Official presentation of TheBlogTV practices in building collaborative platforms for business customers

1. Value behind Community
Corporate Practices
2011, May 4th

2. TheBlogTV is the first
Social Media Company
in Europe.
Since 2007 we engage
online audiences and convert
them into communities for
top brands and enterprises,
leveraging on video content
and social expertise.
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3. Our uniqueness
Social TV Shows /
We are pioneer and leader in
WebTV & VideoBlog /
building communities based on
participatory value and video
Vertical Social Network /
communications
Premium Clubs/
We engage ourselves in each
community to make them grow and Consumer Labs /
create a permanent dialogue between
our clients and their audiences.
Contest Platform /
Crowdsourcing/
Social Enterprise /
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4. Our Philosophy
We believe in participatory
value creation
We believe all brands and enterprises
are now facing a new challenge and
can leverage on their community to
create new economic value.
We have a top class team
in 4 countries
TheBlogTV has more than 120
people in France, Spain, Italy and the
UK. Experts in their field and
specialists in the social networking.
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5. The Opportunity
Communities can TheBlogTV
participate in the Communities
Internet
Crowd
Brand & Enterprise
Value Creation
Userfarm
`
Topic /Interest / Engagement /
Web 2.0 has Engagement / Responses /
Comments /
disclosed new
opportunities to extract
value from real time R&D! Web 2.0 Creative ideas Customer
Service!
and Solutions
crowd participation,
emerging
collaboration, Prod! Sales!
knowledge sharing.
Internal Marketing !
Process! & PR!
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6. Engaging in real The Risk
conversations
is to lose grip with your target
audience and let someone
COMMON INTEREST
else disintermediate your
company
We believe our clients should own
their communities and have access
to all information and insights. We
track and crunch all data in order to
MEASURE
RESPOND
understand our communities. With
ANIMATE
ENGAGE
Facebook, Twitter, etc. accessing
these RAW data are very
REACT
complicated if not impossible and
could be very expensive

7. Other CLIENT
TBTV NEW
COMMUNITY
SITES
sites
We build a social media
ecosystem for our
communities
Our communities are deeply linked with
all main social networks through API
and ad hoc apps. This, and a SEO
constant activity, maximize audience
engagement and project viralization.
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8. What we offer?
27/06/2009
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9. Our practices
and format
CROWD
TheBlogTV has FUNDING
developed a
unique portfolio
of 10 practices
addressing all
main customer IDEA
needs
PLATFORM
INDUSTRIES
CLIENTS
VALUE CREATION
PRACTICE
Under development
FORMAT

10. TheBlogTV - Full Service Approach
• Insights and Creativity We find a strong insight in the market
Develop concepts and ideas focused on a
• Concept and strategy specific target to meet the objectives of the
brand and build a strategy.
Social Design, Graphic & User Interface
• Construction & design Development and License
Multimedia & Mobile
Creation of a editorial plan based on
• Editorial planning
community focus
• Content Content management and production
Production Content Crowdsourcing
Social Media Strategy
• Diffusion Buzzing & Seeding
SEO, SEM, SMM
• Management Planning
Community Management
Project Management
Reporting & Accounting
• Reporting
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11. Case Studies
27/06/2009
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12. Social TV Shows / Babel All Colours of Italy
Client Category
The first and only User Generated television channel
dedicated to Italian immigrants created for civic Edutainment
purposes, social and entertainment.
Goals Countries
Customer Acquisition
Italy
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© BABEL is a TheBlogTV property

13. WebTV & Videoblog / Wired TV
To be
replaced by a
Wired Pic
To be replaced
by a Wired To be
video replaced by a
Wired Pic
Wired TV is a Video section of the Wired Client Category
website engaging the audiences around HiTech
their editorial topics with a customized
videoplayer and enhanced sharing Goals Countries
functionalities.
Traffic
Italy
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14. Vertical Social Network/ Nokia Play
Client Category
Is a community dedicated to sharing happenings Entertainment
and experiences related to the music, entertainment
and mobile.
Goals Countries
Retention
Italy
(ie Subscription)
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15. Vertical Social Network/ Wind Business Factor
WBF is a social network dedicated to start up Client Category
and emerging companies with special deals, Small Business
opportunities, contests and training material.
Goals Countries
Customer Acquisition
Italy
(Subscription)
15 © BUSINESS FACTOR is a TheBlogTV property

