Marketing Your Ministry Presentation[1]


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How to Market YOUR Ministry by Pam Perry,

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Marketing Your Ministry Presentation[1]

  1. 1. “ Digital Evangelism: Get Connected” Presenter: Pam Perry,
  2. 2. The Assessment <ul><li>Written Plan/Strategy </li></ul><ul><li>PR Hits </li></ul><ul><li>Staff </li></ul><ul><li>Technology </li></ul><ul><li>Image </li></ul><ul><li>Media Contacts </li></ul><ul><li>Website/Email database </li></ul><ul><li>Video Production </li></ul>
  3. 3. Issues / Problems Facing Ministries <ul><li>Priority </li></ul><ul><li>Expertise </li></ul><ul><li>Staff /Infrastructure </li></ul><ul><li>Plan / Strategy </li></ul><ul><li>Budget </li></ul>
  4. 4. Pyromarketing Principles <ul><li>Gather driest tinder (or: the most impassioned members) </li></ul><ul><li>Touch with match (or: marketing plan) </li></ul><ul><li>Fan flames </li></ul><ul><li>Save coals. </li></ul>The strategy used for “The Purpose Driven Life”
  5. 5. Web Marketing <ul><li>Internet is a tool for ministry </li></ul><ul><li>Internet is a mission field </li></ul><ul><li>Internet is an effective way to reach people </li></ul><ul><li>A ministry’s communications efforts should be ongoing – successful online communication requires sustained effort, commitment & consistency over time. </li></ul>
  6. 6. Web Site Wonders & Email Etiquette <ul><li> </li></ul><ul><li> </li></ul>Examples of new initiatives for growth <ul><li>Viral campaigns designed to motivate members to reach out to friends/family/coworkers </li></ul><ul><li>Launch of regularly scheduled email communications </li></ul><ul><li>Better integration of online and offline communication </li></ul><ul><li>Weblogs, web-only videos, and other web-only content </li></ul><ul><li>Strategic use of surveys to acquire info about members </li></ul><ul><li>Website redesigns </li></ul>
  7. 7. Constant Contact <ul><li>Keep your brand in front of all members & prospects to keep them excited, encouraged, informed and your friend. </li></ul><ul><li>An e-mail newsletter is a great way to show what your ministry has to offer, demonstrate your expertise, make you look established and professional, and keep your brand top of mind. </li></ul><ul><li>Note: Don’t spam, always get permission. </li></ul>E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in an audience.
  8. 8. Poem by Pastor Lyle Dukes from the book “Possessing the Kingdom Anointing” <ul><li>Procrastination is a thief that steals precious time. It robs your potential breeds slothfulness of mind. </li></ul><ul><li>It cheats you out of experience that could lead to great success. It takes away your challenge to pass every test. </li></ul><ul><li>Oh, how many people who should be anointed, powerful and great, but could not fulfill the call because they procrastinate. </li></ul><ul><li>James 1:22 says, “But be ye doers of the word, </li></ul><ul><li>and not hearers only…” </li></ul>