Zemoga Intro

© 2010, Zemoga Inc. All Rights
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ZEMOGA COMPANY
OVERVIEW

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ZEMOGA IS A FULL
SERVICE
DIGITAL INNOVATION
AGENCY.
Founded in 2001
Based in NY and Bogotá, Colombia
Near-Shoring and “In-Sourcing” Collaboration
More than 130 Employees

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Who We Are:
 Full service, end to end digital innovation firm
 Founded in 2004
 Based in NY and Bogotá, Colombia
 Near-shoring and “in-sourcing” collaboration
 More than 100 employees
 Direct and indirect client relationships
 Specializing in pharmaceutical,
retail/ecommerce, automotive, CPG, media &
entertainment
Who We Work With:
Agency Clients (partial list):
 BBDO
 Palio Communviation
 Kaplan Thaler
Agency.com
 US Concepts
 Renegade
Corporate Clients (partial list):
 Sears Holdings
 The Mozilla Foundation/Firefox
 HBO
 IAC
 Novo Nordisk
 Rodale
 Yahoo
 Toyota
 A&E Television Networks
 Panasonic
 Univision
 Pfizer
 Wise Foods
What We Do:
Innovation & Strategy
 Interface Design
 Application Design & Development
 Smartphone & Facebook Applications
 Game Design & Development
 Online Contest Administration
 Viral/Social Marketing
 Animation & Motion Graphics
 SEO & SEM Analytics
ZEMOGA FAST FACTS

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INNOVATION LAB DIGITAL FOUNDRY MARKETING KITCHENPERFORMANCE BUREAU
DIGITAL INTERACTIVE
SOLUTIONS.
IDEATE PRODUCE PROMOTE MEASURE
FULL SERVICE MEANS
WE...

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INNOVATION LAB DIGITAL FOUNDRY MARKETING KITCHEN
IINTELLIGENCE BUREAU
IDEATE PRODUCE PROMOTE
MEASURE
Building a great product is only the
first step in building a successful
business. Creating awareness and
promoting use are key factors in the
success of any project. Offerings
include Market/User Research,
Campaign Design and Deployment.
The Digital Foundry is our state-of-
the-art digital production service. The
Foundry works on a range of products,
including enterprise applications,
desktop apps, mobile (including
iPhone and Droid), social media apps
(including Facebook and Twitter),
digital video, Flash, rich media and
best-in-class web and game design
The Innovation Lab is a set of
proprietary tools and methods
that enables Zemoga to identify
new opportunities — and threats
— In our clients’ business
models. We then work together
to use this knowledge to better
service their customers’ needs.
Whether it’s working with clients to identify KPIs, creating customized dashboards, implementing SEO, or providing data
analysis and business recommendations, the Intelligence Bureau provides clients with an accurate, real-time picture of
product and market performance. Armed with this information, customers can take the necessary steps to ensure product
improvement, user satisfaction and a maximum return on spend.
ZEMOGA’S SERVICE OFFERINGS

OUR WORK
View our reels at:
General Reel –
http://www.zemoga.com/default.htm
http://www.vimeo.com/9701547
Creative Reel –
Motion Graphics Reel –
Gaming Reel –

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WE STRIVE TO DELIVER DIGITAL
INNOVATION

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WE’VE HELPED SEARS DO A COMPLETE SITE
OVERHAUL …
(CREATIVE AND PRODUCTION LED)
 Sears.com (#4 retail site) brief to Zemoga was
simple – update the look and feel of the site and
integrate new technologies that would make the
users’ shop- ping experience quicker and more
enjoyable.
 The team conducted user experience tests
(including TOBII laser eye-tracking) and worked
with SEARS’ internal design and development team
to create an Information Architecture that
emphasized simplicity.
 The Zemoga team quickly moved from IA to the
prototyping stage. In conjunction with the SEARS
team, Zemoga developed a “liquid architecture”
for the site that allowed the digital offering to
automatically resize to fit the user’s screen.
The result was a cleaner interface and expanded
product offerings that improved speed of choice
and ease of transition to new portions of the site.
This, in turn, led to increased conversion and
basket size.

