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Design a poster like a pro!

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Workshop presented on 23 & 30 March 2019.

Published in: Education
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Design a poster like a pro!

  1. 1. Welcome to In the Cloud Design a poster like a pro!
  2. 2. In this workshop you will learn more about the following  Learn the underlying design principles, printing and general jargon related to designing  Understand the differences between a good and bad design  Finding quality content to add to your poster  Learn how to use software to design quality poster
  3. 3. What is a poster?  A poster is any piece of printed or digital paper, designed to convey a message, advertise an idea or product, or to be thought-provoking.  It all depends on the purpose of the poster, since it can be used for various reasons.
  4. 4. Three approaches ….  Download from web, edit  Use ideas from the web  Design from scratch
  5. 5. Advertising Posters
  6. 6. Political Posters
  7. 7. Motivational or Personal Posters
  8. 8. Event Posters
  9. 9. Educational Posters
  10. 10. What is the purpose of a poster?  In general, you want your poster to be memorable. If memorable, your message or idea is displayed in a successful way.  Two big things you need to keep in mind is what you are trying to advertise, and who your audience is.
  11. 11. Technicalities when printing  There’s a universal size for paper sizes i.e. poster sizes.  There’s no required size to make your poster, but there are a few standard options that you can choose from.
  12. 12. What you need to know before printing  There are different sizes in papers  The thickness of the paper can vary  There are different textures and styles in paper
  13. 13. Color usage – CMYK and RGB CMYK stands for Cyan, Magenta, Yellow and Black and is the color profile used in print.
  14. 14. RGB stands for red, green, and blue. Red, green and blue are the primary colors from which all other colors and shades come. RGB is used in digital design (e- poster).
  15. 15.  CMYK printing is the standard in the printing industry.  RGB is used across electronic devices, emitting red, green and blue light to create other colors.  Most designers use CMYK as a standard design for printing.  In the end it is better to design a poster in CMYK if you intend to print it, or RGB if it is digital.
  16. 16. CMYK vs RGB
  17. 17. Poster and Image size and resolution  Files destined for print should be set to 300dpi (dots per inch)  If you intend to use the poster only digitally, you can use 70dpi
  18. 18.  If your resolution is too low, you're going to end up with a blurred and pixelated poster. In Photoshop you set the dots per inch when you create a new document. Here is the example of how it looks when you start creating a new document in Photoshop.
  19. 19. Notes  Remember, digital files do not need to be as big as printing files  Supply your print files in the PDF format (print resolution at 300 dpi).  There are also online sites that can convert images or designs for you. Use the following to convert PDF to JPEG, or to PNG: https://pdf2jpg.net/
  20. 20. Spellchecking and Proofreading  Most designing software do not have spellcheck! So you can copy and paste your text to Word, and then do a spell check there. Correct the spelling in the designer programme if needed.  Ask someone else to read it carefully through, or spend some time away from the computer and then have a look at your poster again after a while.
  21. 21. What goes into a poster?  Title  Subtitle (optional)  Main Idea/Message  Image (optional)  Contact information
  22. 22. Finding images  Stock photos are often used in designs, and are very popular. Some Stock photos are free, others you have to pay for. These photos are bought from photographers, so you know the photos are high quality and appropriate for poster adverts.
  23. 23. Never use a stock photo with a logo on it. It looks unprofessional, and it can be seen as theft. So rather use another image, or pay for the original image.
  24. 24. Is it a good quality image?  When you download the photo, first see what file it is.  To play it safe, try searching images that are PNG. These files do not blur as easily as a JPEG image, and they are easier to use in posters if you need to make it smaller or larger.  Also check the size of the file when downloading it. If it is very small, leave it.  There is nothing worse than a bad photo on a poster - it conveys a message of sloppy work, or inexperience.
  25. 25. On Google, go to the original image site and download it from there. Very often when searching for the right image e.g. “Free Doodle Image PNG”, you will get better results than just “Doodle Image”.
  26. 26. Fonts  A poster conveys a message not just through its words, but the imagery and designs as well. When using fonts it is important to think of it as a type of ‘image’ as well. Different fonts communicate a different genre or feeling through a poster. So even if you think a font looks pretty on its own, it needs to blend in with your poster.
  27. 27.  Before even reading what the words say on a poster, the font style and colors should be able to tell you if it’s something that will interest you, or not.  Fonts and colors depend on the genre and purpose your poster has.
  28. 28. Fonts matter
  29. 29. Strong fonts vs Soft fonts  It is always fun to use different fonts - it gets exciting and it all looks so pretty. But try to stick to using only 2 or 3 different fonts on a poster. 1 font type makes it quite boring, and 4 or more fonts makes the poster very confusing. Try to use a creative font and combine it with a more average reading font. Avoid combining hard fonts with soft fonts.
  30. 30. Golden Rules for Designs  Don’t try and add EVERYTHING into the poster.  LESS IS MORE.  The best way to keep yourself in line, is to ask if you can sell your message/idea/product in less than ten seconds.
  31. 31. Golden Rules for Designing  Don’t try to make EVERYTHING the focus. Have one thing that stands out, and the rest just supports your main idea.
  32. 32. Golden Rules for Designing  Never just use one font throughout your whole poster. You need to use certain fonts/designs and sizes to attract the eye to more important information, and after they saw the important information, they can read the smaller, more normal print.
  33. 33. Golden Rules for Designing  Try to spread out the layout of the poster. We often use the rule of thirds, although it is not necessary to work strictly on that rule.  Don’t be afraid to leave space in your poster. It’s called negative space, and if used correctly it can actually make you poster more striking.  Design your poster in such a way that it is easy to read from close by as well as far away.
  34. 34. Colors  Just like fonts, colors also have different emotional context to it.  Certain colors work well together. You don’t want colors to blend in too much with each other, but also not be too different.
  35. 35. A complementary combination Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the Itten color circle.
  36. 36. The triad — a combination of three colors Combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’
  37. 37. An analogous combination This is a combination of 2 to 5 (ideally 2 to 3) colors that are ajacent to each other on the color circle. It creates a calming, likeable impression.
  38. 38. The split complementary combination A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipode on the color circle).
  39. 39. The Tetrad This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents.
  40. 40. Recap  Genre, purpose and audience  CMYK vs RGB  Size and Resolution  Spellcheck and Proofreading  What does a poster consist of?  Imagery  Fonts  Content  Coloring

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