2. Structure
• Crowdfunding introduction
– Definition
– Catergories
– Pro & cons
– Company
• Crowdfunding & video game developement
– History
– Expansion
– 2012: year of video games
– Specific platform
• A Strategic approach to crowdfunding
• Local constraint
• Reference
3. Definition
Crowdfunding is asking a crowd of people to donate a defined amount
of money for a specific cause or project in exchange for various
rewards.
4. Crowdfunding categories
• Equity-based crowdfunding is asking a crowd to donate to
your business or project in exchange for equity.
• Donation-based crowdfunding is asking a crowd to donate
to your project in exchange for tangible, non-monetary
rewards such as an e-card, t-shirt, pre-released CD, or the
finished product.
• Debt-based crowdfunding is asking a crowd to donate to
your business or business project in exchange for financial
return and/or interest at a future date.
15. 2012: The year of games
Games give players the power to take control and
decide what happens. Kickstarter gives backers the
power to take control and decide what happens…
Kickstarter
18. 3 majors question to ask
• How much do we need to make our
game?
• Who is going to fund it ?
• How do we reach this people ?
19. Compaign goal
Most successful Kickstarter campaigns ask for less
than $5G. What if you need more than that?
• Be bold Will your goal seem
• Re-evaluate reasonable for your
audience ?
• Re-structure
And ask for $6G
20. Compaign Goal
• Base Cost
+5% rewards
+5% for Kickstarter
+5% for Amazon
• Gets estimates and quotes
• Secure your team
• Rack your brain in hidden
cost
21. Contributors
• Family, freinds, co-workers
• Your community
• Industry contacts
• Peeps who want your game to
exist
• Their communities
22. Reach out
• Digital outreach
• Be personal Find creative ways
• Real-world outreach to break trough
• Make swag the digital noise?
24. Showtime
• Poeple aren’t just giving money to
your project, they are giving money
to you
• Be honest, sincere + charming
• Get straight to the point
• Establish your credibility
• Keep it < 5 mins,
25.
26. Local constraint
• Extrait de la Loi de 1971, relative aux appels à
la générosité publique :
« Toute annonce ou diffusion d'un appel à la
générosité publique, en particulier par voie de
presse, d'affiches, de tracts, de bulletins de
souscription, même distribués à domicile ou par
tout autre moyen d'information, ne peut être
faite que si l'appel a été autorisé et que si
l'annonce mentionne le numéro de l'autorisation
prévue au premier alinéa ci-dessus »
27. Question
• While local creators claim for a lack
funding or less freedom in their projects
due to business constraints etc. Is
Crowdfunding an alternative way to
finance video games development in
Morocco?
Let’s discuss
