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Techniques in
Print & Billboard Advertising Design and Layout for Print and Outdoor Ads
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Headline Body Content
or Photo Company Logo Asymmetrical
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Symmetrical
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Basic Design Strategies
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Visual Flow according
to the golden rectangle Focal Point
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Color Design Strategies
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Color Design Strategies
25.
26.
Photo Design Strategies
27.
Photo Design Strategies
Visual Flow Color Groups and Selective Focus
28.
29.
30.
Photo Design Strategies
31.
32.
Photo Design Strategies
This ad has a simple composition with a black background and high contrast photograph and logo
33.
34.
Photo Design Strategies
35.
36.
Photo Design Strategies
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Less is more
1 message, 41.1% awareness.
56.
Less is more
2 messages, 36.7% Awareness, a 5% decrease in awareness.
57.
Less is more
3 messages, 34.9% Awareness, a further 2% decrease.
58.
Less is more
4 messages, 33.8% Awareness, another 1% drop in awareness levels.
59.
Less is more
5 messages, 29.2% Awareness. A total decrease in awareness of 12% overall!
60.
Obie Award Winners
61.
Obie Award Winners
62.
Obie Award Winners
Thank You!
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