Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
•AGENDA General Information • Mission- Attitude – Key values • Services – Outdoor Advertising – Event & Activation – POSM – Brand strategy planning – Public relation – Film production • Human resource • Clients
GENERAL INFORMATIONStarted in 2005 by a team of experienced talents from differentadvertising agencies.After four years of proven success, Blue Sky JSC was established in 2009.Our strength includes: • Acting locally with international service standards • Professional staff supply services throughout the country • Excellent support through long term relationship with a full range of suppliers and contractors
MISSION ATTITUDE &Mission Be your professional provider of outdoor, brand strategy, direct marketing services in VietnamAttitude small budget – big idea – optimal solution“We welcome clients with huge campaign and big budget. However, outdoor, brand strategy andmarketing is not the playground of the rich only. Small budget can get the expected success iffollowing the right ways.”
KEY VALUESOn-time delivery,creativeness, profession,effectiveness are each staff„s key values which arealways appreciated by ourclients. These values alsobring us huge projects.
OUR SERVICES Outdoor Advertising POSM Digital Marketing Event & Activation Film Production Brand Strategy Planning
PLANNING PROCESS Market Research Target Analysis Client‟s Brief Competitive Analysis Customer Behavior IntegratedCommunication Category Analysis Customer Insights StrategyBrand Positioning Target Customer Information Management
OUTDOOR ADVERTISING Nation-wide and Southern provinces billboard system Billboard Signboard & Light Box Banderole & Poster Public Transportation
OUTDOOR ADVERTISING Distribution by region HCMC Western Eastern Central VN 20% 20% 30% 30% Annual Sales: 1,000,000 USD
PR strategy planning PUBLIC Crisis management LobbyRELATION Execellent relationship with reporters and editors in various field.
ADVERTISING FILM PRODUCTION Local & foreign film Closed-loop film production system Hi-tech camera & professional team Intro Film Advertising Film Product & Service Introducing FilmBeside, we also supply other services: actor & actress, model casting…
DIGITAL MARKETING Web & Mobile Development Online Advertising & Media Booking Social Media Marketing Online PR & SEM Email Marketing & Mobile Marketing
HUMAN RESOURCE KEY PERSONSNguyen Xuan Phu O&M Vietnam Advertising Company – Account Manager15 years of experience inMarketing & brand strategy GoldSun – Account Manager & Managing Director Marcom’s Lecturer & key positions of other firmsExperience of working on brand strategy of top brands such as: Kodak, Nestle, Milo,IBM, Vedan, Pond’s, Hazeline, Lavie, Uni-President. . .
HUMAN RESOURCE KEY PERSONSTran Thanh Khiet Yellow Pages – Sales ManagerOver 15 years of working Nhan Tri Advertising Film Prodution & Design Company –on advertising activities Project Directorsuch as: outdoor Stalie Media Group Company – Account Directoradvertising, event & being Nguyen Tran Advertising Company – Sales Directorin charge of productiondept. & management dept Khanh Hung Advertising & Thien Song Tam Advertising Company – General Director B.O.P Advertising Film Production Company – Managing DirectorExecuted projects’s Clients: Dutch Lady, Cocacola, Nestle, Kao, Mercedes-Benz, Isuzu,Kodak, Canon, Mekong Auto, Vinaphone, Vinamilk, Intel, HP, AIA, Mobiphone, Unilever. . .
HUMAN RESOURCE KEY PERSONSPham Hong Lan PriceWaterHouseCoppers – Marketing Director (Indochina Region)Over 12 years of living inadvertising & marketing Walter Thompson – BTL ManagerfieldExecuted projects’s Clients: Sunsilk, hazeline, Knorr, Lipton, Listerine, Ford, Shell,Whisky Johnie Walker, jack Daniels, Chocopie, konica, marborro, Unilever, BAT, FVHospital, Smirnoff, Remy Martell… Paul Dang Sales Manager – Dat Viet Advertising CompanyOver 10 years experience Outdoor Manager - Mindshare Advertisingin outdoor advertising Company
HUMAN RESOURCE KEY PERSONS Criz Corpuz Phillipine Creative Response Company - Art Director Over 12 years of Lowe Vietnam – Art Director working in foreign advertising companies in Chusenko Vietnam – Creative Director Vietnam, I experienced ADK Vietnam – Creative Director Vietnamese life, culture and tradition An GiámCommunications –công ty truyền thông An Đức Duc đốc sáng tạo của Creative DirectorExecuted projects’s Clients: Unilever Vietnam, Vinamilk, Rohto Vietnam, Ajinomoto, Meiji,Toto, Suzuki, Hitachi, Mitsubishi, Panasonic, Sony, Philips, Nha Vui, SPT, INAX, Toshiba,VinaCapital, Saigon Bank, Philippine Long Distance, Fil-Estate, Petron Tabacalera Cigar, Bank ofCommerce, SuperFerry Manila Pavilion Hotel, Evercrest Resort.