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… AND FIND THE PERFECT PROM DRESS
(E-COMMERCE/GUIDED SALE)
 Zemoga has designed numerous “Guided Sale”
applications for Sears including the “Prom
Experience” microsite
 A simple and engaging personality quiz helped
teenage girls figure out the right prom look for
them. If they were still undecided after taking
the quiz, they could click on a trens section to
see the most popular styles.
 Social media formed a core component of the
site. Users were able to share the dress they
had selected with friends via Twitter and
Facebook.
 The campaign was a tremendous success for
Sears. The only negative? Each SKU featured on
the site sold out too quickly!

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WE’VE HELPED HBO STAY TRUE TO THEIR
AFFILIATES …
(B2B MARKETING)
 Zemoga has worked with several divisions of
HBO since 2008.
 The partnership has included everything from
digital asset management systems design to
affiliate marketing campaign creations to
branding & logo creation.
 Zemoga acts as the digital creative shop for
HBO’s affiliate marketing group creating
Powerpoint presentations, e-mail campaigns and
whatever other digital assets are required
 Zemoga helped HBO totally revamp the way
affiliates received marketing materials from the
company. The result was a cleaner interface and
expanded materials offerings that improved
speed of choice and diversity of campaigns. This
had led to more effective marketing at a local
level and improved business relationships with
affiliates.

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…AND NICKELODEON HAVE FUN WITH KIDS
(GAME DESIGN)
Zemoga worked with Nick to concept
and design a first-person, sports-action
casual game for their client, Mars
Foods.The Skittles program was a
multiphase promotion that includes on-
pack codes for unlocking functions
online, as well as a leader board for
users to track their standings.
Zemoga executed an advanced Flash
game in 3-D with customizable features,
including original character choices,
“Choose your ride,” and a branded
“desktop builder”. The site also
included a collection of rich media
banners and new functions and tricks
launched in follow-on phases.
The site was the most successful online
promotion for Nick to date, with
millions of unique visitors and code
inputs. The site continues to be one of
Nick’s top 10 promo sites, years after
the completion of the initial marketing
campaign.

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FROM HELPING YAHOO PROMOTE BIG BUDGET
FILMS … (PROMOTIONS AND SWEEPSTAKES)
 Zemoga concepted an interactive online
gaming experience to promote the film “Nine”
for our client Yahoo!
 Zemoga developed an interactive Flash based
game that reflected the sumptuous look and
feel of the film.
In addition, Zemoga created and administered
a sweepstakes for the client that gave users a
chance to win a trip to Italy. Zemoga handled all
aspects of the contest from initial concepting to
compliance and prizing
This was a “soup to nuts” project with Zemoga
handling everything from initial proposal to
marketing and measurement for Yahoo!

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A&E wanted to empower their ad sales
clients with digital tools that would help
them plan their media campaigns and
become more familiar with A&E’s
multiple media offerings.
Through a series of facilitated sessions,
Zemoga identified A&E’s desire to have
an online resource center that would
allow users to easily find and purchase
advertising space.
Zemoga developed an easily navigable
website with Flash features. Videos,
descriptions, schedules, images, and
logos of the network’s programs are all
part of the website’s utility components.
A Java application named the
“Targeting Toolbox” was also created to
help advertisers generate custom reports
related to their desired target
audiences. These reports contain data
for A&E’s numerous different television
channels in the United States.
… TO EMPOWERING ADVERTISERS FOR A & E
(PROMOTIONS AND SWEEPSTAKES)

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 Zemoga has been working with the IAC’s Daily
Beast property since 2008.
 The partnership includes the following scope
of services: information architecture, strategy,
feature development and strategy.
 We have created a Facebook Connect page,
we are involved with ad unit development and
production, and we manage their advertising
unit engine.
 We have a hybrid staffing arrangement where
we have dedicated resources manage all the
technical and production requirements and we
engage additional team members on a project
basis for branding and creative work.
WE’VE GOT THE CATEGORY EXPERIENCE …
(CREATIVE AND PRODUCTION LED, BRANDING, SOCIAL MEDIA)

