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Kmmp Media Group Overview July 2010


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KMMP Media Group, leaders in Connecting Our Clients to the Conversation. We are an innovative media sales, branded entertainment and marketing consulting firm with media assets that exceed over 120 million unique visitors a month.

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Kmmp Media Group Overview July 2010

  1. 1. New York Los Angeles Chicago Detroit Dallas Washington, DC Think Ahead Media Sales Marketing Consulting Web Development
  2. 2. Agenda <ul><li>Who We Are </li></ul><ul><li>The KMMP POV & USP </li></ul><ul><li>A “New Metric“– Engaged Impressions </li></ul><ul><li>Our Clients, Products and Services </li></ul><ul><li>Our Team </li></ul>
  3. 3. The KMMP Media Group <ul><li>A Strategic Digital Media Sales, Marketing Consulting, Web Development and Design Resource </li></ul><ul><li>We represent leading innovative digital media companies in key verticals with a combined reach of over 120 million unique visitors a month and growing including the largest green ad network and third largest African American audience on the internet </li></ul><ul><li>A team of senior media executives with more than 100 years of combined experience in brand management, advertising, media sales, digital media entrepreneurship, website design and consumer research and brand consulting </li></ul><ul><li>Experts in a variety of industries including: Healthcare, Sustainability, Government, Multicultural Marketing, Web Development and Design, Entertainment, Retail, Automotive and Telecommunications </li></ul><ul><li>We deliver highly engaging creative digital and entertainment solutions that produce measureable results for our clients </li></ul><ul><li>We make your work smarter and simpler </li></ul><ul><li>New York State Certified Minority Business Enterprise </li></ul>
  4. 4. The KMMP POV – The Difference between Good and Great? The Ability to Think Ahead. <ul><li>Think Ahead </li></ul>“ I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
  5. 5. The KMMP USP Our Unique Selling Proposition We are experts in connecting your company to the Conversation   We strategically position our clients to Own the Moment of Engagement , the consumer mindset between awareness and usage, the time when conversations are taking place, ideas are being shared and decisions are being made.
  6. 6. The “New Metric” – Engaged Impressions
  7. 7. The “New Metric” – Engaged Impressions – TRP’s on Steroids
  8. 8. The Opportunity Ahead – Own the Moment of Engagement!
  9. 9. Our Key Verticals
  10. 10. Our Capabilities
  11. 11. Branded Entertainment Solutions <ul><li>Norstar is an integrated media, marketing services, programming, content & event production group; technology & promotional assets in the US, Europe & Asia. </li></ul><ul><li>Norstar's mission is to deliver unique Online, Motion Picture, Broadcast Media & Technology Solutions to our clients including Relativity Media, TidalTV, SustainLane Media, USO Networks and others. </li></ul><ul><li>Combining the right media, content & applications to capture truly targeted impressions through integrated media creativity, cutting edge technology, entertainment & a strategic partnering approach that is devoted to enhancing our clients marketing ROI. </li></ul><ul><li>Norstar has a strategic sales partnership agreement with KMMP. </li></ul>
  12. 12. Branded Entertainment Solutions <ul><li>RELATIVITY/ROGUE TOTAL ACCESS – HOLLYWOOD MEDIA Introducing a new paradigm that gives marketers a combination of access and control to make integration with Hollywood simple, strategic & turn-key. </li></ul><ul><li>RELATIVITY/ROGUE is a “next-generation media & entertainment company” engaged in studio film financing, single picture film & television production, music, digital media & other media initiatives. As the leading studio film co-financing company in Hollywood today, and through subsidiaries Relativity Films and Rogue Pictures, Relativity Media negotiates Brand Integration into every contract, giving brand advertisers unprecedented opportunities in entertainment. Integration opportunities are truly 360˚with access to RelativityReal syndicated television and radio series, online & mobile IAMROGUE