Creative Workshop on Poster Design

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Rough outline of the workshop and learning objectives.

- What is Poster?
- History of Poster.
- Father of the modern Poster.
- Types of Posters.
- Elements of a Poster Design.
- Principles of Design.
- How to design effective Poster.
- Poster Design Software
- Poster Design quick & basic tips
- Digital & Print version mode (ppi & dpi)
- Output file - ready process.
- Printing Process.
- Types of Paper.
- Types of Lamination.
- Fundamental of Color
> Primary Colors
> Secondary Colors
> Tertiary Colors
> Color Wheel
> Cool Color & Warm Color
- Poster Design Software
> Adobe Illustrator
> Adobe Photoshop
And lots to thing....

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Creative Workshop on Poster Design

  1. 1. POSTER what is it?!
  2. 2. POSTER? At First It’s A Very EffectiveCommunication ToolsA poster is a piece of printed paper designed to be attached to a wall or vertical surface.
  3. 3. POSTER? Typically posters include both textual and graphic elements. Posters may be used for many purposes. They are a frequent tool of advertisers (particularly of events, musicians and films), and other groups trying to communicate a message. Posters are also used for reproductions of artwork,particularly famous works, and are generally low-cost compared to original artwork.
  4. 4. History of Poster French historian Max Gallo OVER 200 YEARS posters have been displayed in public places all over the world. The modern poster, as we know it, however, dates back to 1870when the printing industry perfected colour lithography and made mass production possible.
  5. 5. History of Poster Jules Chéret (May 31, 1836 – September 23, 1932) He was a French painter and lithographer who became a master of Belle Époque Poster Art. And He has been called the father of the modern poster.
  6. 6. History of Poster Some Poster Art work done by Mr. Jules ChéretVin Mariani, Jules Cherets 1894 poster for the digestif and Folies Bergeres, affiche : Emilienne dAlencon, tous les soirs,tonic wine fortified by coca. 1896-1900
  7. 7. Types of posters Propaganda and political poster National Awareness Poster Social Awareness PosterProduct & Service Promotional Poster Movie Poster Travel Poster Event Poster Band/music Poster Publications Poster Educational Posters Classroom Posters etc….
  8. 8. Propaganda and political poster
  9. 9. Propaganda and political poster
  10. 10. Propaganda and political poster
  11. 11. National Awareness Poster
  12. 12. National Awareness Poster
  13. 13. Social Awareness Poster
  14. 14. Product & Service Promotional Poster
  15. 15. Product & Service Promotional Poster
  16. 16. Movie Poster (Hollywood)
  17. 17. Movie Poster (Bollywood)
  18. 18. Movie Poster (Dallywood)
  19. 19. Movie Poster (Dallywood)
  20. 20. Event Poster
  21. 21. Band/music Poster
  22. 22. Elements of a Poster Design Line -------------------------------------- Shape -------------------------------------- Direction -------------------------------------- Size -------------------------------------- Texture -------------------------------------- Value -------------------------------------- Colour -------------------------------------- Image/Photo -------------------------------------- Font/Type
  23. 23. Principles of Design Contrast -------------------------------------- Repetition -------------------------------------- Alternation -------------------------------------- Gradation -------------------------------------- Harmony -------------------------------------- Dominance -------------------------------------- Balance -------------------------------------- Space -------------------------------------- Proportion -------------------------------------- Unity
  24. 24. Principles of Design ContrastContrast - the difference between elements or the opposition to various elements.
  25. 25. Principles of DesignExample of Contrast
  26. 26. Principles of Design RepetitionREPETITION means repeating, or using same thing again and again. It refers to usage of same thing many a times.
  27. 27. Principles of DesignExample of Repetition
  28. 28. Principles of DesignAlternation
  29. 29. Principles of DesignExample of Alternation
  30. 30. Principles of Design GradationColor gradation is determined by math! Color gradation is when you have a shading or passing of one tint or shade of color to another, in very small degrees.
  31. 31. Principles of DesignExample of Gradation
  32. 32. Principles of Design HarmonyHarmony is achieved in a body of work by using similar elements throughout the work, harmony gives an uncomplicated look to a piece of artwork or sculpture.
