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Using Audience
Awareness To Engage
Your Readers
Christina Carrell,
Optional
Image
If a post is great, is it great for every audience?
What does classical rhetoric have to do with
modern blogging?
By Matt Neale from UK (Greek philosophers Uploaded by NotFro...
Rethinking Audience For Better Content
Audience Analysis Benefit #1:
Engaging your audience
Audience Analysis Benefit #2:
Getting editors to notice your work
Audience Analysis Benefit #3:
Returning traffic
Audience Analysis Benefit #4: Decreasing your
bounce rate
Audience Analysis Benefit #5: Converting visitors
into dollars
Performing Audience Analysis
Step #1: What Do I Know About My Audience?
Who are my followers?
Consider: age, gender, locat...
Performing Audience Analysis
Step #2: What does my audience value?
What values do my followers share in
common?
Consider: ...
Performing Audience Analysis
Step #3: Does my audience need any accommodations?
Does my audience have any disabilities?
Co...
Performing Audience Analysis
Step #4: What are the demographics of my social media platform?
What social media platforms a...
Performing Audience Analysis
Step #5: What do my readers want?
What are your readers hoping to get from your blog?
Tools For Audience Analysis
Google Analytics
Tools For Audience Analysis
Google Keywords & Google Adwords
Tools For Audience Analysis
Facebook Insights
Tools For Audience Analysis
Twitter Analytics
Tools For Audience Analysis
SumoMe
Tools For Audience Analysis
Stay active within your community: Study your audience - and your
competitors’ audiences!
Invent A Character -
Give your character a name & identity, and write to him/her
Coming Up With Content Based on Audience Analysis
The Overlap Method
Tailoring Your Content To Engage Your Audience
Step-By-Step Worksheet For Audience Analysis
Visit momswithpain.com
Click “Resources for Bloggers”
Keep in touch!
@ccarrel...
THANK YOU!
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How to Use Audience Awareness to Engage Your Readers

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NEPA BlogCon 2016 Session 8 presented by Christina M. Carrell of Mothering with Chronic Pain Blog.

Published in: Technology
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How to Use Audience Awareness to Engage Your Readers

  1. 1. Using Audience Awareness To Engage Your Readers Christina Carrell, Optional Image
  2. 2. If a post is great, is it great for every audience?
  3. 3. What does classical rhetoric have to do with modern blogging? By Matt Neale from UK (Greek philosophers Uploaded by NotFromUtrecht) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  4. 4. Rethinking Audience For Better Content
  5. 5. Audience Analysis Benefit #1: Engaging your audience
  6. 6. Audience Analysis Benefit #2: Getting editors to notice your work
  7. 7. Audience Analysis Benefit #3: Returning traffic
  8. 8. Audience Analysis Benefit #4: Decreasing your bounce rate
  9. 9. Audience Analysis Benefit #5: Converting visitors into dollars
  10. 10. Performing Audience Analysis Step #1: What Do I Know About My Audience? Who are my followers? Consider: age, gender, location, marital status, occupation, educational level, and income
  11. 11. Performing Audience Analysis Step #2: What does my audience value? What values do my followers share in common? Consider: political views, religious beliefs, interests, and hobbies
  12. 12. Performing Audience Analysis Step #3: Does my audience need any accommodations? Does my audience have any disabilities? Consider: hearing, vision, physical limitations, cognitive impairments, illness By NPS Graphics, put together by User:Wcommons (http://www.nps.gov/hfc/carto/map-symbols.htm) [Public domain or Public domain], via Wikimedia Commons
  13. 13. Performing Audience Analysis Step #4: What are the demographics of my social media platform? What social media platforms am I using to promote my content? Consider: average user and platform’s most common demographic
  14. 14. Performing Audience Analysis Step #5: What do my readers want? What are your readers hoping to get from your blog?
  15. 15. Tools For Audience Analysis Google Analytics
  16. 16. Tools For Audience Analysis Google Keywords & Google Adwords
  17. 17. Tools For Audience Analysis Facebook Insights
  18. 18. Tools For Audience Analysis Twitter Analytics
  19. 19. Tools For Audience Analysis SumoMe
  20. 20. Tools For Audience Analysis Stay active within your community: Study your audience - and your competitors’ audiences!
  21. 21. Invent A Character - Give your character a name & identity, and write to him/her
  22. 22. Coming Up With Content Based on Audience Analysis The Overlap Method
  23. 23. Tailoring Your Content To Engage Your Audience
  24. 24. Step-By-Step Worksheet For Audience Analysis Visit momswithpain.com Click “Resources for Bloggers” Keep in touch! @ccarrell_writer @momswithpain
  25. 25. THANK YOU!

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