2.0 Ad Network
where brand and web 2.0 intertwine

             30.11.2009
Smowtion Media
     Born to monetize the blog inventory of Latin America,
     Swowtion Media is an 2.0 Ad Network, with b...
it starts here
                            keegy.com
                   Born in 2007 as the #1
           news aggregation...
LATAM actual scene
         “... Of the connected universe of Latin Americans,
                           40% are between ...
how we we?
who are do it
     Audience                        Smowtion                             Advertisers




       ...
how we do it
                                                                               Ad Agencies
                  ...
market penetration


                We reach 80%
      of internet users of Latin America
                Source: http://...
our inventory Provided by Keegy.com,
                      keeps growing!




    + 10,000
                               ...
core competency         what makes us different?




     Through APIs we are able to expand our
    inventory and to lear...
segmentation
 ‣   Targeting by Channel: Thirty four vertical channels segmented by language, age and gender.
         • Te...
business model
                 Branding                  Performance


                     CPC                    CPC dC...
our product
       The Dashboard


                                      We developed a tool where publishers and
        ...
some of our clients




       Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
management team
Andrés Alterini             Marcelo García C.            Mariano Elizari             Santiago Pinto E.    ...
our offices
    Mexico   USA




                   Buenos Aires




                                    BsAs +54 (11) 5032...
smowtionmedia
      advertisers@smowtion.com
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Smowtion media

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Smowtion media

  1. 1. 2.0 Ad Network where brand and web 2.0 intertwine 30.11.2009
  2. 2. Smowtion Media Born to monetize the blog inventory of Latin America, Swowtion Media is an 2.0 Ad Network, with bases in Argentina, that focuses on technology. Our network can offer more than 1.5 billion monthly impressions through our network of 30,000 Long Tail sites - provided by Keegy.com - and an infinity through our affiliates’ inventory. Smowtion is your perfect option to reach your audience!
  3. 3. it starts here keegy.com Born in 2007 as the #1 news aggregation website of Latin America The highly segmented channels of Keegy.com allows advertisers to reach more than 100K monthly unique visitors from around the world. In a time when consumers are connected 24/7 to the internet, and when TV is almost being subbed by the Web, Smowtion Media offers advertisers it’s vast knowledge and proven experience on BLOGS: a place where users spend a great deal of their leisure time. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  4. 4. LATAM actual scene “... Of the connected universe of Latin Americans, 40% are between ages 18 - 29. ” “...77% of users browse the web to communicate with others; 63% does it to access content and 28% to download content.” “... By 2013 the Latin American online advertising market will reach US$2.6B... representing 9% of worldwide online advertising expenditure ... and 200M of connected users. ” “...Internet purchases will increase significantly in Brazil, Mexico, Chile & Argentina.” Source: http://www.hoytecnologia.com/noticias/ mercado-publicidad-online-America/88642 Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  5. 5. how we we? who are do it Audience Smowtion Advertisers Having the knowledge of how to better reach the audience, we can offer our advertisers our experience by showing them the clusters that better respond to the objectives of the campaign. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  6. 6. how we do it Ad Agencies Media Brokers Smowtion Other AdNetworks Vertical Sites & Advertisers Social Networks Having the knowledge of how to better reach the audience, we can offer our advertisers our experience by showing them the clusters that better respond to the objectives of the campaign. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  7. 7. market penetration We reach 80% of internet users of Latin America Source: http://www.quantcast.com/p-70x45KyHA6cIs Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  8. 8. our inventory Provided by Keegy.com, keeps growing! + 10,000 Y 20% generation monthly long tail sites born between 1980-2000 growth Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  9. 9. core competency what makes us different? Through APIs we are able to expand our inventory and to learn audience behavior. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  10. 10. segmentation ‣ Targeting by Channel: Thirty four vertical channels segmented by language, age and gender. • Teens • Sports • Men • Politics • Adults • Domains • International • Reference • Cars • Economy • Games • Restaurants • Real Estate • Entertainment • Women • Gossip • Career • Fitness • Music • Health • Science • Photography • Business & Finance • Technology • Dating • Hobbies • Kids • Social Networking • Shopping • Home • P2P • Travel & Leisure ‣ Targeting by Criteria: Geography, browser, navigation speed, formats, etc. ‣ Behavioral Targeting: Navigation patterns, URL Targeting, etc. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  11. 11. business model Branding Performance CPC CPC dCPC CPM CPM CPA CPC: Cost Per Click dCPC: Dynamic Cost Per Click CPM: Cost Per Mille CPA: Cost Per Action Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  12. 12. our product The Dashboard We developed a tool where publishers and advertisers can monitor their campaigns - as a balance scorecard - and use it as complement of Google Ad Sense. Our DASHBOARD is: • A payment follow up, support & real time monitoring tool for publishers. • A self management instrument for advertisers. Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  13. 13. some of our clients Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  14. 14. management team Andrés Alterini Marcelo García C. Mariano Elizari Santiago Pinto E. Gonzalo Aranda CEO VP Sales COO VP Corporate Development CFO  One of the most Renowned professional Former IT Manager of Founder and former CEO Former CFO of recognized businessmen in the online advertising Infobae.com and of of Bumeran.com. Named Bumeran.com. He leaded in the Latin American business of Latin Banco Privado (Creator of one of the top five a 7 countries operation online world, performing America. Former Brand the home banking Internet executives in introducing accounting directive functions in Manager of the classified platform). Responsible of Argentina, by CACE and auditing practices Marketing and section - print and online strategy implementation (Argentina E-Commerce according to USGAPP Advertising Sales areas - of the Infobae Group, at Smowtion. Chamber). Active speaker and managed the over the past ten years. Regional Director of in subjects such as financial requirements Former Strategy Manager Accounts of InZearch and Internet, and in the last M&A and DD at Infobae.com. He is the Commercial and Planning Entrepreneurship. Active processes. Before visionary and the Director for Latam at .Fox business angel. Bumeran, he had been strategic director of Networks. Regional Controller of Smowtion. Avon Cosmetics with responsibilities over six countries.    Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
  15. 15. our offices Mexico USA Buenos Aires BsAs +54 (11) 5032.7246 Mexico +52 (55) 1168.9967 USA +1 (786) 522.7881
  16. 16. smowtionmedia advertisers@smowtion.com

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