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Facebook ROI

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10 minute presentation made at business networking group.

Published in: Business, Technology
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Facebook ROI

  1. 1. Facebook! What is it good for? <ul><li>Raise Brand Awareness </li></ul><ul><li>Drive Website Traffic </li></ul><ul><li>Engage Customers </li></ul><ul><li>Generate Qualified Leads </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved. “ Facebook helps you connect and share with the people in your life. ” -- Mark Zuckerberg For your business this means opportunity to…
  2. 2. Just the “stats” please. <ul><li>600,000,000 active members </li></ul><ul><li>200,000,000 active everyday (1+ hours) </li></ul><ul><li>2 nd most visited site in US (3 rd in the world) </li></ul><ul><li>Over 134,000,000 Unique Visits per month </li></ul><ul><li>64% of all members have “liked” a company </li></ul><ul><li>11.6% of all time spent online (Jan. 2011) more than Google and Yahoo combined </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved. Sources: Facebook, TechCrunch, ExactTarget, and Compete.com
  3. 3. ROI path of least resistance. <ul><li>Facebook Ads (takes money) </li></ul><ul><li>Be Social (takes time) </li></ul><ul><li>Do Both (well, you know) </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved.
  4. 4. Case Study: Baby Vampyres © 2011 by answerYES Consulting, Inc. All rights reserved.
  5. 5. <ul><li>Facebook Ad Spend: $250/mo </li></ul><ul><li>Facebook Revenue: $1,000/mo </li></ul><ul><li>ROI: 300% ~30 customer leads per month </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved. Case Study: Baby Vampyres Sources: SEJ
  6. 6. A Facebook “strategy” in a nutshell. <ul><li>Define your goals for the first 90 days. </li></ul><ul><li>Create a well-branded Fan page tailored to your ad campaign with a singular call-to-action such as give email for free stuff . </li></ul><ul><li>Create a Facebook ad using demographics and geo-targeting to focus on niche/local audience. Use engaging text and imagery in your ad. </li></ul><ul><li>Set bid price within Facebook's suggested CPC bid range. </li></ul><ul><li>Track conversions with Facebook AND Google Analytics. </li></ul><ul><li>If you generate a strong impression share but it trends downward over time, rotate ad creative. </li></ul><ul><li>If you’re unable to generate any substantial impression share at all then try experimenting with different or fewer demographic segments. Also try targeting a larger geographic area to boost reach. </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved.
  7. 7. What do I do next? <ul><li>Guide to Facebook Ads http://www.facebook.com/adsmarketing </li></ul><ul><li>Facebook Marketing Solutions http://www.facebook.com/marketing </li></ul><ul><li>Inc’s 20 Awesome Facebook Fan Pages http://bit.ly/eJFeKg </li></ul><ul><li>Is Facebook for Me? Quiz http://www.isfacebookforme.com </li></ul><ul><li>Google Analytics http://www.google.com/analytics </li></ul><ul><li>Get this Presentation http://www.facebook.com/andrew.difiore.jr </li></ul>© 2011 by answerYES Consulting, Inc. All rights reserved.

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