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Working the
Camera:
Professional Secrets
for Video Success
East Stroudsburg University
September 12, 2015
Clay LePard
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Clay LePard WNEP @ClayLePard
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NEPA BlogCon 2015: Working the Camera: Professional Secrets for Video Success

Editor's Notes

  1. - That’s what you get Michelle for putting a “sponsored” slide in the slideshow
  2. 1. Blog Awareness – how can people find you? Describe example of finding a shopping blogger 2. Are you on Facebook/ Twitter? That’s great, but are people “aware” of you there? 3. Is there an easy way to contact you? Facebook messenger, an actual number, track record of replying to tweets/posts? 4. So you’ve been reached out to by a member of “the mainstream media” “the press”…what now? For that, enlisted some friends…
  3. I asked a simple question to a couple of people – what do you think of NEPA Blog Con Co-founder Michelle Davies… here’s Tom Clark’s answer
  4. And here’s Joe’s
  5. Now Jon Notice his concise response. Did he plan ahead what exactly he was going to say – maybe. But he had a general idea of what to expect. Questions like “for those who don’t know, what’s going on here?” Once you’ve been interviewed, the reporter is going to take away an impression of you – were you a good interviewer? Were you friendly? Were you easy to work with and set this up? If you’re put in the good column – you’re set. You’ll be one of the first calls next time there’s a story where you have a strong connection. Reporters will often end with “That’s all the question I have – is there anything else you’d like to add” THAT’S YOU CHANCE. IS THERE SOMETHING THEY FORGOT TO ASK? IS THERE SOMETHING COMING UP IN THE FUTURE THAT YOU THINK THEY SHOULD KNOW ABOUT?