 
• 2005 - Producer: Cube (AAA Title, Playstation PSP) 
Scaph Xchange - Dr Paul Pivec
WHAT I AM DOING 
Current Products 
• Nigel McGill’s SaxApps - Recording, Beats, Tuner, etc 
• SellPro - CRM iOS Small Business Database Systems 
• SelfieCam - Social Networking Photo app 
• Game Design Campus - Online Game Design & Development 
• Summer School Promo - Unity 3D FP Mobile 2013/2014 
• Digital Me - Game Framework to offset learning disabilities 
• Dexterity - Mobile Puzzle game with cognitive learning 
Scaph Xchange - Dr Paul Pivec
CURRENT APPS 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
“a serious game or applied game is a game 
designed for a primary purpose other than pure 
entertainment.” 
Scaph Xchange - Dr Paul Pivec 
Wikipedia, 2014
APPLIED GAMES 
“a serious game or applied game is a game 
designed for a primary purpose other than pure 
entertainment.” 
Scaph Xchange - Dr Paul Pivec 
Wikipedia, 2014 
an applied game can be a game designed for 
entertainment and applied to a learning objective.
APPLIED GAMES 
Commercial games (cots) used to teach…. 
• Minecraft 
• Portal 
• Zoo Tycoon 
• Myst 
• Civilisation 
• Sim City 
• Buzz 
• Dance Dance Revolution 
• Grand Theft Auto 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
Commercial games (cots) used to teach…. 
• Minecraft 
• Portal 
• Zoo Tycoon 
• Myst 
• Civilisation 
• Sim City 
• Buzz 
• Dance Dance Revolution 
• Grand Theft Auto 
Cost: € 10 - 100 million 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
Serious games used to teach…. 
• PING 
• InQuizitor 
• Global Conflict 
• Mingoville 
• Dimexian 
• CityOne 
• Robocode 
• Ludwig 
• Science Pirates 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
Serious games used to teach…. 
• PING 
• InQuizitor 
• Global Conflict 
• Mingoville 
• Dimexian 
• CityOne 
• Robocode 
• Ludwig 
• Science Pirates 
Cost: € 50 - 500k 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
Games for Health 
• Rehabilitation / Treatment 
• Cognitive Advancement / Diagnosis 
• Fitness / Exergaming 
• Weight Issues / Nutrition 
• Health Monitoring / Assessment / Awareness 
• Sexual Health / Awareness 
• Empathy Training / Condition Management Games 
• Medical Training / Recruitment / Sustainability 
Scaph Xchange - Dr Paul Pivec
GAMES FOR HEALTH 
• Rehabilitation / Treatment 
Scaph Xchange - Dr Paul Pivec 
https://www.sparx.org.nz/ 
“SPARX”
GAMES FOR HEALTH 
• Cognitive Advancement / Diagnosis 
http://www.lumosity.com 
Scaph Xchange - Dr Paul Pivec 
http://digitalme.piveclabs.com
GAMES FOR HEALTH 
• Fitness / Exergaming 
Scaph Xchange - Dr Paul Pivec 
http://www.stepmania.com
GAMES FOR HEALTH 
• Weight Issues / Nutrition 
http://www.escapefromdiab.com http://www.rhinomob.com 
Scaph Xchange - Dr Paul Pivec
GAMES FOR HEALTH 
• Health Monitoring / Assessment / Awareness 
Scaph Xchange - Dr Paul Pivec 
http://www.clinicalvirology.org 
http://immuneattack.org
GAMES FOR HEALTH 
• Sexual Health / Awareness 
http://www.ovos.at 
Scaph Xchange - Dr Paul Pivec 
“SpermEx”
GAMES FOR HEALTH 
• Empathy Training / Condition Management Games 
http://gambit.mit.edu 
