SlideShare a Scribd company logo

Small Shop Social Strategies

•Download as PPTX, PDF•
•
NEPA BlogCon
NEPA BlogCon

NEPA BlogCon 2016 Session 2 presented by John Dawe MNA CNP, CFRE of Dawe Consulting Group (LLC).

Technology
1 of 13
Small Shop Social Strategies John W. Dawe, MNA, CNP, CFRE
Decision Making • What is my goal? • Who is my audience? • Does it serve those goals? • How much is it? • What skills do I need?
Small Shop Goals • Build awareness • Increase engagement • Trigger action
The Audience • Demographics • Age, Generation, Culture, Gender, Defining Factors • Stereotyping vs. Targeting • Psychographics • Job/Career Goal • Sociopolitical (Social/Fiscal) • Religion/Faith/Belief System • Hobbies/Interests/ “Bookshelf at B&N” Test / “Movie” Test
The Audience • Other Influencers • Income • Consumer history (“drives a hybrid”) • “Morning person” vs. Night owl • “Coffee Addict” • “Computer Gamer” • “Star Trek Fan” • Has the latest iPhone • Etc.
Outcomes • Tied to Goals • Awareness = Retention • Engagement = Small Action • Like, Join, Follow, Add • Action = Committed Action • Invite, Attend, Buy, etc.
Outcomes • Tied to Goals • Awareness = Retention • Engagement = Small Action • Like, Join, Follow, Add • Action = Committed Action • Invite, Attend, Buy, etc.
Tool Selection
Tool Selection • Design Software for Non-Designers • Canva.com • MolDIV App • Distribution • Buffer • Dropbox (the paid version!) w/ Mobile App • Google Apps/Drive • Slideshare / Issuu / FuzeMeeting / Anymeeting
Tool Selection • Engagement • Hootsuite • Canned Response • Analysis • Google Analytics • Facebook Insights • Twitter Stats
Roadmap/Plan ABSTRACT GOAL (Pick ONE) ___ Build Brand/Awareness ___ Increase Engagement ___ Trigger Action AUDIENCE THE MESSAGE Distribution: COPY Engagement: CHANNELS TOOLS Analytics: Timeline:
THANK YOU!

Recommended

Making the most of Vendor events & Holiday Fairs
Making the most of Vendor events & Holiday FairsMaking the most of Vendor events & Holiday Fairs
Making the most of Vendor events & Holiday FairsKathleen Desio, J.D.
 
Persuasion &
Persuasion &Persuasion &
Persuasion &혜원 정혜원
 
Festival 2017 - Grandes Doações - John Greenhoe
Festival 2017 - Grandes Doações - John GreenhoeFestival 2017 - Grandes Doações - John Greenhoe
Festival 2017 - Grandes Doações - John GreenhoeABCR
 
Lori Jacobwith Art of Asking HFH March2011
Lori Jacobwith Art of Asking HFH March2011Lori Jacobwith Art of Asking HFH March2011
Lori Jacobwith Art of Asking HFH March2011Ignited Fundraising
 
Using video in the social marketing mix
Using video in the social marketing mixUsing video in the social marketing mix
Using video in the social marketing mixCharityComms
 
Public Relations & Marketing: A Marriage of Convenience - InboundPHX
Public Relations & Marketing: A Marriage of Convenience - InboundPHXPublic Relations & Marketing: A Marriage of Convenience - InboundPHX
Public Relations & Marketing: A Marriage of Convenience - InboundPHXsigmaweb
 
Social Media & Web for Business
Social Media & Web for BusinessSocial Media & Web for Business
Social Media & Web for BusinessJustinMcCullough.com
 
Creating a year end fundraising offer they won’t refuse
Creating a year end fundraising offer they won’t refuseCreating a year end fundraising offer they won’t refuse
Creating a year end fundraising offer they won’t refuseLeah Eustace
 

Recommended

Making the most of Vendor events & Holiday Fairs
Making the most of Vendor events & Holiday FairsMaking the most of Vendor events & Holiday Fairs
Making the most of Vendor events & Holiday FairsKathleen Desio, J.D.
 