social network, music programming, celebrity & athlete representation. Products can be written into scripts, dressed into production, and promoted across multiple channels. Brands can run contests offering winners one of a kind experiences; like walk-on roles, red carpet access, premiere tickets, screenings, celebrity meet & greets, Hard Rock Hotel stays and more. </li></ul><ul><li>TOTALLY INTEGRATED PACKAGES CAN INCLUDE: Access to talent, key art, branded & custom Web & mobile content, Film/TV/Radio product integration and ubiquitous distribution online, in theatrical trailers, DVD inserts, merchandising, unique experiences and celebrity endorsements. </li></ul>
  13. 13. Digital Video Products - 100M Unique Visitors <ul><li>TidalTV – An Online Video Ad Network that Reaches the Right Audience, in the Right Environments, at the Right Price….Guaranteed. </li></ul><ul><ul><li>100 million Unique Visitors a Month </li></ul></ul><ul><ul><li>Aggregated Audience Across High Quality Branded Sites </li></ul></ul><ul><ul><li>Zero Waste Demo Targeting Online Video Economic Model </li></ul></ul><ul><ul><li>“ Power of One” – One Vendor, One Technology Solution </li></ul></ul><ul><ul><li>Multiple Ads for Multiple Audiences </li></ul></ul><ul><ul><li>Guaranteed Pricing Against Demo with TV-Like CPM’s </li></ul></ul><ul><ul><li> </li></ul></ul>*Represented in partnership with Norstar Media Networks
  14. 14. On Line Video Product <ul><li>USO Networks </li></ul><ul><ul><li>Online Video and Social Media Distribution </li></ul></ul><ul><ul><li>Generate Optimal Natural Search Rankings for your company videos </li></ul></ul><ul><ul><li>Place your products or services in front of in-market consumers while they are searching for information </li></ul></ul><ul><ul><li>Video Seeding Search and Social Media </li></ul></ul><ul><ul><li>Keyword Maximization/Optimization </li></ul></ul><ul><ul><li>Performance Structure – CPA </li></ul></ul><ul><ul><li>Reputation Management </li></ul></ul><ul><ul><li> </li></ul></ul>*Represented in partnership with Norstar Media Networks
  15. 15. Social Media Products – 4M Unique Visitors <ul><li>BlogTalkRadio – The World’s First Social Radio Network </li></ul><ul><ul><li>Allows Anyone, Anywhere to Host an Internet Radio Show </li></ul></ul><ul><ul><li>500,000 shows archived to date </li></ul></ul><ul><ul><li>12,000 original shows produced every day </li></ul></ul><ul><ul><li>4.1 million unique monthly visitors in Jan 2010 a 100% increase from June 2009 </li></ul></ul><ul><ul><li>3 rd largest African American audience on the internet after and </li></ul></ul><ul><ul><li>Seamless integration with Facebook, Twitter , iTunes and Ning </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Cinch - A “Real‐Time” Unique Online Engagement Platform that </li></ul><ul><li>Enables Your Company to Build Communities of Brand Fanatics </li></ul><ul><ul><li>Users create Cinches (audio, text, and/or photos) with a phone, computer and/or a custom iPhone app </li></ul></ul><ul><ul><li>Users publish Cinches to your community website and can automatically share them to Facebook, Twitter and across the social web </li></ul></ul><ul><ul><li>Users can interact and engage on your community website by commenting, voting and “following” </li></ul></ul><ul><ul><li> </li></ul></ul>
  16. 16. Sustainability Products – 34M Unique Visitors <ul><li>SustainLane Media Network – The Leading Vertical Media Company Focused on Sustainability </li></ul><ul><ul><li>100 original content partners </li></ul></ul><ul><ul><li>400 million page views per month </li></ul></ul><ul><ul><li>Retargeting, above the fold ad placements </li></ul></ul><ul><ul><li>Geo-targeting </li></ul></ul><ul><ul><li>Fully transparent </li></ul></ul><ul><ul><li>Powerful optimization technology </li></ul></ul><ul><ul><li>Video opportunities: pre/post roll and ad overlay </li></ul></ul><ul><ul><li>Premium channels include: Health and Beauty, Natural Food/Beverage, Home & Garden, Outdoor & Environment, Green Portals, Hybrid Cars, Socially Responsible Investing, Cause & Awareness, Pets and Celebrities & the Environment </li></ul></ul><ul><ul><li>Audience Demos: 58% ages 25-54, 55% earn over $60k and 75% have bachelor or higher degree </li></ul></ul><ul><ul><li>Audience Behaviors: Early adopters, influencers and community leaders with a strong focus on healthy families and Do – It – Yourself. Willing to pay a premium for products from companies that share their values </li></ul></ul><ul><ul><li> </li></ul></ul>*Represented in partnership with Norstar Media Networks