Scaph Xchange - Dr Paul Pivec 
http://www.re-mission.net
GAMES FOR HEALTH 
• Medical Training 
http://www.anatomylab.com 
Scaph Xchange - Dr Paul Pivec 
http://www.virtualheroes.com
GAMES FOR HEALTH 
• Medical Recruitment 
http://www.defencejobs.gov.au http://syrum-game.com 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
• Game Platforms 
Scaph Xchange - Dr Paul Pivec
APPLIED GAMES 
• Game Markets 
Scaph Xchange - Dr Paul Pivec
APPLIED GAME DESIGN 
Design for Platform 
• Computer 
• Browser 
• Tablet 
• Smartphone 
Scaph Xchange - Dr Paul Pivec
APPLIED GAME DESIGN 
Design for Platform 
• Computer 
• Browser 
• Tablet 
• Smartphone 
Scaph Xchange - Dr Paul Pivec 
PC/Windows, Mac/OSX 
IE, Firefox, Chrome, Safari 
Android, Windows, iOS 
Android, Windows, iOS
APPLIED GAME DESIGN 
Design for Platform 
• Computer 
• Browser 
• Tablet 
• Smartphone 
Scaph Xchange - Dr Paul Pivec 
PC/Windows, Mac/OSX 
IE, Firefox, Chrome, Safari 
Android, Windows, iOS 
Android, Windows, iOS 
Age Group Audience 
Gender Preferences 
Anytime, Anywhere 
Cultural location
APPLIED GAME DESIGN 
Game Genre Target Audience Preferred Platform 
Scaph Xchange - Dr Paul Pivec
APPLIED GAME DESIGN 
Game Genre Target Audience Preferred Platform 
Scaph Xchange - Dr Paul Pivec 
Your Game
APPLIED GAME DESIGN 
Game Genre Target Audience Preferred Platform 
Scaph Xchange - Dr Paul Pivec 
Your Game 
Your Budget
APPLIED GAME DEVELOPMENT 
Take Home 1: Know your Market 
Scaph Xchange - Dr Paul Pivec 
• Platform 
• Genre 
• Culture 
• Learning Style
APPLIED GAME DEVELOPMENT 
Take Home 1: Know your Market 
Scaph Xchange - Dr Paul Pivec 
• Platform 
• Genre 
• Culture 
• Learning Style 
Example: Recruitment games
APPLIED GAME DEVELOPMENT 
Take Home 2: Design your Game for 
Scaph Xchange - Dr Paul Pivec 
• Target Market 
• Learning Objectives 
• Replayability 
• Sustainability
APPLIED GAME DEVELOPMENT 
Take Home 2: Design your Game for 
Scaph Xchange - Dr Paul Pivec 
• Target Market 
• Learning Objectives 
• Replayability 
• Sustainability 
Example: Replayabilty
APPLIED GAME DEVELOPMENT 
Take Home 3: Develop within your Budget 
Scaph Xchange - Dr Paul Pivec 
• Gamify proven Theories 
• Involve Subject Experts 
• Consider Indie Developers
APPLIED GAME DEVELOPMENT 
Take Home 3: Develop within your Budget 
Scaph Xchange - Dr Paul Pivec 
• Gamify proven Theories 
• Involve Subject Experts 
• Consider Indie Developers 
Example: Development Costs
APPLIED GAME DEVELOPMENT 
Take Home 4: Look to the Future 
Scaph Xchange - Dr Paul Pivec 
• Anytime, Anywhere learning 
• Casual Learning, Small learning Bites 
• Build a Brand, Likeable Characters
APPLIED GAME DEVELOPMENT 
Take Home 4: Look to the Future 
Scaph Xchange - Dr Paul Pivec 
• Anytime, Anywhere learning 
• Casual Learning, Small learning Bites 
• Build a Brand, Likeable Characters 
Example: Future Proofing
APPLIED GAME DEVELOPMENT 
• Know your Market - Specify your Requirements 
• Design your Game - 60% Design, 40% Development 
• Develop within your Budget - Start with MVP and Grow 
• Look to the Future - Iterative Development, Plan for Updates 