Persuasion &
Persuasion &Persuasion &
Persuasion &혜원 정혜원
 
Festival 2017 - Grandes Doações - John Greenhoe
Festival 2017 - Grandes Doações - John GreenhoeFestival 2017 - Grandes Doações - John Greenhoe
Festival 2017 - Grandes Doações - John GreenhoeABCR
 
Lori Jacobwith Art of Asking HFH March2011
Lori Jacobwith Art of Asking HFH March2011Lori Jacobwith Art of Asking HFH March2011
Lori Jacobwith Art of Asking HFH March2011Ignited Fundraising
 
Using video in the social marketing mix
Using video in the social marketing mixUsing video in the social marketing mix
Using video in the social marketing mixCharityComms
 
Public Relations & Marketing: A Marriage of Convenience - InboundPHX
Public Relations & Marketing: A Marriage of Convenience - InboundPHXPublic Relations & Marketing: A Marriage of Convenience - InboundPHX
Public Relations & Marketing: A Marriage of Convenience - InboundPHXsigmaweb
 
Social Media & Web for Business
Social Media & Web for BusinessSocial Media & Web for Business
Social Media & Web for BusinessJustinMcCullough.com
 
Creating a year end fundraising offer they won’t refuse
Creating a year end fundraising offer they won’t refuseCreating a year end fundraising offer they won’t refuse
Creating a year end fundraising offer they won’t refuseLeah Eustace
 
RelationshipMarketing
RelationshipMarketingRelationshipMarketing
RelationshipMarketingCathy Connors
 
Traditional Vs. Social Media Prospecting
Traditional Vs. Social Media ProspectingTraditional Vs. Social Media Prospecting
Traditional Vs. Social Media Prospectingsignatureworldwide
 
Building Loyal Audiences
Building Loyal AudiencesBuilding Loyal Audiences
Building Loyal AudiencesGreenleafBookGroup
 
StartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood
 
Facebook Marketing for Small Business
Facebook Marketing for Small BusinessFacebook Marketing for Small Business
Facebook Marketing for Small BusinessDaniel Patricio
 
Making a difference assembly
Making a difference assemblyMaking a difference assembly
Making a difference assemblyTattonspiller
 
Women In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony DupaquierWomen In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony DupaquierChristina Fowinkle
 
Yl17 media 18_gml vše
Yl17 media 18_gml všeYl17 media 18_gml vše
Yl17 media 18_gml všeYoungLionsCZ
 
Consumer Behavior ( women)
Consumer Behavior ( women)Consumer Behavior ( women)
Consumer Behavior ( women)Vijay Mishra
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012ssvob
 
Why your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwizeWhy your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwizeBas Van Breemen
 
The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
 
Double Your Business in One Year
Double Your Business in One YearDouble Your Business in One Year
Double Your Business in One YearWesley Leake
 
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016Digiday
 
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Annie Lynsen
 
Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright Christina Fowinkle
 
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpCreative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
 
Advert Pitch gucci
Advert Pitch gucciAdvert Pitch gucci
Advert Pitch gucciguccifamm
 
Contagious
ContagiousContagious
ContagiousShiv Shivakumar
 
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_yMoy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_yТатьяна Павлова
 
Los ultra sur
Los ultra surLos ultra sur
Los ultra surnataliaMarquez002
 

More Related Content

What's hot

RelationshipMarketing
RelationshipMarketingRelationshipMarketing
RelationshipMarketingCathy Connors
 
Traditional Vs. Social Media Prospecting
Traditional Vs. Social Media ProspectingTraditional Vs. Social Media Prospecting
Traditional Vs. Social Media Prospectingsignatureworldwide
 
StartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood
 
Facebook Marketing for Small Business
Facebook Marketing for Small BusinessFacebook Marketing for Small Business
Facebook Marketing for Small BusinessDaniel Patricio
 
Making a difference assembly
Making a difference assemblyMaking a difference assembly
Making a difference assemblyTattonspiller
 
Women In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony DupaquierWomen In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony DupaquierChristina Fowinkle
 
Yl17 media 18_gml vše
Yl17 media 18_gml všeYl17 media 18_gml vše
Yl17 media 18_gml všeYoungLionsCZ
 
Consumer Behavior ( women)
Consumer Behavior ( women)Consumer Behavior ( women)
Consumer Behavior ( women)Vijay Mishra
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012ssvob
 
Why your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwizeWhy your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwizeBas Van Breemen
 
The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)Bloomerang
 
Double Your Business in One Year
Double Your Business in One YearDouble Your Business in One Year
Double Your Business in One YearWesley Leake
 
