Digital Poster Design Workshop


Published on

  • Be the first to comment

Digital Poster Design Workshop

  1. 1. Digital Poster Design Workshop Strategies for ADVS 210 Students Prepared by Adrian Chong Taylor’s College American Degree Transfer Program Fall 2010
  2. 2. Overview <ul><li>Purpose of a poster </li></ul><ul><li>Types of posters </li></ul><ul><li>How to communicate to your audience </li></ul><ul><li>Tools for designing posters </li></ul><ul><li>Poster design work flow </li></ul><ul><li>Practical exercise </li></ul>
  3. 3. Purposes of Posters <ul><li>A visual tool to communicate messages, concepts and findings </li></ul><ul><ul><li>Without need for further elaboration </li></ul></ul><ul><ul><li>In simple and understandable terms </li></ul></ul><ul><ul><li>Visually using pictures, charts and shapes </li></ul></ul><ul><ul><li>That is relevant to the audience </li></ul></ul><ul><ul><li>That stick (leaves a lasting impression) </li></ul></ul>
  4. 4. General Types of Posters <ul><li>Advertising & Promotion of products, services, events </li></ul><ul><li>With underlying motives </li></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Advocacy </li></ul></ul><ul><ul><li>Corporate Communications </li></ul></ul><ul><li>Source of Information </li></ul><ul><li>Subject Posters </li></ul><ul><li>Affirmation Posters </li></ul>
  5. 5. Effective Engagement <ul><li>Know your audience </li></ul><ul><li>Where you are distributing your poster </li></ul><ul><ul><li>Determines your formatting and message approach </li></ul></ul><ul><li>Stickiness </li></ul><ul><ul><li>Entire poster message must relate to your audience </li></ul></ul><ul><ul><li>Use catchy images or phrases </li></ul></ul><ul><li>More images, less words </li></ul><ul><ul><li>Use blocks, graphics, diagrams and flowcharts </li></ul></ul><ul><ul><li>Emphasize words appropriately </li></ul></ul><ul><li>Prioritizing your content </li></ul><ul><ul><li>Size and placement </li></ul></ul><ul><li>Include author and contact information </li></ul>
  6. 6. Effective Layout & Formatting <ul><li>Overall appearance </li></ul><ul><ul><li>Find a good balance of text and images, use white space to organize sections, avoid clutter </li></ul></ul><ul><li>Organization </li></ul><ul><ul><li>Use headings and columns to direct the reader’s eye </li></ul></ul><ul><li>Graphics should be clear and properly labeled </li></ul><ul><li>Text size </li></ul><ul><ul><li>Should be readable from 1 to 2 meters away </li></ul></ul><ul><li>Use color contrasts appropriately </li></ul><ul><li>Follow reader gravity (top to bottom, left to right) </li></ul>
  7. 7. Digital Formats <ul><li>Word Processing </li></ul><ul><ul><li>Microsoft Word </li></ul></ul><ul><ul><li>Apple iWork Pages </li></ul></ul><ul><ul><li>OpenOffice Writer </li></ul></ul><ul><li>Presentation </li></ul><ul><ul><li>Microsoft PowerPoint </li></ul></ul><ul><ul><li>Apple iWork Keynote </li></ul></ul><ul><ul><li>OpenOffice Impress </li></ul></ul><ul><li>Other Tools </li></ul><ul><ul><li>Mind Mapping </li></ul></ul><ul><ul><li>Drawing / Illustration </li></ul></ul><ul><ul><li>Desktop Publishing </li></ul></ul><ul><ul><li>Diagramming </li></ul></ul><ul><ul><li>File Management and Conversion </li></ul></ul>
  8. 8. Design Work Flow <ul><li>Planning </li></ul><ul><ul><li>What’s my message? </li></ul></ul><ul><ul><li>How much room do I have? </li></ul></ul><ul><ul><li>What is the page size of my poster? </li></ul></ul><ul><ul><li>Who and where are my audience </li></ul></ul><ul><ul><li>What software should I use? </li></ul></ul><ul><li>Focus </li></ul><ul><ul><li>Keep message and points simple </li></ul></ul><ul><ul><li>Prioritize by avoiding less important details (which can be included in a separately distributed leaflet) </li></ul></ul><ul><ul><li>Edit text carefully </li></ul></ul>
  9. 9. Design Work Flow <ul><li>Layout </li></ul><ul><ul><li>Determine a layout that works best for your poster’s purpose </li></ul></ul><ul><li>Heading </li></ul><ul><ul><li>To summarize, organize and emphasize </li></ul></ul><ul><li>Graphics </li></ul><ul><ul><li>Balanced with text </li></ul></ul><ul><ul><li>Avoid random placements </li></ul></ul><ul><li>Text </li></ul><ul><ul><li>At least 36 point for heading, 24 point for text </li></ul></ul>
  10. 10. Design Work Flow <ul><li>Colors </li></ul><ul><ul><li>Light background with dark objects </li></ul></ul><ul><ul><li>Stick to 2 or 3 colors </li></ul></ul><ul><ul><li>Avoid overly bright colors </li></ul></ul><ul><li>Edit </li></ul><ul><ul><li>Check and double check your poster </li></ul></ul><ul><ul><li>Have your friends read it and feedback on relevancy </li></ul></ul><ul><li>Finalize </li></ul><ul><ul><li>Convert your poster into PDF format </li></ul></ul>
  11. 11. Distribution of Work Load <ul><li>Creative Director </li></ul><ul><ul><li>Lead in concept and message creation </li></ul></ul><ul><ul><li>Assist team members in work load </li></ul></ul><ul><li>Copy Writer </li></ul><ul><ul><li>Content writing and placement </li></ul></ul><ul><li>Graphic Designer </li></ul><ul><ul><li>Hands-on with graphics software </li></ul></ul>
  12. 12. Team Practical Exercise <ul><li>Taylor’s ADP’s Student Enrolment Drive (Winter 2011) Poster </li></ul><ul><ul><li>Main objective is to promote ADP to prospective students to enroll for the 2011 Winter semester </li></ul></ul><ul><ul><li>Main message should cover the qualities of Taylor’s ADP </li></ul></ul><ul><ul><li>Secondary messages that could be covered : </li></ul></ul><ul><ul><ul><li>Move of operations to the Lakeside Campus </li></ul></ul></ul><ul><ul><ul><li>SETARA ’09 Ratings </li></ul></ul></ul><ul><ul><li>Time limit for completion: 1 hour 15 minutes </li></ul></ul>
  13. 13. Useful References <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>http:// /products/acrobat/segments/individual/ </li></ul>