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Publication Design Chapter 05

  1. 1. Chapter 5: Page Layout
  2. 2. <ul><li>Objectives </li></ul><ul><li>Understand how grids provide unity and flow in a publication. </li></ul><ul><li>Examine the ways grids can add organization and structure </li></ul><ul><li>to a page. </li></ul><ul><li>Learn how grids can be adapted to support a publication’s content, goal, and format. </li></ul><ul><li>Understand how typography works within a grid. </li></ul><ul><li>Examine how typography aids hierarchy and organization </li></ul><ul><li>in a layout. </li></ul><ul><li>Learn how to make text reader friendly. </li></ul><ul><li>Learn how to combine typefaces harmoniously. </li></ul><ul><li>Understand how imagery and text work together in a layout. </li></ul>
  3. 3. Simple Grids <ul><li>A grid can be as simple as a single vertical line in the center of a layout. </li></ul>
  4. 4. <ul><li>Multi-Column Grids </li></ul><ul><li>More complex grids are comprised of several columns containing text. </li></ul>
  5. 5. <ul><li>Grids and Flow (Before) </li></ul><ul><li>Grids add organization and flow to a layout. When there is no grid, visuals appear to be placed at random interrupting the flow of text. </li></ul>
  6. 6. <ul><li>Grids and Flow (After) </li></ul><ul><li>Visuals appear in a more predictable and organized manner when they are aligned with a grid. Text flows smoothly from one column to the next. </li></ul>
  7. 7. <ul><li>Grids and Unity </li></ul><ul><li>A two-column grid adds consistency and unity to this magazine. </li></ul>
  8. 8. <ul><li>Grids and Orientation </li></ul><ul><li>The number of columns in a grid will often be determined by format and orientation. A six-column grid is more practical when an 8-1/2x11 inch page in a horizontal format. </li></ul>
  9. 9. <ul><li>Grids and Function </li></ul><ul><li>The number of columns in a grid also depends on a publication’s function and goal. Linear reading usually requires no more than a single column grid. </li></ul>
  10. 10. <ul><li>Grids and Scale </li></ul><ul><li>Size also affects the number of columns. Large-scale formats, such as a newspaper, can easily accommodate a six-column grid. </li></ul>
  11. 11. <ul><li>Modular Grids </li></ul><ul><li>Modular grids can be broken down into smaller units. This layout shows a two-column grid broken down into four columns. </li></ul>
  12. 12. <ul><li>Flexible Grids </li></ul><ul><li>Modular grid formats offer flexibility. This magazine’s six-column grid allows pages to be segmented into thirds as well as halved into two equal columns. </li></ul>
  13. 13. <ul><li>Horizontal Guides </li></ul><ul><li>In addition to vertical grid lines, horizontal grid lines provide guides for aligning headings, page numbers and forming margins. </li></ul>
  14. 14. <ul><li>Typographic Contrast </li></ul><ul><li>Typographic hierarchy is achieved with typographic contrast. </li></ul>
  15. 15. <ul><li>Typographic Hierarchy </li></ul><ul><li>When readers scan a publication, they are drawn to the typographic elements that have the most dominance, such as an article title or headline. </li></ul>
  16. 16. <ul><li>Breaking Up Text </li></ul><ul><li>Long passages of text are made more reader friendly with subheads, initial caps and other graphic treatments. </li></ul>
  17. 17. <ul><li>Editorial Rules </li></ul><ul><li>Other rules related to reader-friendly type apply to editorial aspects of typography, such as how and where words can be broken. </li></ul>
  18. 18. <ul><li>Type Alignment </li></ul><ul><li>Type alignment refers to arranging type so that it conforms to an imaginary axis. </li></ul>
  19. 19. <ul><li>Aesthetic Text Columns </li></ul><ul><li>Working with columns of text involves aesthetic considerations such as the appearance of the “rag” on rag-right type. </li></ul>
  20. 20. <ul><li>Justified Columns and “Rivers” </li></ul><ul><li>Other aesthetic considerations include occurrences of white spaces between words, called “rivers” in justified columns, </li></ul>
  21. 21. <ul><li>Paragraph Indentation </li></ul><ul><li>Paragraph indents also need to be in proportion to a column’s width. </li></ul>
  22. 22. <ul><li>Optimal Line Length </li></ul><ul><li>Long and short lines of text are hard to read. When leading is auto (2-3 points more than the size of the type in a column) optimal line length is 25 to 50 characters. </li></ul>
  23. 23. <ul><li>Leading and Readability </li></ul><ul><li>Adding leading to columns of text can make it appear less dense and more </li></ul><ul><li>reader friendly. </li></ul>
  24. 24. <ul><li>Letterspacing and Readability </li></ul><ul><li>Letterspacing also affects readability. Words should not appear to be too crowded or interfere with differentiating word groupings. </li></ul>
  25. 25. <ul><li>Avoid Reversed Text </li></ul><ul><li>Dark text against a light background is easier to read than light text against a </li></ul><ul><li>dark background. </li></ul>
  26. 26. <ul><li>Mixing Typefaces </li></ul><ul><li>Harmonious combinations of typefaces are based on contrast. Avoid combining typefaces that are similar but different. </li></ul>
  27. 27. <ul><li>Imagery in the Layout </li></ul><ul><li>When combining type with imagery, strategically placed imagery can support eye movement by guiding a reader through a page or spread. </li></ul>
  28. 28. <ul><li>Combining Type and Imagery </li></ul><ul><li>Placement of imagery and text elements should support each other, directing the viewer’s eye through strategic positioning. </li></ul>
  29. 29. <ul><li>Group Images </li></ul><ul><li>When dealing with multiple images on a page, it often helps to group them so that they form a single compositional element. </li></ul>
  30. 30. <ul><li>Tweaking Image Placement </li></ul><ul><li>• Use the baseline and x-height of adjoining text as a guide for placement of visuals in a layout. </li></ul>
  31. 31. <ul><li>Bleeds </li></ul><ul><li>An image or any element on a page that extends beyond the grid and margin and off its edge is called a “bleed.” An image or color area that extends beyond all four edges of a page is called a “full bleed.” </li></ul>
  32. 32. <ul><ul><ul><li>Summary </li></ul></ul></ul><ul><ul><ul><li>Grids provide structure, organization and continuity to a publication. </li></ul></ul></ul><ul><ul><ul><li>Selecting a grid depends on a publication’s size and how many visuals are involved. </li></ul></ul></ul><ul><ul><ul><li>Grids also provide guides for aligning imagery and text. </li></ul></ul></ul><ul><ul><ul><li>Editors and publication designers have terms for the text elements on a page. </li></ul></ul></ul><ul><ul><ul><li>It is important to break up large bodies of text with subheads and other elements. </li></ul></ul></ul>