Scaph Xchange - Dr Paul Pivec
APPLIED GAME DEVELOPMENT 
• Know your Market - Specify your Requirements 
• Design your Game - 60% Design, 40% Development 
• Develop within your Budget - Start with MVP and Grow 
• Look to the Future - Iterative Development, Plan for Updates 
Example: Commercial Costs 
Scaph Xchange - Dr Paul Pivec 
Facebook Game 
Dev Time: 12-24 mnths 
Cost: € 300-700k 
3D Game 
Dev Time: 24+ mnths 
Cost: € 1 - 10m 
Mobile Game 
Dev Time: 6-9 mnths 
Cost: € 200-500k
APPLIED GAME DEVELOPMENT 
• Know your Market - Specify your Requirements 
• Design your Game - 60% Design, 40% Development 
• Develop within your Budget - Start with MVP and Grow 
• Look to the Future - Iterative Development, Plan for Updates 
Example: Indie Costs 
Scaph Xchange - Dr Paul Pivec 
Facebook Game 
Dev Time: 9-12 mnths 
Cost: € 70-150k 
3D Game 
Dev Time: 12+ mnths 
Cost: € 100 - 500k 
Mobile Game 
Dev Time: 4-6 mnths 
Cost: € 30-90k
Copyright © 2014 Dr Paul Pivec 
www.piveclabs.com 
paul.pivec@mac.com 
Scaph Xchange - Dr Paul Pivec

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Scaph xchange zurich talk

  • 1. INSIGHTS INTO APPLIED GAMES Dr. Paul Pivec 24. September 2014 Scaph Xchange
  • 2. WHO AM I Dr Paul Pivec • PhD in Game design Frameworks • Masters in Cognitive Learning from Games • Graduate Diploma in Games for Disabilities • 10 years in Academia teaching at Masters Level • 35+ years in Software & Technology Development Scaph Xchange - Dr Paul Pivec
  • 3. WHAT I HAVE DONE Technology Industry • 1980 - Developed first NZ Database eCommerce system • 1990 - Created First Multiprotocol System for Aust. Govt. • 1995 - Designed/Developed Graphical Interface for AT&T • 1998 - Developed Drag&Drop Multimedia IDE • 2002 - Designed unbreakable Encryption program Scaph Xchange - Dr Paul Pivec
  • 4. WHAT I HAVE DONE Game Industry • 1986 - Sole Programmer: Space Wars (multiplayer text) • 1991 - Sole Programmer: Bonzo (2D Platform) • 1995 - Lead Programmer: Road Wars (3D multiplayer FPS) • 1998 - Lead Designer: Various (Flash Promotional Games) • 2005 - Producer: Cube (AAA Title, Playstation PSP) Scaph Xchange - Dr Paul Pivec
  • 5. WHAT I AM DOING Current Products • Nigel McGill’s SaxApps - Recording, Beats, Tuner, etc • SellPro - CRM iOS Small Business Database Systems • SelfieCam - Social Networking Photo app • Game Design Campus - Online Game Design & Development • Summer School Promo - Unity 3D FP Mobile 2013/2014 • Digital Me - Game Framework to offset learning disabilities • Dexterity - Mobile Puzzle game with cognitive learning Scaph Xchange - Dr Paul Pivec
  • 6. CURRENT APPS Scaph Xchange - Dr Paul Pivec
  • 7. APPLIED GAMES “a serious game or applied game is a game designed for a primary purpose other than pure entertainment.” Scaph Xchange - Dr Paul Pivec Wikipedia, 2014
  • 8. APPLIED GAMES “a serious game or applied game is a game designed for a primary purpose other than pure entertainment.” Scaph Xchange - Dr Paul Pivec Wikipedia, 2014 an applied game can be a game designed for entertainment and applied to a learning objective.