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 Wise Foods drafted Zemoga to redesign their Cheez
Doodles presence online and engage with the brand’s
teen and tween consumer base. Zemoga worked with
Wise to create a new look and feel for the “Cheese
Dudes” characters, including character creation, 3D
renderings, Flash video and even original music.
Zemoga integrated an Augmented Reality component
driving a contest designed to encourage and capture
user generated content. Users print out codes and see
the Dudes appear and perform in 3D on their computer
screens.
 Zemoga supplemented these components with an
integrated social media campaign including Twitter
and Facebook components to help build brand
awareness on launch!
… AND THE DIGITAL CHOPS …
(AUGMENTED REALITY)

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 Atmosphere BBDO wanted to expand Monster’s
reach beyond North America to all of Europe.
Their strategy focused on a strong online
omnipresence via banner ads
Zemoga presented different Flash-animated
concepts for different target audiences. Some
of the banner ads employed a simple and to-the-
point aesthetic. Others were creative and
entertaining games that challenged the viewer
to “nail” the right job with a hammer, or “fill”
positions within their company by filling a
beaker with liquid, directing the user to the
Monster.com website.

Zemoga employed a unique approach for this
execution First, English-language banners were
sent to the client for approval. Once approved,
the banners were customized for each target
market by two teams: one to handle design
elements, such as manipulating the size and
layout of each banner, and another team to
manipulate the text (which was translated into
a multitude of languages).
…TO HELP YOU ACHIEVE YOUR BUSINESS
GOALS
(BANNER ADVERTISING)

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AND WE KNOW EMERGING
PLATFORMS

IPAD & IPHONE APPLICATION
DEVELOPMENT
Dedicated iPhone Application
development:
 iPhone Platform Architecture and SDK
expertise
 Animation and mobile interface
expertise
 Active in the iPhone Development
Community

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DID SOMEONE MENTION SOCIAL
MEDIA?

FACEBOOK APPLICATION DEVELOPMENT
Understand and have experience in the
Facebook Platform API including:
 FBML development language
 Facebook Platform Architecture
 Tag Set Parameters
 Members of the FB Developer
Community
Clients for Facebook applications and
pages include AVANIR, WISE FOODS,
WEISSCOMM, CONTINENTAL AIRLINES,
TED Conferences & JAMIE OLIVER’S
FOOD REVOLUTION
Also utilize team of social media
experts to leverage branding in the
space with measurable results.

TWITTER APPLICATION DEVELOPMENT
Understand and have experience in
both Twitter REST and Search APIs
including:
 Ruby on Rails developers
 Twitter Platform Architecture
 UTF-8 Encoding, Special Parameters
and Pagination Limits
Clients for Twitter applications and
pages include WISE FOODS, SEARS and
PALIO
Also utilize team of social media
experts to leverage branding in the
space.

INTEGRATED SOCIAL MEDIA CAMPAIGNS

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WE MAKE SURE OUR WORK DOES
THE JOB

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Tobii uses complex image processing
to identify exactly where the user’s eyes
are looking while capturing the image
the user is viewing
•The system is so accurate the
Tobii can detect movements known as
microsaccades (the ultra-fast
fixational eye movements that are
important for the maintenance of
visibility)
•By understanding where people
look and the choices they make, we
can create more effective web
designs. Designs that reflect natural
behavior tendencies and help users
achieve what they want (but cannot
necessarily express).
IN HOUSE USER ACCEPTANCE
TESTING

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The Eye Tracking system produces reports in
these formats:
Heat Maps [Heat map Graphic]
Gaze Pathways [Gaze Graphic]
Visual Clusters [Cluster Graphic]
Mouse click patterns, and animations of
these maps
Zemoga Researchers and Designers review the
reports and animation data of specific web
designs to determine what is working well,
and what needs changing.
TOBII EYE TRACKING
SYSTEM

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HOW CAN WE HELP?

Zemoga Intro

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