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Marketing Your Ministry May Presentation


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Marketing Your Ministry May Presentation

  1. 1. Marketing Your Ministry Seminar “… on a Shoe String Budget ” Presented by Ministry Marketing Solutions, Inc.
  2. 2. Creating a Winning Marketing/Communications Strategy <ul><li>Strategy: The fundamental purpose of strategy is to integrate the activities of the organization around a distinctive position in the market , which delivers value to the market over a period of time. </li></ul>
  3. 3. Elements to Build Into Your Plan <ul><li>Management responsibility/authority and priority </li></ul><ul><li>Specific goals & objectives (measurable) </li></ul><ul><li>Planned & continuous programming – PR/Marketing consistency is key </li></ul><ul><li>Two-way channel of communications for evaluation of response. Is it working? </li></ul><ul><li>Identify policies, procedures and processes with your audience in mind </li></ul>
  4. 4. Questions to ask to build plan <ul><li>What is the vision God gave me? (core message) </li></ul><ul><li>How do I translate that message? (budget) </li></ul><ul><li>Who do I translate that message to? (core audience) </li></ul><ul><li>What is the primary objective? </li></ul><ul><li>Community awareness. Member education/information. General inspiration? </li></ul><ul><li>Motivate purchases. Generate web traffic/TV viewership. Increase church visitors? </li></ul><ul><li>Promote special events. Increase donations. Public Relations. Brand building? </li></ul>
  5. 5. Cost/Format/Frequency <ul><li>Depending on your message and core audience and your budget, you will decide on the communication vehicles to deliver your message. </li></ul><ul><li>Look at the options available in the MMS PR 115 Tips Booklet & on the “Shoe String” card </li></ul><ul><li>There are Tons of Options! </li></ul>
  6. 6. What the PR pros do… <ul><li>Create EPK s and direct the production/creation of collateral materials – brochures, websites, postcards, newsletters, email campaigns </li></ul><ul><li>Keep current lists of media contacts & VIPs </li></ul><ul><li>Create a calendar of stories/articles to pitch to media </li></ul><ul><li>Write press releases, PSAs, op/ed articles, etc. </li></ul><ul><li>Monitor the media for “tie-ins” and send response letters </li></ul><ul><li>Secure and coordinate media interviews </li></ul><ul><li>...But all according to the STRATEGY </li></ul>
  7. 7. Keys to a flawless implementation of strategy <ul><li>Have vision/mission statement for everyone on team – post up! </li></ul><ul><li>Create checklists for programs, handling of guests, interviews, press releases and all graphic materials (create templates) </li></ul><ul><li>Have quarterly updates on progress </li></ul>
  8. 8. Final Step <ul><li>Assess, retool and refine Strategy. Your marketing communications plan is a living document …not stone. </li></ul><ul><li>Get regular feedback and continue to add new technology to your plan to stay on the cutting edge! </li></ul><ul><li>Make marketing part of your ministry culture </li></ul><ul><li>Make Email list-building part of what you do. Building an elist takes time – but the rewards are worth it. </li></ul><ul><li>If you email me – I will email you the “EMAIL MARKETING POWER WORKBOOK” by Constant Contact free! [email_address] </li></ul>
  9. 9. Remember who you Represent! <ul><li>THANK YOU. GOD BLESS YOU! </li></ul>