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Gaming Industry
• Game Designer
• I will be putting into fruition the concepts and ideas of
a game. By developing the storyline and characters
needed in a game. After coming up with the ideas, I
will gather a team then bring the video game to life.
By collaborating with other members of the field
including; programmers, artist, audio engineers to see
through the making process of the game.
• Mission design internship, Game design internship,
level design internship
Identity
• Vision - Developing a successful video game franchise. We
make sequels which will be followed religiously thanks to the
captivating storyline. This sequel will then merge onto the tv
platform as a movie
• Purpose - To make video games that stretch creativity. I want
to create another world in these games and make sure that
when people play these video games they see a reflection of
themselves
• Values -
1. Discovery
2. Family
3. Adventure
4. Dreaming
5. Self reliance
• I have an artistic background. Throughout doing art I made
pieces that a lot of people found interesting, this made me
get approached by clients who wanted to buy them. I then
realised the market behind this and started to sell some of
my own paintings. After a few months I invested the money
into a camera and tested photography. In this area I also got
clients who were interested in my photography however I
didn’t charge them anything to take these pictures. During
high school I won a price for landscape photography, I also
won two honours for separate competitions for my paintings.
This gave me a backbone for my creativity
Skills
• Software development

• Game development 

• Level coding

• C+++ coding
Profession
• I am not afraid to try new
things
• I approach my work with an
open mind, this allows room
to learn new experiences and
to see beyond
Credentials
• Getting a Game
development at Full
Sail

• Also having to have
studies entertainment
business

• Having knowledge of
software development
Promise
• Acting as the conductor of the orchestra, I want to bring
out creativity, optimism and dreams out into play. My
drive is to see through every goal we set and enjoying
the fruits of our labour. All under a fun and growing
environment
• Problem to solve - The gaming environment is becoming
more exclusive. Individuals are now experiencing more
privatised lives thanks to the online world. I want to
bring video games back to the good days when you
needed people to actually be around you to play with
them
• The gaming industry is lacking creativity and innovation.
Games are constantly being reshuffled and are lacking
fresh new ideas. I want to promote innovation and
expand. We also dome see any new genres these days,
we haven’t seen any new genre in the gaming industry
and thats something we will face by introducing our own.
The industry doesn’t know how to market to the
demographic thats growing. With that they loose the
first people who started to play their games
• Problems are seen at the recruitment for a job, look at
what they want you to do
Positioning
• I would have attained a bachelors in entertaining business. This
allows me to know precisely how to get my company to where it
needs to be as opposed to having one category of knowledge 

• My competition is going to be Fortnight when it comes to
getting back the online community as they are doing a good job
when it comes to the online platform 

• I will have to advertise in a way that allows me to recapture the
online audience once again, by strategically placing our brands
onto all major social platforms
Audience
• Rockstar Games; Terry Donovan
CEO, Sam Houser Co- Founder
President, Alex Moullé-Berteaux
Head of Marketing
• As a video game designer I will be
working with game developers,
software developers, sound
engineers, and level editors
• Graphic designers and animators
also come into play when it comes
to bringing the characters onto the
screen
Networking & Marketing
• Online we will publish our material on all major social platforms. These
material include trailers and samples of what to expect in our game
• I will always follow up with my audience that way we can work
together at looking at the content that they felt like should have been
in the game or what we could have done better. For us to come to that
conclusion I will have to create platforms online on places which
include; Instagram, Snapchat, YouTube, Facebook this way my
audience will be able to talk to us directly. Transparency with my
audience will be what we will be working towards
• Offline within the company we will be looking towards having our
employees feeling free towards giving new ideas towards the projects.
We will work towards this by building a strong culture which motivates
Competitors
• Avalanche Studios,
Hangar 13, Volition,
Reagent Games
• Patrick Swindler- Game
Design/Production at
Rockstar Games. Author of
"Speed Of The Dark" and
"Speed Of The Dark:
Bilingual Versions”
Professional Development
• I will go forwards and get my degree in game
development which will make me learn the skills needed
when it comes to making video games 

• On the side I will also further my skills and study how to
code that way I can learn how to be a web developer and
this will further my skills in coding
To make the best video game franchise on this planet that explores
multiple possibilities and also having a talkshow that shows people their
favourite celebrities true self
Goals
References
• https://www.rockstargames.com
• https://www.gamedesigning.org/learn/requirements/
• https://www.linkedin.com/in/benjaminlbarba/
• https://engageme.online/google-innovation-employees/
• https://www.linkedin.com/in/patrick-swidler-06194731/

