Flyer Spirit

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Flyer Spirit Project B: Advertising Campaign Development & Maintenance Strategy & Skill

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Flyer Spirit

  1. 1. Flyer Spirit Facebook Advertising Campaign Development & Maintenance Allison Garcia Anne Mariscalco Erica Kaiser Christine Sansone Brian Vondrasek
  2. 2. Social Networking <ul><li>Use of Facebook as a marketing strategy </li></ul><ul><li>Use for promotional activities </li></ul><ul><li>Flyer Spirit account will increase sales </li></ul><ul><li>Establish “Fan” loyalty and create buzz </li></ul>
  3. 3. Facebook <ul><li>Offers you an unparalleled opportunity to connect with your fans and consumers—on their turf and in ways they find meaningful. By maintaining a Facebook Page and using all the available features, you can interact with consumers the same way they interact with friends and colleagues. </li></ul>
  4. 4. 5 Keys to Using Facebook <ul><li>Make business personal </li></ul><ul><li>Update your Facebook page and ads frequently </li></ul><ul><li>Harness the power of News Feed </li></ul><ul><li>Choose the apps that are best for your business </li></ul><ul><li>Promote your page through Facebook ads </li></ul>
  5. 5. Current Flyer Spirit Account <ul><li>Basic Contact Information </li></ul><ul><li>Hours of Operation </li></ul><ul><li>Minimal Photos </li></ul><ul><li>Current fan base: 50 </li></ul>
  6. 7. New Strategies <ul><li>Target customers by age, gender, location, and school </li></ul><ul><ul><li>Not only students but also surrounding communities </li></ul></ul><ul><li>Offer promotions through network </li></ul><ul><ul><li>In-store incentives </li></ul></ul><ul><li>Calendar featuring upcoming events </li></ul><ul><li>Let your business participate directly in word-of-mouth conversations between friends. </li></ul><ul><li>Allocate money for advertising </li></ul>
  7. 9. Steps to Creating Ad <ul><li>Start </li></ul><ul><li>Target </li></ul><ul><li>Create </li></ul><ul><li>Budget </li></ul><ul><li>Optimize </li></ul>
  8. 11. Unique Ad Exposure <ul><li>News Feeds on users homepage should display updates that reflect advertisements </li></ul><ul><li>Ads can be “socialized” so that users interactions are reflected in ads their “friends” see </li></ul>
  9. 14. Featured Promotional Events <ul><li>Implement event calendar to Facebook page </li></ul><ul><ul><li>August-Students Move in </li></ul></ul><ul><ul><li>October- Parents’ Weekend </li></ul></ul><ul><ul><li>December- Basketball & Christmas </li></ul></ul><ul><ul><li>February- Basketball & March Madness </li></ul></ul><ul><ul><li>April- May graduation </li></ul></ul>
  10. 15. Timeline <ul><li>Establish a budget for promotional advertising </li></ul><ul><li>Choose the demographic criteria </li></ul><ul><li>Run advertisements </li></ul><ul><li>Use metrics to see who’s clicking </li></ul><ul><li>Refer to “Optimization” chart in order to maximize results </li></ul>
  11. 16. Conclusion <ul><li>Facebook can be effective as the sole online presence for your business or as a complement to your webpage outside of Facebook. </li></ul><ul><li>It’s important that you make as much information about your business available on Facebook as possible to maximize your exposure </li></ul>
  12. 17. Questions??

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