  • 9. APPLIED GAMES Commercial games (cots) used to teach…. • Minecraft • Portal • Zoo Tycoon • Myst • Civilisation • Sim City • Buzz • Dance Dance Revolution • Grand Theft Auto Scaph Xchange - Dr Paul Pivec
  • 10. APPLIED GAMES Commercial games (cots) used to teach…. • Minecraft • Portal • Zoo Tycoon • Myst • Civilisation • Sim City • Buzz • Dance Dance Revolution • Grand Theft Auto Cost: € 10 - 100 million Scaph Xchange - Dr Paul Pivec
  • 11. APPLIED GAMES Serious games used to teach…. • PING • InQuizitor • Global Conflict • Mingoville • Dimexian • CityOne • Robocode • Ludwig • Science Pirates Scaph Xchange - Dr Paul Pivec
  • 12. APPLIED GAMES Serious games used to teach…. • PING • InQuizitor • Global Conflict • Mingoville • Dimexian • CityOne • Robocode • Ludwig • Science Pirates Cost: € 50 - 500k Scaph Xchange - Dr Paul Pivec
  • 13. APPLIED GAMES Games for Health • Rehabilitation / Treatment • Cognitive Advancement / Diagnosis • Fitness / Exergaming • Weight Issues / Nutrition • Health Monitoring / Assessment / Awareness • Sexual Health / Awareness • Empathy Training / Condition Management Games • Medical Training / Recruitment / Sustainability Scaph Xchange - Dr Paul Pivec
  • 14. GAMES FOR HEALTH • Rehabilitation / Treatment Scaph Xchange - Dr Paul Pivec https://www.sparx.org.nz/ “SPARX”
  • 15. GAMES FOR HEALTH • Cognitive Advancement / Diagnosis http://www.lumosity.com Scaph Xchange - Dr Paul Pivec http://digitalme.piveclabs.com
  • 16. GAMES FOR HEALTH • Fitness / Exergaming Scaph Xchange - Dr Paul Pivec http://www.stepmania.com
  • 17. GAMES FOR HEALTH • Weight Issues / Nutrition http://www.escapefromdiab.com http://www.rhinomob.com Scaph Xchange - Dr Paul Pivec
  • 18. GAMES FOR HEALTH • Health Monitoring / Assessment / Awareness Scaph Xchange - Dr Paul Pivec http://www.clinicalvirology.org http://immuneattack.org
  • 19. GAMES FOR HEALTH • Sexual Health / Awareness http://www.ovos.at Scaph Xchange - Dr Paul Pivec “SpermEx”
  • 20. GAMES FOR HEALTH • Empathy Training / Condition Management Games http://gambit.mit.edu Scaph Xchange - Dr Paul Pivec http://www.re-mission.net
  • 21. GAMES FOR HEALTH • Medical Training http://www.anatomylab.com Scaph Xchange - Dr Paul Pivec http://www.virtualheroes.com
  • 22. GAMES FOR HEALTH • Medical Recruitment http://www.defencejobs.gov.au http://syrum-game.com Scaph Xchange - Dr Paul Pivec
  • 23. APPLIED GAMES • Game Platforms Scaph Xchange - Dr Paul Pivec
  • 24. APPLIED GAMES • Game Markets Scaph Xchange - Dr Paul Pivec
  • 25. APPLIED GAME DESIGN Design for Platform • Computer • Browser • Tablet • Smartphone Scaph Xchange - Dr Paul Pivec
  • 26. APPLIED GAME DESIGN Design for Platform • Computer • Browser • Tablet • Smartphone Scaph Xchange - Dr Paul Pivec PC/Windows, Mac/OSX IE, Firefox, Chrome, Safari Android, Windows, iOS Android, Windows, iOS
  • 27. APPLIED GAME DESIGN Design for Platform • Computer • Browser • Tablet • Smartphone Scaph Xchange - Dr Paul Pivec PC/Windows, Mac/OSX IE, Firefox, Chrome, Safari Android, Windows, iOS Android, Windows, iOS Age Group Audience Gender Preferences Anytime, Anywhere Cultural location