  33. 33. Principles of DesignExample of Harmony
  34. 34. Principles of Design DominanceDominance gives a painting interest, counteracting confusion and monotony. Dominance can be applied to one or more of the elements to give emphasis.
  35. 35. Principles of DesignExample of Dominance
  36. 36. Principles of Design Balance Balance in design is similar to balance in physics A large shape close to the center can bebalanced by a small shape close to the edge. A large light toned shape will be balanced by a small dark toned shape (the darker the shape the heavier it appears to be) Types of Balance 1. Symmetrical Balance 2. Asymmetrical Balance
  37. 37. Principles of DesignExample of Balance1. Symmetrical Balance
  38. 38. Principles of DesignExample of Balance2. Asymmetrical Balance
  39. 39. Principles of Design SpaceSpace - the interval or measurable distance between objects or forms (two dimensional or three dimensional) Positive space Negative space Two-dimensional space Three-dimensional space
  40. 40. Principles of DesignExample of Space
  41. 41. Principles of Design ProportionProportion - the relation of two things in size, number, amount, or degree
  42. 42. Principles of DesignExample of Proportion
  43. 43. Principles of Design Unity Relating the design elements to the the idea being expressed in a painting reinforces theprincipal of unity.eg. a painting with an active aggressive subject would work better with a dominant oblique direction, course, rough texture, angular lines etc. whereas a quiet passive subject would benefit from horizontal lines, soft texture and less tonal contrast. Unity in a painting also refers to the visual linking of various elements of the work.
  44. 44. Principles of DesignExample of Unity
  45. 45. How to design aeffective postersFirst Establish the brief - [What] is the purpose of the poster - [Why] the purpose is important - [Who] is the target group - [Where] the poster will be displayed - [When] the poster will be displayed - [How] the poster will be reproduced (photocopying or printing)
  46. 46. How to design aeffective postersWays to attract people to read text1. Main headlineThis will be the largest piece of text and the first to be read. Keep itshort and to the point. You should be able to do this in fewer than7 words.2. Stand firstThis is the second piece of information people will read and is usedto explain the main headline. It can be longer than the headlineand introduces the reader to the subject. Use a smaller point sizethan for main headlines, but not bigger than for subheads.
  47. 47. How to design aeffective postersWays to attract people to read text3. Subheads and crossheadsThese are useful to break up blocks of text by introducing newsections. They make the page appear less intimidating and offputting to a potential reader.4. Body copyThis is the text containing the main bulk of information.
  48. 48. Poster Design – Basics Tips > First IMPRESSIONS are CRUCIAL!
  49. 49. Poster Design – Basics Tips > First Impressions Are Crucial
  50. 50. Poster Design – Basics Tips > 5 minutes to read!
  51. 51. Poster Design – Basics Tips > 5 minutes to read!
  52. 52. Poster Design – Basics Tips > Leave a lot of White Space
  53. 53. Poster Design – Basics Tips > Leave a lot of Negative Space
  54. 54. Poster Design – Basics Tips > Create a Focal Points
  55. 55. Poster Design – Basics Tips > Create focal points
  56. 56. Poster Design – Basics Tips > Make the Typography Inviting
  57. 57. Poster Design – Basics Tips >Make the typography inviting
  58. 58. Poster Design – Basics Tips >Make the typography inviting
  59. 59. Poster Design – Basics Tips >Make the typography inviting
  60. 60. Poster Design – Basics Tips >Make the typography inviting
  61. 61. Poster Design – Basics Tips >Make the typography inviting
  62. 62. Poster Design – Basics Tips >Make the typography inviting
  63. 63. Poster Design – Basics Tips >Make the typography inviting
  64. 64. Poster Design – Basics Tips >Make the typography inviting
  65. 65. Poster Design – Basics Tips >Make the typography inviting
  66. 66. Poster Design – Basics Tips >Make the typography inviting
  67. 67. Poster Design – Basics Tips >Make the typography inviting
  68. 68. Poster Design – Basics Tips >Make the typography inviting
  69. 69. Poster Design – Basics Tips >Make the typography inviting
  70. 70. Poster Design – Basics Tips > Make the text inviting
  71. 71. Poster Design – Basics Tips > Keep the text as Big as possible
  72. 72. Poster Design – Basics Tips > Keep the text as big as possible
  73. 73. Poster Design – Basics Tips > Avoid Using CAPITAL letters for complete words