16. Premium Club / Juventus
Client Category
Premium Club (e.g. euro 36/yr.) in which fans can Juventus FC
Premium Club
share their own passion.
Exclusive content: Games, Videos in HD quality,
Goals Countries
Interactive chats with players
Revenues
Italy
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17. Consumer Lab/ Vodafone
Client Category
Is a platform where customers exchange Consumer
information and advice with various participatory engagement
tools: Forum, Blog and Wiki.
Goals Countries
Subscription / Italy
Retention
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18. Contest Platform/ Roma Europe Festival
REWF award the work of the talent people with cash Client Category
prizes and offers the possibility of visibility and Festival
international relations for creative.
• 6 competitions per year
Goals Countries
• Offline events
Talent Scouting
Italy
• Media partnerships, all managed by TheBlogTV.
(ie participants)
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19. Contest Platform/ Compass 50th
Client Category
50annicompass.compassonline.it
The first community dedicated to group stories and Anniversary
create a collective history of Italians.
• Everyone can participate
Countries
Goals
• Enriched with the stories and video interviews of public
figures.
Content
Italy
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20. Social Intranet/ Magma Solution
Magma – The Easy Social Enterprise
TheBlogTV has developed a Social Enterprise
Platform that includes the following functionalities:
• Management profiles.
• Knowledge Sharing in all formats.
• WebTV, VideoSharing.
• Agenda and Calendar of events
• Webmagazine and Microblogging.
• Chat, Messaging Platform,
• Brainstorming, Questions & Answers.
• Creation of working groups with dedicated tools.
• Publication and archiving with semantic search.
Magma is a white label platform that can be customized
allowing the customer to change graphic and choose the
desired functionalities.
Client Category
Social Intranet
Goals Countries
Productivity" UK
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(ie participation)

21. Crowdsourcing / Userfarm
Userfarm is the first european platform of video
crowdsourcing: a network of more than 25.000
videomakers
Brands, Publishers and Broadcasters can engage
videomakers able to create a full range of different
videos, tapping into a large pool of creative talent,
more than traditional production channels do.
Clients provide videomakers with efficient and
compelling brief including strategy and a determined
set of requirements.
Userfarm platform is also offered aa a white label
crowdsourcing platform for all customers' needs:
content, advertsing, insight, show, ecc…
Cliente Categoria
110 Clients
Co-creation
Obiettivo Paese
Content Production
France, Spain, Italy,UK
Active Participants
© USERFARM è di proprietà di TheBlogTV

22. Company Profile
27/06/2009
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23. Our portfolio of clients
TheBlogTv “currently clients”
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24. CORPORATE STRUCTURE
TheBlogTV Shareholders
Innogest Capital - the largest
Italian Venture Capital Fund,
focused on Seed & Early
Stage Investments.
TLcom - a London-based
Venture Capital fund,
investing since 1999 in
Telecom, Media e
Technology companies.
Zodiak Media Group - one of
the world's leading creators,
producers and distributors
of content for TV, radio, new
media and cinema.
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25. TheBlogTV is 120 people across Contact:
Claude Spasevski - Managing Director
4 European countries
claudespasevski@theblogtv.co.uk
TheBlogTV UK
London
22a Cope Place W8 6AA
Tel: (+44) 783 750 37 80
TheBlogTV Italy
Rome
Milan
via Casilina 939, 00172
via San Vincenzo 24, 20123
Tel: (+39) 06.97848159
Tel: (+39) 02.87286400
TheBlogTV Spain
Barcelona
Madrid
Diagonal 329, PisoB, 1ºDerecha - 08009 " Calle San Bernardo, 20. 2°-2ª - 28015
Tel: (+34) 93.4765792
Tel: (+34) 91.75.89.615
TheBlogTV France
Paris
38 rue des Gravilliers, 75003
Tel: +33 1 44 61 50 75