Présentation sur le crowdfunding dans le processus de développement de jeu vidéo, son historique, les besoins, les bénéfices et les risques. L’objectif de cette recherche est de pouvoir comprendre l’application du crowdfunding comme solution alternatif pour financer les projets relatifs au développement de jeu vidéo au Maroc.
2. Structure
• Crowdfunding introduction
– Definition
– Catergories
– Pro & cons
– Company
• Crowdfunding & video game developement
– History
– Expansion
– 2012: year of video games
– Specific platform
• A Strategic approach to crowdfunding
• Local constraint
• Reference
3. Definition
Crowdfunding is asking a crowd of people to donate a defined amount
of money for a specific cause or project in exchange for various
rewards.
4. Crowdfunding categories
• Equity-based crowdfunding is asking a crowd to donate to
your business or project in exchange for equity.
• Donation-based crowdfunding is asking a crowd to donate
to your project in exchange for tangible, non-monetary
rewards such as an e-card, t-shirt, pre-released CD, or the
finished product.
• Debt-based crowdfunding is asking a crowd to donate to
your business or business project in exchange for financial
return and/or interest at a future date.
15. 2012: The year of games
Games give players the power to take control and
decide what happens. Kickstarter gives backers the
power to take control and decide what happens…
Kickstarter
18. 3 majors question to ask
• How much do we need to make our
game?
• Who is going to fund it ?
• How do we reach this people ?
19. Compaign goal
Most successful Kickstarter campaigns ask for less
than $5G. What if you need more than that?
• Be bold Will your goal seem
• Re-evaluate reasonable for your
audience ?
• Re-structure
And ask for $6G
20. Compaign Goal
• Base Cost
+5% rewards
+5% for Kickstarter
+5% for Amazon
• Gets estimates and quotes
• Secure your team
• Rack your brain in hidden
cost
21. Contributors
• Family, freinds, co-workers
• Your community
• Industry contacts
• Peeps who want your game to
exist
• Their communities
22. Reach out
• Digital outreach
• Be personal Find creative ways
• Real-world outreach to break trough
• Make swag the digital noise?
24. Showtime
• Poeple aren’t just giving money to
your project, they are giving money
to you
• Be honest, sincere + charming
• Get straight to the point
• Establish your credibility
• Keep it < 5 mins,
25.
26. Local constraint
• Extrait de la Loi de 1971, relative aux appels à
la générosité publique :
« Toute annonce ou diffusion d'un appel à la
générosité publique, en particulier par voie de
presse, d'affiches, de tracts, de bulletins de
souscription, même distribués à domicile ou par
tout autre moyen d'information, ne peut être
faite que si l'appel a été autorisé et que si
l'annonce mentionne le numéro de l'autorisation
prévue au premier alinéa ci-dessus »
27. Question
• While local creators claim for a lack
funding or less freedom in their projects
due to business constraints etc. Is
Crowdfunding an alternative way to
finance video games development in
Morocco?
Let’s discuss