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[Credentials];[Notch JSC]
- 2. Mission
To connect people, communities and
businesses through exceptional experiences
2 Copyright © 2009 Notch JSC
- 3. Our Structure
Notch brands specialize in web and mobile web
marketing, creative and digital products.
3 Copyright © 2009 Notch JSC
- 6. Nguyen Manh Quan
Chairman & Co-Founder
Quan has 14 years of international and
local experience in IT, Digital Marketing
and Web/Software/MVAS product
development. He has been an
entrepreneur and leader in some of the
most popular websites in Vietnam
including VietnamWorks, YoBanBe and
Zing.vn the #1 domestic domain in
Vietnam. Most recently Quan was the
Division leader at VinaGame/Zing for
Advertising sales and MVAS.
6 Copyright © 2009 Notch JSC
- 7. Dao Le Cong Duc, PMP
Managing Director & Co-Founder
Duc has over 13 years of
international experience in IT and
Web/Software Development.
Recently, Duc was the VP, Project
Delivery at FCGV and led a
business unit with more than 600
engineers working on projects
from clients like Microsoft, IBM,
NTT-Data, BakBone, MiTEK,
SkillSoft and Verint.
7 Copyright © 2009 Notch JSC
- 8. Le Xuan Binh
Business Development Director
Binh has worked in the
advertising, marketing and market
research industry for over 9 years.
He has lead campaigns and
launches for accounts such as
Heineken, Google, HSBC, Unilever
and Nokia.
Most recently, Binh worked for
BatesAsia 141. Binh has even
worked as an Investment banker
in the United States.
8 Copyright © 2009 Notch JSC
- 9. Ngo Minh Thuan
Design Director
Thuan is a local phenomenon
and talented designer and art
director for web + flash design,
print design and branding. Over
the past 7 years, Thuan has
created engaging pieces for Zing,
YoBanBe, Honda, Listerine,
CoolAir, Heineken, Sacombank
and countless movies & music
media.
9 Copyright © 2009 Notch JSC
- 10. Nguyen Quang Thai
Non-Executive Creative Advisor
Thai is a creative guru of design,
branding and marketing activation.
Thai has worked for JWT Vietnam,
Deutsch, Inc NYC, Liquidline and
currently leads up Spark. Thai has
even produced a feature movie
called “1735km”.
10 Copyright © 2009 Notch JSC
- 12. Notch Digital Marketing
A full-service digital marketing agency
that creates solutions leveraging deep
consumer understanding, creativity and
digital technologies to engage and build
loyalty with consumers towards brands.
12 Copyright © 2009 Notch JSC
- 13. What We Do
All are important –
But what is important is All
Consumer
Understanding
Digital
Creativity
Technology
Consumer
Engagement &
Loyalty
13 Copyright © 2009 Notch JSC
- 14. Digital Marketing Services
1. Campaign Strategy and Management
2. Search: SEO/SEM
3. Digital Direct Marketing
– Email (EDM) and SMS Marketing
– CRM solution
4. Social Media Marketing (SMM)
– Social Network & Content Marketing
– Blog & Forum Marketing
– Online/Digital PR
– Social Media Optimization (SMO)
5. Digital Media Planning & Booking
14 Copyright © 2009 Notch JSC
- 15. Creative Services
1. Web Design
– Design Concept Development
– User Experience & Usability
– Flash animation & scripting
– Rich Media, Banners & Asset
production
2. Creative Design
– Art Direction
– Digital Brand Identity
– Packaging & Point of Sale
– CD and DVD Sales/Marketing Kits
15 Copyright © 2009 Notch JSC
- 16. Digital Technology Services
1. Web Development
– Web & Mobile Web Presences
– Widgets and Applications
– CMS platforms
– Back-end integration
– Maintenance & Support
2. Flash Development
– Websites, Tools and Games
3. Development and Flash
Production Services
16 Copyright © 2009 Notch JSC
- 18. Notch eBusiness Solutions
We partner with you to develop an online business
that integrates a comprehensive online strategy
through conception, development, operation and
promotion. Outsource all our parts of your
eBusiness and we can help you to reach your goals.
18 Copyright © 2009 Notch JSC
- 19. eBusiness Solutions
1. Full-service Website Management
– Entertainment, community,
eCommerce websites, etc..
– Intranets and web applications
2. Web Technology Outsourcing
19 Copyright © 2009 Notch JSC
- 21. Notch Labs
Notch Labs is where we take all our expertise and
knowledge to research and develop engaging web
and mobile web products. It is an incubator for new
and exciting concepts to come to life.
21 Copyright © 2009 Notch JSC
- 23. Notch Mobile Marketing
Extend your ability to communicate in exciting new
ways. With the "always on, always with you" nature
of mobile devices, mobile marketing is quickly
becoming a 'must have' for companies and brands
seeking to interact with their audience
- wherever they are.
23 Copyright © 2009 Notch JSC
- 24. Mobile Marketing Services
1. Mobile Websites, Apps & Widgets
2. SMS Advertising and Marketing
3. Mobile Adverting
4. Mobile Content
5. Mobile SEO/SEM
24 Copyright © 2009 Notch JSC
- 26. Honda – Repositioning Campaign
• Back ground:
– Honda has not been perceived as a young and youthful brand
even though its awareness is more than 90% on the market.
Major users are in the mid 20 age group and above. The mission
is to bring Honda closer to teenagers to promote Honda’s new
strategic “repositioning” approach.