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016Digiday
 
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Bloomerang
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Annie Lynsen
 
Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright Christina Fowinkle
 
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpCreative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpLaura Monroe
 
Advert Pitch gucci
Advert Pitch gucciAdvert Pitch gucci
Advert Pitch gucciguccifamm
 

What's hot (20)

RelationshipMarketing
RelationshipMarketingRelationshipMarketing
RelationshipMarketing
 
Traditional Vs. Social Media Prospecting
Traditional Vs. Social Media ProspectingTraditional Vs. Social Media Prospecting
Traditional Vs. Social Media Prospecting
 
Building Loyal Audiences
Building Loyal AudiencesBuilding Loyal Audiences
Building Loyal Audiences
 
StartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding WorkshopStartSomeGood Crowdfunding Workshop
StartSomeGood Crowdfunding Workshop
 
Facebook Marketing for Small Business
Facebook Marketing for Small BusinessFacebook Marketing for Small Business
Facebook Marketing for Small Business
 
Making a difference assembly
Making a difference assemblyMaking a difference assembly
Making a difference assembly
 
Women In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony DupaquierWomen In Automotive 2017 - Tony Dupaquier
Women In Automotive 2017 - Tony Dupaquier
 
Yl17 media 18_gml vše
Yl17 media 18_gml všeYl17 media 18_gml vše
Yl17 media 18_gml vše
 
Consumer Behavior ( women)
Consumer Behavior ( women)Consumer Behavior ( women)
Consumer Behavior ( women)
 
Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012Good ask by campaign coaches niagara fundraisers network jan 2012
Good ask by campaign coaches niagara fundraisers network jan 2012
 
Why your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwizeWhy your donors run away bas van breemen mindwize
Why your donors run away bas van breemen mindwize
 
The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)The Importance of Retaining First-Time Donors (And How To Do It)
The Importance of Retaining First-Time Donors (And How To Do It)
 
Double Your Business in One Year
Double Your Business in One YearDouble Your Business in One Year
Double Your Business in One Year
 
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
Transforming A Legacy Brand, Digiday Brand Summit, April 25th, 2016
 
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
Donor Retention Education w/ Steven Shattuck (AFP DFW 2017)
 
Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)Amplify Your Impact (Social Media for Social Good)
Amplify Your Impact (Social Media for Social Good)
 
Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright Women In Automotive Dec 2017 - Elgie Bright
Women In Automotive Dec 2017 - Elgie Bright
 
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow UpCreative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
Creative "No Drip" Ways to Boost your Post Close Real Estate Follow Up
 
Advert Pitch gucci
Advert Pitch gucciAdvert Pitch gucci
Advert Pitch gucci
 
Contagious
ContagiousContagious
Contagious
 

Viewers also liked

Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_yMoy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_yТатьяна Павлова
 
Invention in farming
Invention in farmingInvention in farming
Invention in farmingDisha Pujari
 
A research on total cost of ownership and firm profitability
A research on total cost of ownership and firm profitabilityA research on total cost of ownership and firm profitability
A research on total cost of ownership and firm profitabilityAlexander Decker
 
Exposicion de tecnologia y educacion
Exposicion de tecnologia y educacionExposicion de tecnologia y educacion
Exposicion de tecnologia y educacionHerberth Iglesias
 
Handling Problem Employees
Handling Problem EmployeesHandling Problem Employees
Handling Problem EmployeesS2Verify
 
Presentacion sobre la Microbiologia-del-pescado
Presentacion sobre la Microbiologia-del-pescadoPresentacion sobre la Microbiologia-del-pescado
Presentacion sobre la Microbiologia-del-pescadoEduardo Francisco Sirias
 
God Loves Life
God Loves LifeGod Loves Life
God Loves Lifeebcla
 
Sea Transportation
Sea TransportationSea Transportation
Sea Transportationmatahari1234
 
Анна Романцева: "влияние механики на удержание внимания"
Анна Романцева: "влияние механики на удержание внимания"Анна Романцева: "влияние механики на удержание внимания"
Анна Романцева: "влияние механики на удержание внимания"web2win
 
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,Дениза Драпчук: Стандарты онлайн-управления розничными продажами,
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,web2win
 
