Marketing Your Ministry
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Marketing Your Ministry

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How to get out there with your ministry message! Especially if you are a Christian Author

How to get out there with your ministry message! Especially if you are a Christian Author

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    Marketing Your Ministry Marketing Your Ministry Presentation Transcript

    • Marketing Your Ministry Seminar “… on a Shoe String Budget ” Presented by Ministry Marketing Solutions, Inc. www.MinistryMarketingSolutions.com
    • Creating a Winning Marketing/Communications Strategy
      • Strategy: The fundamental purpose of strategy is to integrate the activities of the organization around a distinctive position in the market , which delivers value to the market over a period of time.
    • Elements to Build Into Your Plan
      • Management responsibility/authority and priority
      • Specific goals & objectives (measurable)
      • Planned & continuous programming – PR/Marketing consistency is key
      • Two-way channel of communications for evaluation of response. Is it working?
      • Identify policies, procedures and processes with your audience in mind
    • Questions to ask to build plan
      • What is the vision God gave me? (core message)
      • How do I translate that message? (budget)
      • Who do I translate that message to? (core audience)
      • What is the primary objective?
      • Community awareness. Member education/information. General inspiration?
      • Motivate purchases. Generate web traffic/TV viewership. Increase church visitors?
      • Promote special events. Increase donations. Public Relations. Brand building?
    • Cost/Format/Frequency
      • Depending on your message and core audience and your budget, you will decide on the communication vehicles to deliver your message.
      • Look at the options available in the MMS PR 115 Tips Booklet & on the “Shoe String” card
      • There are Tons of Options!
    • What the PR pros do…
      • Create EPK s and direct the production/creation of collateral materials – brochures, websites, postcards, newsletters, email campaigns
      • Keep current lists of media contacts & VIPs
      • Create a calendar of stories/articles to pitch to media
      • Write press releases, PSAs, op/ed articles, etc.
      • Monitor the media for “tie-ins” and send response letters
      • Secure and coordinate media interviews
      • ...But all according to the STRATEGY
    • Keys to a flawless implementation of strategy
      • Have vision/mission statement for everyone on team – post up!
      • Create checklists for programs, handling of guests, interviews, press releases and all graphic materials (create templates)
      • Have quarterly updates on progress
    • Final Step
      • Assess, retool and refine Strategy. Your marketing communications plan is a living document …not stone.
      • Get regular feedback and continue to add new technology to your plan to stay on the cutting edge!
      • Make marketing part of your ministry culture
      • Make Email list-building part of what you do. Building an elist takes time – but the rewards are worth it.
      • If you email me – I will email you the “EMAIL MARKETING POWER WORKBOOK” by Constant Contact free! [email_address]
    • Remember who you Represent!
      • THANK YOU. GOD BLESS YOU!