CREDENTIALS   2012
•AGENDA             General Information         •   Mission- Attitude – Key values         •   Services              –   O...
GENERAL INFORMATIONStarted in 2005 by a team of experienced talents from differentadvertising agencies.After four years of...
MISSION ATTITUDE   &Mission         Be your professional provider of outdoor, brand strategy, direct                      ...
KEY          VALUESOn-time             delivery,creativeness,    profession,effectiveness are each staff„s key values whic...
OUR SERVICES   Outdoor Advertising         POSM    Digital Marketing   Event & Activation     Film Production Brand Strate...
PLANNING PROCESS                        Market Research          Target Analysis  Client‟s Brief                       Com...
OUTDOOR ADVERTISING    Nation-wide and Southern provinces                      billboard system                           ...
OUTDOOR ADVERTISING                Distribution by region         HCMC   Western     Eastern      Central VN          20% ...
BILLBOARD
BILLBOARD
BILLBOARD
BILLBOARD-MARKET CHANNEL
BILLBOARD-MARKET CHANNEL
BILLBOARD-MARKET CHANNEL
Internal & outdoor event             New product launching event    EVENT         &ACTIVATION             Seminars / meeti...
POSMHi-tech light box (indoor & outdoor)Standees & BannersMock-upGift
Time: May 2010Venue: Kumho Asiana Plaza | Client: BMW Vietnam
Time: 2010 & 2011Venue: Nationwide | Client: Saigon Beer
BRAND   Corporate Indentity Profile design           Brand strategy planningSTRATEGY   Marketing strategy planning,budget ...
PR strategy planning  PUBLIC   Crisis management           LobbyRELATION   Execellent relationship with reporters and     ...
ADVERTISING FILM PRODUCTION                                              Local & foreign film                             ...
PHIM QUẢNG CÁO
DIGITAL MARKETING      Web & Mobile Development      Online Advertising & Media Booking      Social Media Marketing      O...
HUMAN RESOURCE                                                KEY PERSONSNguyen Xuan Phu                O&M Vietnam Advert...
HUMAN RESOURCE                                                   KEY PERSONSTran Thanh Khiet               Yellow Pages – ...
HUMAN RESOURCE                                                     KEY PERSONSPham Hong Lan                  PriceWaterHou...
HUMAN RESOURCE                                                     KEY PERSONS  Criz Corpuz                Phillipine Crea...
OUR CLIENTS
Rep. Office: 182/42 Le Van Sy St., W.10, D.Phu Nhuan, HCMC                                   Tel: +848 3847 6211 - Fax: +8...
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print
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Blue sky credentials may 6th 2012 eng biilboard focus ver 2003 print

  1. 1. CREDENTIALS 2012
  2. 2. •AGENDA General Information • Mission- Attitude – Key values • Services – Outdoor Advertising – Event & Activation – POSM – Brand strategy planning – Public relation – Film production • Human resource • Clients
  3. 3. GENERAL INFORMATIONStarted in 2005 by a team of experienced talents from differentadvertising agencies.After four years of proven success, Blue Sky JSC was established in 2009.Our strength includes: • Acting locally with international service standards • Professional staff supply services throughout the country • Excellent support through long term relationship with a full range of suppliers and contractors
  4. 4. MISSION ATTITUDE &Mission Be your professional provider of outdoor, brand strategy, direct marketing services in VietnamAttitude small budget – big idea – optimal solution“We welcome clients with huge campaign and big budget. However, outdoor, brand strategy andmarketing is not the playground of the rich only. Small budget can get the expected success iffollowing the right ways.”
  5. 5. KEY VALUESOn-time delivery,creativeness, profession,effectiveness are each staff„s key values which arealways appreciated by ourclients. These values alsobring us huge projects.
  6. 6. OUR SERVICES Outdoor Advertising POSM Digital Marketing Event & Activation Film Production Brand Strategy Planning
  7. 7. PLANNING PROCESS Market Research Target Analysis Client‟s Brief Competitive Analysis Customer Behavior IntegratedCommunication Category Analysis Customer Insights StrategyBrand Positioning Target Customer Information Management
  8. 8. OUTDOOR ADVERTISING Nation-wide and Southern provinces billboard system Billboard Signboard & Light Box Banderole & Poster Public Transportation
  9. 9. OUTDOOR ADVERTISING Distribution by region HCMC Western Eastern Central VN 20% 20% 30% 30% Annual Sales: 1,000,000 USD
  10. 10. BILLBOARD
  11. 11. BILLBOARD
  12. 12. BILLBOARD
  13. 13. BILLBOARD-MARKET CHANNEL
  14. 14. BILLBOARD-MARKET CHANNEL
  15. 15. BILLBOARD-MARKET CHANNEL
  16. 16. Internal & outdoor event New product launching event EVENT &ACTIVATION Seminars / meetings Community events Opening / ground-breaking ceremonies Roadshows
  17. 17. POSMHi-tech light box (indoor & outdoor)Standees & BannersMock-upGift
  18. 18. Time: May 2010Venue: Kumho Asiana Plaza | Client: BMW Vietnam
  19. 19. Time: 2010 & 2011Venue: Nationwide | Client: Saigon Beer
  20. 20. BRAND Corporate Indentity Profile design Brand strategy planningSTRATEGY Marketing strategy planning,budget allocationPLANNING Execution & evaluation supporting
  21. 21. PR strategy planning PUBLIC Crisis management LobbyRELATION Execellent relationship with reporters and editors in various field.