Gerald Werner - AntegradeApproach Step by Step
Gerald Werner - AntegradeApproach Step by StepGerald Werner - AntegradeApproach Step by Step
Gerald Werner - AntegradeApproach Step by StepEuro CTO Club
 
e=mc2 vom Employee zum Employerbranding #PAustria
e=mc2 vom Employee zum Employerbranding #PAustriae=mc2 vom Employee zum Employerbranding #PAustria
e=mc2 vom Employee zum Employerbranding #PAustriaMichael Rajiv Shah
 

Viewers also liked (19)

Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_yMoy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
Moy malay rodina.akskursiy_na_kolimagini_gori._ziginova_sof_y
 
Los ultra sur
Los ultra surLos ultra sur
Los ultra sur
 
Cerrando círculos
Cerrando círculosCerrando círculos
Cerrando círculos
 
Evaluation
EvaluationEvaluation
Evaluation
 
Samsonov miha moi_permskii_krai
Samsonov miha moi_permskii_kraiSamsonov miha moi_permskii_krai
Samsonov miha moi_permskii_krai
 
Invention in farming
Invention in farmingInvention in farming
Invention in farming
 
Above All
Above AllAbove All
Above All
 
A research on total cost of ownership and firm profitability
A research on total cost of ownership and firm profitabilityA research on total cost of ownership and firm profitability
A research on total cost of ownership and firm profitability
 
Exposicion de tecnologia y educacion
Exposicion de tecnologia y educacionExposicion de tecnologia y educacion
Exposicion de tecnologia y educacion
 
Hkol nie godi
Hkol nie godiHkol nie godi
Hkol nie godi
 
Handling Problem Employees
Handling Problem EmployeesHandling Problem Employees
Handling Problem Employees
 
Presentacion sobre la Microbiologia-del-pescado
Presentacion sobre la Microbiologia-del-pescadoPresentacion sobre la Microbiologia-del-pescado
Presentacion sobre la Microbiologia-del-pescado
 
God Loves Life
God Loves LifeGod Loves Life
God Loves Life
 
Sea Transportation
Sea TransportationSea Transportation
Sea Transportation
 
Анна Романцева: "влияние механики на удержание внимания"
Анна Романцева: "влияние механики на удержание внимания"Анна Романцева: "влияние механики на удержание внимания"
Анна Романцева: "влияние механики на удержание внимания"
 
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,Дениза Драпчук: Стандарты онлайн-управления розничными продажами,
Дениза Драпчук: Стандарты онлайн-управления розничными продажами,
 
17:55 - Wrapup
17:55 - Wrapup17:55 - Wrapup
17:55 - Wrapup
 
Gerald Werner - AntegradeApproach Step by Step
Gerald Werner - AntegradeApproach Step by StepGerald Werner - AntegradeApproach Step by Step
Gerald Werner - AntegradeApproach Step by Step
 
e=mc2 vom Employee zum Employerbranding #PAustria
e=mc2 vom Employee zum Employerbranding #PAustriae=mc2 vom Employee zum Employerbranding #PAustria
e=mc2 vom Employee zum Employerbranding #PAustria
 

Similar to Small Shop Social Strategies

Social Marketing by Jane Tobler
Social Marketing by Jane ToblerSocial Marketing by Jane Tobler
Social Marketing by Jane ToblerJTobler
 
Grant mac presentation
Grant mac presentationGrant mac presentation
Grant mac presentationmealshare
 
PLOTCON NYC: Building Products Out of Data
PLOTCON NYC: Building Products Out of DataPLOTCON NYC: Building Products Out of Data
PLOTCON NYC: Building Products Out of DataPlotly
 
Beyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-MakingBeyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-Makingtracx
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
 
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelWOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelElizabeth (Liz) Ngonzi
 
Amplify Your Impact - Small Act
Amplify Your Impact - Small ActAmplify Your Impact - Small Act
Amplify Your Impact - Small ActAnnie Lynsen
 
Offering Classes and Educational Events: Getting Started - AIRS 2017
Offering Classes and Educational Events: Getting Started - AIRS 2017Offering Classes and Educational Events: Getting Started - AIRS 2017
Offering Classes and Educational Events: Getting Started - AIRS 2017Jordan Lyons, MPA
 
Its all about behaviour geolocation psychographics cim may 2018
Its all about behaviour geolocation psychographics cim may 2018Its all about behaviour geolocation psychographics cim may 2018
Its all about behaviour geolocation psychographics cim may 2018David Edmundson-Bird
 