• Challenge:
– Technicality issues to handle from Honda.com.vn
– Attract the young group to take on Honda campaign.
– Approaching the right target audience.
• Solution:
– Strategically aiming for Music and Dance as well as “favorite
judges” that are considered as the optimal “hook point” amongst
youth nowadays.
– Optimizing banner ads
– Tactical PR and SMM
– Calling for “WHO I AM” based on research findings
– Effective prizes that mostly attract users to join.
– Targeting the websites and channels of communication that have
more than 50% of target group interaction.
– Calling for action to be “STAR” in Honda TVC.
– Solving technical issues for pure streaming.
• Result:
– There were more than 200 submitted videos
– There were more than 100,000 visits
– 5000 sign-up members
– CPC = 9 cents (media)
26 Copyright © 2009 Notch JSC
- 27. Coolair – Awareness Campaign
• Back ground:
– Cool Air wants to established it’s online presence and build the
brand pillars based on career and youth entertainment… to
Vietnamese teen and youth with regard to career.
• Challenge:
– There are many sites talking about career and entertainment.
– Differentiating the Cool Air site with others.
– Ideas that can prolong the site existence and build traction.
– Cool Air has no previous digital experience and seriously lacks of
resources.
• Solution:
– Establish a “re-usable” and “scalable” strategic platform that fits
in education and youth’s interest.
– Building a long-term “continuity” campaign strategies to attract
different age groups.
– Approaching from angles of “better tomorrow – with better
education” top of mind.
– Hence, build an interactive online contest called Dream Campus
and also provide online resources (personality test, articles,
news, community, IQ test, etc.) to help students find out more
about themselves and potentially win full university scholarship
at their dream university and potentially find their dream job.
– Create a buzz among teen communities using viral tactics
combined with online banners and offline events.
• Result:
– Attracted over 250K visits with over 1M page views after 3
months.
– Site has over 13000 active registered members with average TOS
being 4 minutes.
– CPC = 11 cents (media)
27 Copyright © 2009 Notch JSC
- 28. Listerine – Educational Campaign
• Back ground:
– Current consumers believe that brushing is enough to be clean. However,
brushing is only clean 25% of total mouth.
– Listerine to promote an educational campaign to advise consumers ,SEC ABC+,
rinsing with Listerine in their daily oral regimen for a total 99.9% mouth clean
and to collect a database of consumers for future marketing purpose.
• Challenge:
– Vietnamese consumers do not get used to rinse with Listerine or other liquid
mouth wash products.
• Solution:
– The strategy is to research and find targeted consumers’ behaviors to integrate
the connection points with these consumers through a fun loving yet
educational digital marketing program where consumers will find interesting
“hidden facts” from a hero who is named “GURU”, a man who speaks of
wisdom of knowledge, to promote the truth behind the “total 99.9% mouth
clean by rinsing with Listerine message.
– Users hence can learn and dispatch messages to friends and family or they can
be a GURU themselves if a validated message is submitted by users to create a
friendly and fun interactive programs.
– The campaign is executed at 360 degrees marketing levels including activation,
PR, Media, web banner, Email and community seeding to draw consumers to
micro-site.
• Result:
– The campaign is recently launched and drew in more than 150,000 visits in a
period of 2 months. The site attracted in average 5,000 visit/day in the first
month.
– CPC = 18 cents (media)
28 Copyright © 2009 Notch JSC
- 29. GEOX – Digital Activation
• Back ground:
– A new European shoe brand GEOX entered
Vietnam market with low brand awareness.
• Challenge:
– To promote the brands to its target audiences
who is in AB+ class who has no idea of GEOX and
benefit of the products.
– To introduce the reality that the pair of shoes
from GEOX can do to help users.
• Solution:
– The strategy is to promote the TVC that speaks up
the “breathable shoes” that give you the
confident of not having a wet and smelly foot.
The TVC must be fun-loving and speaking of
reality to bring the consumers closer to the brand.
– The communication strategy is to execute through
four key channels including banner ads,
community seeding, email marketing and TVC
trailer in theaters.
• Result:
– Delivering more than 52,000 unique visitors to
GEOX website, 60,000 viewing of the trailers and
TVC, and more than 900 sign-ups in 4 weeks.
– CPC = 20 cents (media)
29 Copyright © 2009 Notch JSC
- 32. Honda – Honda motorcycle
www.honda.com.vn/beunik
32 Copyright © 2009 Notch JSC
- 37. Nha Be Corporation – Fashion
www.nbc.com.vn
www.mattana.com.vn
37 Copyright © 2009 Notch JSC
- 38. CSC – IT Consulting (international)
www.csc.com/cloud
38 Copyright © 2009 Notch JSC
- 39. Clinique St. Charles – Dental (international)
www.cliniquestcharles.com
39 Copyright © 2009 Notch JSC
- 40. Sothebys Vietnam – Real estate
www.sothebysrealty.com.vn
40 Copyright © 2009 Notch JSC
- 53. Contact Information
Notch JSC
115 Nguyen Phi Khanh
Tan Dinh Ward, District 1
Ho Chi Minh City, Vietnam
T: (84 8) 6291 1239 F: (84 8) 6291 1240
info@notch.vn
www.notch.vn
Mr. Dao Le Cong Duc Mr. Le Xuan Binh
Managing Director Business Development Director
090 376 1450 090 969 3637
duc@notch.vn binh@notch.vn
53 Copyright © 2009 Notch JSC
