Mlabsa presentation - Terence Eden

1,645 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,645
On SlideShare
0
From Embeds
0
Number of Embeds
71
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mlabsa presentation - Terence Eden

  1. 1. The World’s Largest Independent Mobile Ad Network MobileMonday 1 @InMobiDeveloper
  2. 2. About Me!● @InMobiDeveloper● Blogs at ● http://shkspr.mobi/blog (personal) ● http://www.inmobi.com/inmobiblog/ (work)● Developer Relations at InMobi● Please tweet #mlabsa 2 @InMobiDeveloper
  3. 3. Global Monetisation 3 @InMobiDeveloper
  4. 4. Lets Cut To The Chase... 4 @InMobiDeveloper
  5. 5. This is what we do... AKA “Obligatory Angry Birds Slide” 5 @InMobiDeveloper
  6. 6. We Are a Global Mobile Ad Network London New York San Francisco Tokyo Bangalore Singapore Nairobi Johannesburg Sydney• 40 Billion impressions / month • 10,000+ Advertisers & Publishers• 9 Offices • 250 Employees• Live in 125 countries • 315 Million Consumers Reached 6 @InMobiDeveloper
  7. 7. Smartphone Examples 7 @InMobiDeveloper
  8. 8. iPad Examples 8 @InMobiDeveloper
  9. 9. Mobile Web – banner and text 9 @InMobiDeveloper
  10. 10. Some Technical Information Scale 40 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe) Speed 15,000 Ads Per Second / 20 MS Server Response Time Analytics Understand What’s Going On With Reporting International Manage Campaigns in Multiple Regions Innovation Rich Media / Video / HTML 5 10 @InMobiDeveloper
  11. 11. What Does This Mean For You?● Mobiles are a world wide phenomenon● InMobi can serve adverts everywhere● Your services should have world-wide appeal● Dont restrict yourself to just your local market● Develop Local – Earn Global 11 @InMobiDeveloper
  12. 12. Number Crunching● These are all from real developers● Anonymised for commercial sensitivity● Numbers have been rounded● Representative Samples ● (i.e. Ive pulled the ones which make the best examples) 12 @InMobiDeveloper
  13. 13. A Social Network Website (Daily) Country Ad Requests Ads Served Clicks Revenue (USD) UK 565,000 200,000 1,050 $190.00 South Africa 41,000 37,000 250 $25.00 Indonesia 194,000 127,000 300 $15.00 Saudi Arabia 40,000 12,000 150 $10.00 Germany 29,000 18,000 50 $10.00 USA 487,000 32,000 150 $5.00 Singapore 35,000 34,000 100 $5.00 Australia 20,000 6,000 50 $5.00 India 31,000 30,000 100 $5.00 France 10,000 7,000 50 $5.00 13Representative sample @InMobiDeveloper
  14. 14. A Popular South African Game (Monthly) Country Ad Requests Ads Served Clicks Revenue (USD) South Africa 6,300,000 5,900,000 39,000 $5,500 India 29,200,000 12,400,000 60,000 $800 Malaysia 900,000 800,000 6,000 $600 Indonesia 5,700,000 3,600,000 21,000 $600 Thailand 400,000 300,000 2,000 $300 Vietnam 2,400,000 1,700,000 24,000 $200 Australia 400,000 300,000 1,000 $200 Kenya 1,100,000 1,000,000 5,000 $100 New Zealand 700,000 400,000 2,000 $100 USA 2,200,000 1,600,000 7,000 $100 Sri Lanka 1,700,000 400,000 4,000 $100 Nigeria 1,700,000 1,100,000 8,000 $100 United Kingdom 1,100,000 400,000 1,000 $100 Ghana 3,100,000 500,000 3,000 $100 14Representative sample @InMobiDeveloper
  15. 15. The World Is A Big Place● Theres a bunch of users youre probably not targeting● I18N is hard – and expensive – but its worth it● The world wants your apps and your games● Promote your work – build a customer base 15 @InMobiDeveloper
  16. 16. Research Services www.inmobi.com/researchlatest consumer insights & global view of mobile usage• Monthly Network Research Report• Third Party Research Capabilities • Global Consumer Perspective on Mobile Advertising • Global Consumer Perspective on Mobile Shopping and Commerce • Youth Advocacy in the Age of Mobile• Market Independence 16 @InMobiDeveloper
  17. 17. Thanks Terence Eden +44 7717 512 9693 Terence.Eden@inmobi.com @InMobiDeveloper 17 @InMobiDeveloper

×