Marketing Class 1
Marketing Class 1Marketing Class 1
Marketing Class 1shamedh27
 
Peter anderson presentation
Peter anderson presentationPeter anderson presentation
Peter anderson presentationLiam Waite
 
Afp Congress Pres 2009 Jg Final
Afp Congress Pres 2009 Jg FinalAfp Congress Pres 2009 Jg Final
Afp Congress Pres 2009 Jg FinalWWF-Australia
 
Social Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceSocial Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceIDEA
 
Marketing Public Health Through Social Media
Marketing Public Health Through Social Media Marketing Public Health Through Social Media
Marketing Public Health Through Social Media Angela Connor
 
Spring 2015 3700 Ad Strategy 1
Spring 2015 3700 Ad Strategy 1 Spring 2015 3700 Ad Strategy 1
Spring 2015 3700 Ad Strategy 1 DanFarkasOUClasses
 

Similar to Small Shop Social Strategies (20)

Social Marketing by Jane Tobler
Social Marketing by Jane ToblerSocial Marketing by Jane Tobler
Social Marketing by Jane Tobler
 
Grant mac presentation
Grant mac presentationGrant mac presentation
Grant mac presentation
 
CHOO Fundraising 101 Sessions October 2013
CHOO Fundraising 101 Sessions October 2013CHOO Fundraising 101 Sessions October 2013
CHOO Fundraising 101 Sessions October 2013
 
PLOTCON NYC: Building Products Out of Data
PLOTCON NYC: Building Products Out of DataPLOTCON NYC: Building Products Out of Data
PLOTCON NYC: Building Products Out of Data
 
Beyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-MakingBeyond Social Listening: Insights that Power Decision-Making
Beyond Social Listening: Insights that Power Decision-Making
 
Marketing
MarketingMarketing
Marketing
 
Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...Building an audience strategy from the ground up. Audience strategy conferenc...
Building an audience strategy from the ground up. Audience strategy conferenc...
 
Social media for startups
Social media for startupsSocial media for startups
Social media for startups
 
2022 Compliatric Webinar Series - Writing a Successful Grant.pdf
2022 Compliatric Webinar Series - Writing a Successful Grant.pdf2022 Compliatric Webinar Series - Writing a Successful Grant.pdf
2022 Compliatric Webinar Series - Writing a Successful Grant.pdf
 
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case PanelWOC 2020 Symposium - Tell Your Story: Make the Case Panel
WOC 2020 Symposium - Tell Your Story: Make the Case Panel
 
Amplify Your Impact - Small Act
Amplify Your Impact - Small ActAmplify Your Impact - Small Act
Amplify Your Impact - Small Act
 
Offering Classes and Educational Events: Getting Started - AIRS 2017
Offering Classes and Educational Events: Getting Started - AIRS 2017Offering Classes and Educational Events: Getting Started - AIRS 2017
Offering Classes and Educational Events: Getting Started - AIRS 2017
 
Eos advocacy
Eos advocacyEos advocacy
Eos advocacy
 
Its all about behaviour geolocation psychographics cim may 2018
Its all about behaviour geolocation psychographics cim may 2018Its all about behaviour geolocation psychographics cim may 2018
Its all about behaviour geolocation psychographics cim may 2018
 
Marketing Class 1
Marketing Class 1Marketing Class 1
Marketing Class 1
 
Peter anderson presentation
Peter anderson presentationPeter anderson presentation
Peter anderson presentation
 
Afp Congress Pres 2009 Jg Final
Afp Congress Pres 2009 Jg FinalAfp Congress Pres 2009 Jg Final
Afp Congress Pres 2009 Jg Final
 
Social Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceSocial Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business Intelligence
 
Marketing Public Health Through Social Media
Marketing Public Health Through Social Media Marketing Public Health Through Social Media
Marketing Public Health Through Social Media
 
Spring 2015 3700 Ad Strategy 1
Spring 2015 3700 Ad Strategy 1 Spring 2015 3700 Ad Strategy 1
Spring 2015 3700 Ad Strategy 1
 

More from NEPA BlogCon

You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...
You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...
You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...NEPA BlogCon
 
How to Use Audience Awareness to Engage Your Readers
How to Use Audience Awareness to Engage Your ReadersHow to Use Audience Awareness to Engage Your Readers
How to Use Audience Awareness to Engage Your ReadersNEPA BlogCon
 