  17. 17. Branded Entertainment Solutions <ul><li>Brand Blaze is a Beverly Hills based cutting edge creative shop specializing in custom branded digital animation designed to truly engage consumers during their online experiences </li></ul><ul><ul><li>Custom branded short and long form webisodes </li></ul></ul><ul><ul><li>Custom branded casual game development (Advergames) </li></ul></ul><ul><ul><li>Micro site development </li></ul></ul><ul><ul><li>Extensive Content Library </li></ul></ul><ul><ul><li>Rich Media </li></ul></ul><ul><ul><li>Social Network App Development </li></ul></ul><ul><ul><li>Mobile games and apps </li></ul></ul><ul><ul><li> </li></ul></ul>
  18. 18. Website Design and Development <ul><li>Consultants & Project Managers </li></ul><ul><li>Kreeer consultants and project managers have a minimum of 15 years hands-on technology development and project management experience in complex enterprise applications, custom development, web application and e-commerce practices. Kreeer consultants have delivered working solutions on-time and on-budget for some of the most respected brands in the world. </li></ul><ul><li>Designers </li></ul><ul><li>Kreeer designers translate concept into tangible web sites. Kreeer designers have created hundreds of sites and flash/multimedia presentations that support and extend our clients’ brands. </li></ul><ul><li>Developers </li></ul><ul><li>Kreeer developers leverage Web, database, mobile, and ecommerce technologies to build solutions that meet our clients’ expectations. Kreeer developers build applications in LAMP, PHP, ASP.NET database development, Flash, XHTML, CSS, and multi-media. </li></ul><ul><li>Search Marketing and Social Media </li></ul><ul><li>Kreeer Search Marketing and Social Media specialists create strategies for search marketing optimization, social media, mobile, email campaigns, display advertising. We incorporate modeling and analytics that provide our clients with tools and data to manage campaigns in a highly granular fashion. Our user-centric approach gives our clients the platform to have meaningful dialogue with their customers, propagate their brand and create communities with their target audiences. </li></ul><ul><li> </li></ul>
  19. 19. Our Partners <ul><li>Kevin Miller, President - Kevin has held numerous senior leadership positions in the advertising, marketing and media industries with some of the world's leading global corporations, including PepsiCo, Leo Burnett and The Walt Disney Company. Most recently he was the Chief Internet Officer for Citadel Media in New York responsible for all digital sales, content and strategic partnerships. &quot;KMMP gives me an opportunity to not only participate in the communications revolution, but to help shape it.&quot; You can contact Kevin directly at [email_address] </li></ul><ul><li>Keith Cunningham, Partner - Keith has been an energetic media sales and marketing professional for over 20 years.  His entire sales career has been focused on the automotive business in Detroit selling marketing solutions representing some of the most recognized media brands today.  These brands include National Geographic Traveler, Conde Nast Traveler and Popular Science.  Keith prides himself on creating and developing integrated solutions for his clients.  Representing KMMP will allow Keith to provide strategic marketing solutions to Detroit automotive companies and beyond. You can contact Keith at [email_address] </li></ul><ul><li>Nan Gerard, Partner - For nearly 30 years Nan has been a dynamo in the Detroit advertising community.  She spent the first half of her career on the agency side of the business before moving to print sales in 1994 and then to digital in 1999.  Nan prides herself on her ability to identify critical marketing challenges and creating customized brand solutions for their success.  She has a proven track record working with key brands including GM, Ford, Chrysler, U.S. Navy, Kaiser Permanente and BF Goodrich.  Nan lives and breathes Detroit.  You can reach Nan directly at [email_address] </li></ul>