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Ss mekani brand canvas

  • 1. Gaming Industry • Game Designer • I will be putting into fruition the concepts and ideas of a game. By developing the storyline and characters needed in a game. After coming up with the ideas, I will gather a team then bring the video game to life. By collaborating with other members of the field including; programmers, artist, audio engineers to see through the making process of the game. • Mission design internship, Game design internship, level design internship
  • 2. Identity • Vision - Developing a successful video game franchise. We make sequels which will be followed religiously thanks to the captivating storyline. This sequel will then merge onto the tv platform as a movie • Purpose - To make video games that stretch creativity. I want to create another world in these games and make sure that when people play these video games they see a reflection of themselves • Values - 1. Discovery 2. Family 3. Adventure 4. Dreaming 5. Self reliance • I have an artistic background. Throughout doing art I made pieces that a lot of people found interesting, this made me get approached by clients who wanted to buy them. I then realised the market behind this and started to sell some of my own paintings. After a few months I invested the money into a camera and tested photography. In this area I also got clients who were interested in my photography however I didn’t charge them anything to take these pictures. During high school I won a price for landscape photography, I also won two honours for separate competitions for my paintings. This gave me a backbone for my creativity
  • 3. Skills • Software development • Game development • Level coding • C+++ coding
  • 4. Profession • I am not afraid to try new things • I approach my work with an open mind, this allows room to learn new experiences and to see beyond
  • 5. Credentials • Getting a Game development at Full Sail • Also having to have studies entertainment business • Having knowledge of software development
  • 6. Promise • Acting as the conductor of the orchestra, I want to bring out creativity, optimism and dreams out into play. My drive is to see through every goal we set and enjoying the fruits of our labour. All under a fun and growing environment • Problem to solve - The gaming environment is becoming more exclusive. Individuals are now experiencing more privatised lives thanks to the online world. I want to bring video games back to the good days when you needed people to actually be around you to play with them • The gaming industry is lacking creativity and innovation. Games are constantly being reshuffled and are lacking fresh new ideas. I want to promote innovation and expand. We also dome see any new genres these days, we haven’t seen any new genre in the gaming industry and thats something we will face by introducing our own. The industry doesn’t know how to market to the demographic thats growing. With that they loose the first people who started to play their games • Problems are seen at the recruitment for a job, look at what they want you to do
  • 7. Positioning • I would have attained a bachelors in entertaining business. This allows me to know precisely how to get my company to where it needs to be as opposed to having one category of knowledge • My competition is going to be Fortnight when it comes to getting back the online community as they are doing a good job when it comes to the online platform • I will have to advertise in a way that allows me to recapture the online audience once again, by strategically placing our brands onto all major social platforms
  • 8. Audience • Rockstar Games; Terry Donovan CEO, Sam Houser Co- Founder President, Alex Moullé-Berteaux Head of Marketing • As a video game designer I will be working with game developers, software developers, sound engineers, and level editors • Graphic designers and animators also come into play when it comes to bringing the characters onto the screen
  • 9. Networking & Marketing • Online we will publish our material on all major social platforms. These material include trailers and samples of what to expect in our game • I will always follow up with my audience that way we can work together at looking at the content that they felt like should have been in the game or what we could have done better. For us to come to that conclusion I will have to create platforms online on places which include; Instagram, Snapchat, YouTube, Facebook this way my audience will be able to talk to us directly. Transparency with my audience will be what we will be working towards • Offline within the company we will be looking towards having our employees feeling free towards giving new ideas towards the projects. We will work towards this by building a strong culture which motivates
  • 10. Competitors • Avalanche Studios, Hangar 13, Volition, Reagent Games • Patrick Swindler- Game Design/Production at Rockstar Games. Author of "Speed Of The Dark" and "Speed Of The Dark: Bilingual Versions”
  • 11. Professional Development • I will go forwards and get my degree in game development which will make me learn the skills needed when it comes to making video games • On the side I will also further my skills and study how to code that way I can learn how to be a web developer and this will further my skills in coding
  • 12. To make the best video game franchise on this planet that explores multiple possibilities and also having a talkshow that shows people their favourite celebrities true self Goals
  • 13. References • https://www.rockstargames.com • https://www.gamedesigning.org/learn/requirements/ • https://www.linkedin.com/in/benjaminlbarba/ • https://engageme.online/google-innovation-employees/ • https://www.linkedin.com/in/patrick-swidler-06194731/