  22. 22. ADVERTISING FILM PRODUCTION Local & foreign film Closed-loop film production system Hi-tech camera & professional team Intro Film Advertising Film Product & Service Introducing FilmBeside, we also supply other services: actor & actress, model casting…
  23. 23. PHIM QUẢNG CÁO
  24. 24. DIGITAL MARKETING Web & Mobile Development Online Advertising & Media Booking Social Media Marketing Online PR & SEM Email Marketing & Mobile Marketing
  25. 25. HUMAN RESOURCE KEY PERSONSNguyen Xuan Phu O&M Vietnam Advertising Company – Account Manager15 years of experience inMarketing & brand strategy GoldSun – Account Manager & Managing Director Marcom’s Lecturer & key positions of other firmsExperience of working on brand strategy of top brands such as: Kodak, Nestle, Milo,IBM, Vedan, Pond’s, Hazeline, Lavie, Uni-President. . .
  26. 26. HUMAN RESOURCE KEY PERSONSTran Thanh Khiet Yellow Pages – Sales ManagerOver 15 years of working Nhan Tri Advertising Film Prodution & Design Company –on advertising activities Project Directorsuch as: outdoor Stalie Media Group Company – Account Directoradvertising, event & being Nguyen Tran Advertising Company – Sales Directorin charge of productiondept. & management dept Khanh Hung Advertising & Thien Song Tam Advertising Company – General Director B.O.P Advertising Film Production Company – Managing DirectorExecuted projects’s Clients: Dutch Lady, Cocacola, Nestle, Kao, Mercedes-Benz, Isuzu,Kodak, Canon, Mekong Auto, Vinaphone, Vinamilk, Intel, HP, AIA, Mobiphone, Unilever. . .
  27. 27. HUMAN RESOURCE KEY PERSONSPham Hong Lan PriceWaterHouseCoppers – Marketing Director (Indochina Region)Over 12 years of living inadvertising & marketing Walter Thompson – BTL ManagerfieldExecuted projects’s Clients: Sunsilk, hazeline, Knorr, Lipton, Listerine, Ford, Shell,Whisky Johnie Walker, jack Daniels, Chocopie, konica, marborro, Unilever, BAT, FVHospital, Smirnoff, Remy Martell… Paul Dang Sales Manager – Dat Viet Advertising CompanyOver 10 years experience Outdoor Manager - Mindshare Advertisingin outdoor advertising Company
  28. 28. HUMAN RESOURCE KEY PERSONS Criz Corpuz Phillipine Creative Response Company - Art Director Over 12 years of Lowe Vietnam – Art Director working in foreign advertising companies in Chusenko Vietnam – Creative Director Vietnam, I experienced ADK Vietnam – Creative Director Vietnamese life, culture and tradition An GiámCommunications –công ty truyền thông An Đức Duc đốc sáng tạo của Creative DirectorExecuted projects’s Clients: Unilever Vietnam, Vinamilk, Rohto Vietnam, Ajinomoto, Meiji,Toto, Suzuki, Hitachi, Mitsubishi, Panasonic, Sony, Philips, Nha Vui, SPT, INAX, Toshiba,VinaCapital, Saigon Bank, Philippine Long Distance, Fil-Estate, Petron Tabacalera Cigar, Bank ofCommerce, SuperFerry Manila Pavilion Hotel, Evercrest Resort.
  29. 29. OUR CLIENTS
  30. 30. Rep. Office: 182/42 Le Van Sy St., W.10, D.Phu Nhuan, HCMC Tel: +848 3847 6211 - Fax: +848 3847 6211 Website: www.blueskygroup.com.vnFor further information, please contactMr. Tran Thanh Khiet – General Director Mr. Le Thanh Giang – Project Director (BOS Advertising Company)Mobile: 0908 277 470 – 093 277 2981 Mobile: 0918 067 867Email: khiet.tran@blueskygroup.com.vn Email: giangthanh@blueskygroup.com.vn

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