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Email Marketing That Works

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Learn a high level basic overview to get you starting using email marketing like a pro. This is a non-technical view into email marketing as a tactic, and provides 2 email service provider recommendations, and a step by step process to getting started.

Published in: Marketing
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Email Marketing That Works

  1. 1. Josue Sierra | https://clarity.fm/josuesierra
  2. 2. • Quicker turn around time to get message out. • You can measure and track results! • You can target and personalize better! • Better tool for building & maintaining customer relationship • Lower cost than postcard or regular mailing.
  3. 3. The secret to being a digital marketing expert: Google it!
  4. 4. Email provides you the most direct line of communication for conversion to sales … * According to the Direct Marketing Association 4,300%
  5. 5. Connect: Deepens your relationship with your audience
  6. 6. www.mailchimp.com/pricing
  7. 7. www.aweber.com/pricing.htm
  8. 8. Why Use an Email Service Provider?
  9. 9. 4 Tips 1. Be an expert & Helpful: 2. Advertise yourself Offline:. 3. Strong Website Call-to-Actions: 4. Social Media:
  10. 10. Build your list
  11. 11. Watch for: - Strong pre-header that drives opens. - Strong branding for recognition. - Strong call-to-action in the body. - Design for mobile phone.
  12. 12. Where Emails Are Being Read On Mobile
  13. 13. About Josue | Resources Josue Sierra is a digital marketing leader for a large materials science company. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing. You can learn more on his blog, www.josuesierra.net or via twitter @jmsierra. You can also get phone consulting at https://clarity.fm/josuesierra. Other Learning Resources: • www.constantcontact.com/learning-center/ • https://help.aweber.com/forums • http://mailchimp.com/resources/

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