  74. 74. Poster Design – Basics Tips > Avoid using CAPITAL letters for complete words
  75. 75. Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom
  76. 76. Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom
  77. 77. Poster Design – Basics Tips > Organize Sections In Columns
  78. 78. Poster Design – Basics Tips > Important Stuff at the top and Less important stuff at the bottom
  79. 79. Poster Design – Basics Tips > Use Contrast to give meaning
  80. 80. Poster Design – Basics Tips > Use contrast to give meaning
  81. 81. Poster Design – Basics Tips > ( ( COLOR ( is very powerful Elements
  82. 82. Poster Design – Basics Tips > Colour is very powerful Elements
  83. 83. Poster Design – Basics Tips > KISS! Keep it so simple
  84. 84. Poster Design – Basics Tips > KISS : Keep it so simple
  85. 85. Poster Design – Basics Tips > Don’t use too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images! too much text or too many images!
  86. 86. Poster Design – Basics Tips > KISS : Keep it so simple
  87. 87. Poster Design – Basics Tips > Don’t use Over Shadow!
  88. 88. Poster Design – Basics Tips > Don’t use over-shadow!
  89. 89. Poster Design – Basics Tips > Don’t use Clip Art
  90. 90. Poster Design – Basics Tips > Don’t use clip art
  91. 91. Poster Design – Basics Tips - First Impressions Are Crucial - 5 minutes to read! - Leave a lot of Negative Space - Create focal points - Make the text inviting - Keep the text as big as possible - Avoid using CAPITAL letters for complete words - Avoid using large blocks of text in italic - Important Stuff at the top and Less important stuff at the bottom - Organize Sections In Columns - Use contrast to give meaning - 800 words or less - Colour is very powerful Elements - Select the best image - Don’t Use a text font smaller than 24 points! - KISS: Keep it so simple - Don’t use too much text or too many images. - Don’t use over-shadow - Don’t use clip art
  92. 92. What is PPI & DPI? Monitor 72 ppi (PPI: Pixel per inch)Higher dip = Higher quality Print 300 dpi (DPI: dots per inch)
  93. 93. Professional Poster Design Software For print items Adobe Illustrator Vector Adobe InDesign For image editing Adobe Photoshop Raster/Pixels
  94. 94. Poster Design – Printing Method Check Recheck and check again! Please Don’t Forget to proof read your poster/ design before going printing!
  95. 95. Poster Design – Printing Method Create outlines for braking the font/text Expand the stroke Then Save Illustrator Output file fomate = .ai or .eps Then Make Your CD/DVD
  96. 96. Poster Design – Printing Method Some Types of Paper Art Paper Art Card Offset paper Photo paper By Color paper Papers thickness call: GSM like: 80gsm, 100gsm, 120gsm, 150gsm, 300gsm, 350gsm GSM stands for grams per Square Meter and is how the quality of paper is measured. Normal office paper is either 60 or 80 grams - good quality paper would be 100 to 120 grams.
  97. 97. Poster Design – Printing Method Lamination What is lamination? Lamination is the process of placing something between layers of plastic and gluing them with heat and/or pressure. When you look at perhaps some business cards, or some company brochures or profiles, you would normally find the front and back covers laminated. This creates a sort of tear-proof and waterproof surface. Laminating film encapsulates the item completely by being bonded to both its sides. Basic Types of Lamination 1. Gloss Lamination 2. Matte Lamination
  98. 98. Poster Design – Basics Tips Screen and print colors may not match exactly
  99. 99. Fundamental of COLOR Color has been investigated and used for more than 2000 years.Throughout history, different civilizations have experimented and learned more about color. We are still learning today about how color affects us and its importance in our lives.
  100. 100. Primary colorsRED Yellow BLUE
  101. 101. Secondary colours RED + Yellow = ORANGE Yellow + BLUE = GREEN BLUE + RED = PURPLEIf you mix equal amounts of the primary colours, you get the Secondary colours - Purple, Green and Orange. Red + Yellow = Orange, Red + Blue = Purple, Blue + Yellow = Green
  102. 102. Tertiary colors
  103. 103. Color Wheel
  104. 104. Cool Color & Warm Color
  105. 105. Same element but, just changing the color you can create totally different feel/situation HorrorImpression/Sense Chocolate Taste/Flavor
  106. 106. Optical/Visual Illusions
  107. 107. Poster Design – Illusions By Color and Shape
  108. 108. Poster Design – Illusions By Color and Shape
  109. 109. Poster Design – Illusions By Color and Shape
  110. 110. Poster Design – Illusions By Color and Shape
  111. 111. Thank You Very Much

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