  20. 20. Our Partners <ul><li>Karen Tobin , Partner - Karen is one of the leading entertainment media sales executives in America with 20 years of national and local TV, radio, Internet, mobile and consumer sales and marketing experience. She excels at digital media marketing and optimization such as CPC, CPM, CPA, SEO, SEM models, remarketing, behavioral targeting and the use of audience insight technology. You can contact Karen directly at [email_address] </li></ul><ul><li>Lauren Romero, Partner - A veteran brand marketer, Lauren has provided strategic marketing guidance for employers and clients including The Minute Maid Company (Coca-Cola), Masterfoods (Mars, Inc.), Whole Foods Market, Nestle, Lowe's, Blue Cross Blue Shield of Florida, McDonald's, State Farm and AT&T. Her agency experience includes both multinational agency Publicis and sponsorship and promotions boutique The Marketing Arm. Lauren is a native bilingual in English and Spanish and a scholar of the U. S. Hispanic and youth markets currently at the cusp of the digital revolution. You can contact her directly at [email_address] </li></ul><ul><li>Tami Honesty, Partner - Tami is an accomplished media marketing professional with 16 years experience which includes The Walt Disney Company’s ABC Radio Networks, Warner Bros. Television and two positions at Clear Channel Communications. While working at Clear Channel, Tami served as Sales Manager for WGCI and WVAZ; America’s leading urban radio stations and most recently as Director for Katz Media Group.  She has packaged and sold over 95% of all U.S. radio properties and their Internet branded assets including online VOD, streaming, gaming, blogs, widgets and web-based stations. Tami has partnered with the world’s largest advertisers and their agency partners including Wal-Mart, McDonald’s, Ford and L’Oreal USA. You can contact her at [email_address] </li></ul>
  21. 21. Our Partners <ul><li>Tracy Self, Partner - brings nearly 20 years of Government Relations and Public Affairs experience in the nation’s capital. Tracy’s professional background encompasses government service at the federal, state and local levels, as well as private sector experience with significant expertise in health care policy and advocacy. Tracy was Deputy Assistant Secretary for Public Affairs at the U.S. Department of Health and Human Services (HHS) under Secretary Tommy Thompson. She served as the Secretary’s advisor on public affairs policies and programs and provided centralized leadership and guidance for public affairs activities. Tracy managed public health education campaigns, branding and outreach, and was instrumental in leading the department’s anti-obesity and disease prevention efforts. You can contact her at [email_address] </li></ul><ul><li>Fred Raimondo, Partner - Fred’s career stands at the intersection of media, technology and advanced applications. Having held Senior Management positions in operations, sales and marketing, for privately owned and publicly traded global corporations Fred brings a unique vision to KKMP. He has developed customer facing technology solutions, managed SEO and pay per click media campaigns. Has developed sustainability programs and technology solutions including The Verdant 360, an internet-based sustainability auditing to measure management vision, internal awareness and market perception. Fred is a frequent moderator and speaker on workflow, technology and sustainability issues at industry events and conferences including; The Spectrum Conference, IDEAlliance’s Sustainability and The Print Media Supply Chain, The Seybold Conferences, PRIMEX, Henry Stewart Digital Asset Management Conference, Adobe's Momentum in Print. His blog, The Verdant 360 Blog covers sustainability issues. Fred is the chair of the IDEAllaince’s Technology and Trends Committee as well as a member of the HIA’s Green Industries Committee and The Green Industries Steering Committee. </li></ul>
  22. 22. Contact Information <ul><li>We value the opportunity to have a conversation with you about how we can help grow your business! </li></ul><ul><li>Kevin Miller </li></ul><ul><li>President </li></ul><ul><li>KMMP Media Group, LLC </li></ul><ul><li>Work: (800) 914 -6261 </li></ul><ul><li>Mobile: (609) 712 -4681 </li></ul><ul><li>[email_address] </li></ul>