Engaging Audiences, while Increasing Content Monetization
Engaging Audiences, while Increasing Content MonetizationEngaging Audiences, while Increasing Content Monetization
Engaging Audiences, while Increasing Content MonetizationNEPA BlogCon
 
How to Use Live Video Streaming to Build Your Brand
How to Use Live Video Streaming to Build Your BrandHow to Use Live Video Streaming to Build Your Brand
How to Use Live Video Streaming to Build Your BrandNEPA BlogCon
 
Turning your Blog into an Event
Turning your Blog into an EventTurning your Blog into an Event
Turning your Blog into an EventNEPA BlogCon
 
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & ConvertHow to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & ConvertNEPA BlogCon
 
How to Blog and Use Social Media to Boost Your Business
How to Blog and Use Social Media to Boost Your BusinessHow to Blog and Use Social Media to Boost Your Business
How to Blog and Use Social Media to Boost Your BusinessNEPA BlogCon
 
NEPA BlogCon 2015: Words, Words, Words
NEPA BlogCon 2015: Words, Words, WordsNEPA BlogCon 2015: Words, Words, Words
NEPA BlogCon 2015: Words, Words, WordsNEPA BlogCon
 
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video SuccessNEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video SuccessNEPA BlogCon
 
NEPA BlogCon 2015: KEYNOTE - The Middle Finger Project
NEPA BlogCon 2015: KEYNOTE - The Middle Finger ProjectNEPA BlogCon 2015: KEYNOTE - The Middle Finger Project
NEPA BlogCon 2015: KEYNOTE - The Middle Finger ProjectNEPA BlogCon
 
NEPA BlogCon 2015: Profiting From Your Passions
NEPA BlogCon 2015: Profiting From Your PassionsNEPA BlogCon 2015: Profiting From Your Passions
NEPA BlogCon 2015: Profiting From Your PassionsNEPA BlogCon
 
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My Life
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My LifeNEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My Life
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My LifeNEPA BlogCon
 
NEPA BlogCon 2015: Building A Community For Your Podcast
NEPA BlogCon 2015: Building A Community For Your PodcastNEPA BlogCon 2015: Building A Community For Your Podcast
NEPA BlogCon 2015: Building A Community For Your PodcastNEPA BlogCon
 
NEPA BlogCon 2015: The Content You Didn't Even Know You Had
NEPA BlogCon 2015: The Content You Didn't Even Know You HadNEPA BlogCon 2015: The Content You Didn't Even Know You Had
NEPA BlogCon 2015: The Content You Didn't Even Know You HadNEPA BlogCon
 
NEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon
 
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PA
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PANEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PA
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PANEPA BlogCon
 
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside Farms
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside FarmsNEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside Farms
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside FarmsNEPA BlogCon
 
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton Penguins
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton PenguinsNEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton Penguins
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton PenguinsNEPA BlogCon
 
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible Camera
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible CameraNEPA BlogCon 2014: Session 2 - Tanya King, My Invisible Camera
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible CameraNEPA BlogCon
 
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon
 

More from NEPA BlogCon (20)

You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...
You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...
You've Got Their Eyeballs, Now Get Their Earholes: Why Bloggers Should Consid...
 
How to Use Audience Awareness to Engage Your Readers
How to Use Audience Awareness to Engage Your ReadersHow to Use Audience Awareness to Engage Your Readers
How to Use Audience Awareness to Engage Your Readers
 
Engaging Audiences, while Increasing Content Monetization
Engaging Audiences, while Increasing Content MonetizationEngaging Audiences, while Increasing Content Monetization
Engaging Audiences, while Increasing Content Monetization
 
How to Use Live Video Streaming to Build Your Brand
How to Use Live Video Streaming to Build Your BrandHow to Use Live Video Streaming to Build Your Brand
How to Use Live Video Streaming to Build Your Brand
 
Turning your Blog into an Event
Turning your Blog into an EventTurning your Blog into an Event
Turning your Blog into an Event
 
How to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & ConvertHow to Create Social Media Visuals That Engage & Convert
How to Create Social Media Visuals That Engage & Convert
 
How to Blog and Use Social Media to Boost Your Business
How to Blog and Use Social Media to Boost Your BusinessHow to Blog and Use Social Media to Boost Your Business
How to Blog and Use Social Media to Boost Your Business
 
