Crowdfunding is a method of raising funds for projects by asking the public to donate small amounts of money. It has become popular for funding video game development projects, with 2012 being called the "year of games" due to the large number of successful crowdfunding campaigns for games. Some key factors for a successful crowdfunding campaign include setting a reasonable funding goal amount, reaching out to potential backers through both online and offline methods, and providing attractive reward tiers for different donation amounts. While crowdfunding has potential as an alternative funding source for game development in Morocco, local constraints on public fundraising campaigns would need to be considered.

1. CROWDFUNDING IN VIDEO GAMES
ARIF YASSINE

2. Structure
• Crowdfunding introduction
– Definition
– Catergories
– Pro & cons
– Company
• Crowdfunding & video game developement
– History
– Expansion
– 2012: year of video games
– Specific platform
• A Strategic approach to crowdfunding
• Local constraint
• Reference

3. Definition
Crowdfunding is asking a crowd of people to donate a defined amount
of money for a specific cause or project in exchange for various
rewards.

4. Crowdfunding categories
• Equity-based crowdfunding is asking a crowd to donate to
your business or project in exchange for equity.
• Donation-based crowdfunding is asking a crowd to donate
to your project in exchange for tangible, non-monetary
rewards such as an e-card, t-shirt, pre-released CD, or the
finished product.
• Debt-based crowdfunding is asking a crowd to donate to
your business or business project in exchange for financial
return and/or interest at a future date.

5. Crowdfunding company

6. Pros & Cons
• Pros
– 100% Creative Control
– Eliminates (Some) Risk
– Accessible Audience
– Public Facing Creator
– Allows Flexible Process
• Cons
- Idea Thievery
- Self-Promotions (no shyness)
- Many Hats
- Successful Campaign, now
What!
*By Julie coniglio & Cindy Au

7. CROWDFUNDING &VIDEO GAMES
DEVELOPEMENT

8. Earlier 2012
Socks, Incs
Venus Petrol
Gained over Gained over
7000 $ 100 000 $

9. Expansion
• Developers: Double find
production
• Genre: Adventure game
• Plateforme: Windows,
linux, Mac OS X, IOS,
Android
• Engine: Moai (Open source
game engine)
• Release: Q2 2013
Goal = 400 000 $
Total = 3 000 000 $

10. Expansion
• Developers: Inxile
entertainement, Obscidian
Entertainement
• Publisher: Inxile
entertainement
• Genre: Role play video game
• Engine: Unity
• Plateforme: Windows, linux,
Mac OS X
• Release: October 13
(Estimated)
Goal = 900 000 $
Total= 2,933,252 $

11. Expansion
• Developers: Boxer8
• Type: Video game console
• Operating sys: Android 4.0,
Ice cream sandwish
• Sys on ship: Nvidia Tegra 3
• CPU: Quad-core Arm cortex A9
• Memory: 1 go ram
• Graphic: Nvidia ULP Geforce
GPU
• Price: 99$
• Kit developement include
• Support Onlive
Goal = 950 000 $
Total = 8,596,475 $

12. 2012: The year of games

13. 2012: The year of games
1. Games — $50 million
2. Film — $42 million
3. Design — $40 million
4. Music — $25 million
5. Technology — $16 million

14. Unhappy Gamers + Unhappy
Game developers

15. 2012: The year of games
Games give players the power to take control and
decide what happens. Kickstarter gives backers the
power to take control and decide what happens…
Kickstarter

16. Specific Plateform

17. A STRATEGIC APPROACH TO
CROWDFUNDING BY JULIE CONIGLIO & CINDY AU

18. 3 majors question to ask
• How much do we need to make our
game?
• Who is going to fund it ?
• How do we reach this people ?

19. Compaign goal
Most successful Kickstarter campaigns ask for less
than $5G. What if you need more than that?
• Be bold Will your goal seem
• Re-evaluate reasonable for your
audience ?
• Re-structure
And ask for $6G

20. Compaign Goal
• Base Cost
+5% rewards
+5% for Kickstarter
+5% for Amazon
• Gets estimates and quotes
• Secure your team
• Rack your brain in hidden
cost

21. Contributors
• Family, freinds, co-workers
• Your community
• Industry contacts
• Peeps who want your game to
exist
• Their communities

22. Reach out
• Digital outreach
• Be personal Find creative ways
• Real-world outreach to break trough
• Make swag the digital noise?

23. Gives reward
23,75 $

24. Showtime
• Poeple aren’t just giving money to
your project, they are giving money
to you
• Be honest, sincere + charming
• Get straight to the point
• Establish your credibility
• Keep it < 5 mins,

26. Local constraint
• Extrait de la Loi de 1971, relative aux appels à
la générosité publique :
« Toute annonce ou diffusion d'un appel à la
générosité publique, en particulier par voie de
presse, d'affiches, de tracts, de bulletins de
souscription, même distribués à domicile ou par
tout autre moyen d'information, ne peut être
faite que si l'appel a été autorisé et que si
l'annonce mentionne le numéro de l'autorisation
prévue au premier alinéa ci-dessus »

27. Question
• While local creators claim for a lack
funding or less freedom in their projects
due to business constraints etc. Is
Crowdfunding an alternative way to
finance video games development in
Morocco?
Let’s discuss 

28. Reference
• http://dailycrowdsource.com/crowdsourcing-basics/what-is-
crowdfunding
• http://fr.vox.ulule.com/-trois-cercles-financement-
communautaire-crowdfunding-717/
• http://www.gdcvault.com/play/1015869/A-Strategic-Approach-to
• http://www.economist.com/node/21562213
• http://en.wikipedia.org/wiki/Crowd_funding_in_video_games
• http://www.forbes.com/sites/erikkain/2012/10/18/fully-funded-
kickstarter-game-goes-belly-up-haunts-the-manse-macabre-is-
out-of-money-as-programmers-call-it-quits/
• http://ynim.posterous.com/crowdfunding-potentiel-et-le-cas-
marocain

29. Contact
Mail: Arif.Yassine@gmail.com

30. Chokran 