  • 28. APPLIED GAME DESIGN Game Genre Target Audience Preferred Platform Scaph Xchange - Dr Paul Pivec
  • 29. APPLIED GAME DESIGN Game Genre Target Audience Preferred Platform Scaph Xchange - Dr Paul Pivec Your Game
  • 30. APPLIED GAME DESIGN Game Genre Target Audience Preferred Platform Scaph Xchange - Dr Paul Pivec Your Game Your Budget
  • 31. APPLIED GAME DEVELOPMENT Take Home 1: Know your Market Scaph Xchange - Dr Paul Pivec • Platform • Genre • Culture • Learning Style
  • 32. APPLIED GAME DEVELOPMENT Take Home 1: Know your Market Scaph Xchange - Dr Paul Pivec • Platform • Genre • Culture • Learning Style Example: Recruitment games
  • 33. APPLIED GAME DEVELOPMENT Take Home 2: Design your Game for Scaph Xchange - Dr Paul Pivec • Target Market • Learning Objectives • Replayability • Sustainability
  • 34. APPLIED GAME DEVELOPMENT Take Home 2: Design your Game for Scaph Xchange - Dr Paul Pivec • Target Market • Learning Objectives • Replayability • Sustainability Example: Replayabilty
  • 35. APPLIED GAME DEVELOPMENT Take Home 3: Develop within your Budget Scaph Xchange - Dr Paul Pivec • Gamify proven Theories • Involve Subject Experts • Consider Indie Developers
  • 36. APPLIED GAME DEVELOPMENT Take Home 3: Develop within your Budget Scaph Xchange - Dr Paul Pivec • Gamify proven Theories • Involve Subject Experts • Consider Indie Developers Example: Development Costs
  • 37. APPLIED GAME DEVELOPMENT Take Home 4: Look to the Future Scaph Xchange - Dr Paul Pivec • Anytime, Anywhere learning • Casual Learning, Small learning Bites • Build a Brand, Likeable Characters
  • 38. APPLIED GAME DEVELOPMENT Take Home 4: Look to the Future Scaph Xchange - Dr Paul Pivec • Anytime, Anywhere learning • Casual Learning, Small learning Bites • Build a Brand, Likeable Characters Example: Future Proofing
  • 39. APPLIED GAME DEVELOPMENT • Know your Market - Specify your Requirements • Design your Game - 60% Design, 40% Development • Develop within your Budget - Start with MVP and Grow • Look to the Future - Iterative Development, Plan for Updates Scaph Xchange - Dr Paul Pivec
  • 40. APPLIED GAME DEVELOPMENT • Know your Market - Specify your Requirements • Design your Game - 60% Design, 40% Development • Develop within your Budget - Start with MVP and Grow • Look to the Future - Iterative Development, Plan for Updates Example: Commercial Costs Scaph Xchange - Dr Paul Pivec Facebook Game Dev Time: 12-24 mnths Cost: € 300-700k 3D Game Dev Time: 24+ mnths Cost: € 1 - 10m Mobile Game Dev Time: 6-9 mnths Cost: € 200-500k
  • 41. APPLIED GAME DEVELOPMENT • Know your Market - Specify your Requirements • Design your Game - 60% Design, 40% Development • Develop within your Budget - Start with MVP and Grow • Look to the Future - Iterative Development, Plan for Updates Example: Indie Costs Scaph Xchange - Dr Paul Pivec Facebook Game Dev Time: 9-12 mnths Cost: € 70-150k 3D Game Dev Time: 12+ mnths Cost: € 100 - 500k Mobile Game Dev Time: 4-6 mnths Cost: € 30-90k
  • 42. Copyright © 2014 Dr Paul Pivec www.piveclabs.com paul.pivec@mac.com Scaph Xchange - Dr Paul Pivec