NEPA BlogCon 2015: Words, Words, Words
NEPA BlogCon 2015: Words, Words, WordsNEPA BlogCon 2015: Words, Words, Words
NEPA BlogCon 2015: Words, Words, Words
 
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video SuccessNEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success
NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success
 
NEPA BlogCon 2015: KEYNOTE - The Middle Finger Project
NEPA BlogCon 2015: KEYNOTE - The Middle Finger ProjectNEPA BlogCon 2015: KEYNOTE - The Middle Finger Project
NEPA BlogCon 2015: KEYNOTE - The Middle Finger Project
 
NEPA BlogCon 2015: Profiting From Your Passions
NEPA BlogCon 2015: Profiting From Your PassionsNEPA BlogCon 2015: Profiting From Your Passions
NEPA BlogCon 2015: Profiting From Your Passions
 
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My Life
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My LifeNEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My Life
NEPA BlogCon 2015: How Cycling, Blogging and Social Networking Saved My Life
 
NEPA BlogCon 2015: Building A Community For Your Podcast
NEPA BlogCon 2015: Building A Community For Your PodcastNEPA BlogCon 2015: Building A Community For Your Podcast
NEPA BlogCon 2015: Building A Community For Your Podcast
 
NEPA BlogCon 2015: The Content You Didn't Even Know You Had
NEPA BlogCon 2015: The Content You Didn't Even Know You HadNEPA BlogCon 2015: The Content You Didn't Even Know You Had
NEPA BlogCon 2015: The Content You Didn't Even Know You Had
 
NEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master DeckNEPA BlogCon 2015: Master Deck
NEPA BlogCon 2015: Master Deck
 
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PA
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PANEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PA
NEPA BlogCon 2014: Session 5 - Jim Cheney, Uncovering PA
 
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside Farms
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside FarmsNEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside Farms
NEPA BlogCon 2014: Session 7 - Suzanne Kelly, The Lands at Hillside Farms
 
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton Penguins
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton PenguinsNEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton Penguins
NEPA BlogCon 2014: Session 1 - Brian Coe, the Wilkes-Barre/Scranton Penguins
 
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible Camera
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible CameraNEPA BlogCon 2014: Session 2 - Tanya King, My Invisible Camera
NEPA BlogCon 2014: Session 2 - Tanya King, My Invisible Camera
 
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Gal...
 

Recently uploaded

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 

Recently uploaded (20)

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 

Small Shop Social Strategies

  • 1. Small Shop Social Strategies John W. Dawe, MNA, CNP, CFRE
  • 2. Decision Making • What is my goal? • Who is my audience? • Does it serve those goals? • How much is it? • What skills do I need?
  • 3. Small Shop Goals • Build awareness • Increase engagement • Trigger action
  • 4. The Audience • Demographics • Age, Generation, Culture, Gender, Defining Factors • Stereotyping vs. Targeting • Psychographics • Job/Career Goal • Sociopolitical (Social/Fiscal) • Religion/Faith/Belief System • Hobbies/Interests/ “Bookshelf at B&N” Test / “Movie” Test
  • 5. The Audience • Other Influencers • Income • Consumer history (“drives a hybrid”) • “Morning person” vs. Night owl • “Coffee Addict” • “Computer Gamer” • “Star Trek Fan” • Has the latest iPhone • Etc.
  • 6.
  • 7. Outcomes • Tied to Goals • Awareness = Retention • Engagement = Small Action • Like, Join, Follow, Add • Action = Committed Action • Invite, Attend, Buy, etc.
  • 8. Outcomes • Tied to Goals • Awareness = Retention • Engagement = Small Action • Like, Join, Follow, Add • Action = Committed Action • Invite, Attend, Buy, etc.
  • 10. Tool Selection • Design Software for Non-Designers • Canva.com • MolDIV App • Distribution • Buffer • Dropbox (the paid version!) w/ Mobile App • Google Apps/Drive • Slideshare / Issuu / FuzeMeeting / Anymeeting
  • 11. Tool Selection • Engagement • Hootsuite • Canned Response • Analysis • Google Analytics • Facebook Insights • Twitter Stats
  • 12. Roadmap/Plan ABSTRACT GOAL (Pick ONE) ___ Build Brand/Awareness ___ Increase Engagement ___ Trigger Action AUDIENCE THE MESSAGE Distribution: COPY Engagement: CHANNELS TOOLS Analytics: Timeline: