Facebook Marketing for Small Business

553 views

Published on

Daniel Patricio's presentation on Facebook marketing for Small Businesses

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
553
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facebook Marketing for Small Business

  1. 1. Social Media Marketing For small business
  2. 2. Daniel Patricio Marketer Community guy Entrepreneur
  3. 3. Today • Why Facebook and Social • Real small business case studies • Action plan
  4. 4. Where are my customers?
  5. 5. 1960: 6 TV Stations Today: 1 Social Network
  6. 6. 500 million friends 50% log on to Facebook each day Average network of 130 friends 30 billion pieces of content is shared
  7. 7. 500 million friends How do we reach them?
  8. 8. The famous case studies
  9. 9. Execution Ideas Media Budget Tone Benefit Objective Target market Competition Product Brand Business
  10. 10. Small is different
  11. 11. Think Small • Less resources • Local markets • More personality
  12. 12. Crushing the icebergs Find the emotional highpoint Engage daily Create linchpins
  13. 13. Small Businesses We Can Relate to
  14. 14. 0 100 200 300 400 500 600 700
  15. 15. 0 20 40 60 80 100 120 140 160 180
  16. 16. Building Your Facebook Strategy • Find the Emotional Highpoint • Build daily engagement • Create linchpins
  17. 17. Emotional highpoint • What makes your brand social?
  18. 18. Emotional Highpoint • Will they put their name behind it?
  19. 19. Daily Engagement • What makes it a community? Customer A Customer B Your Expertise
  20. 20. Daily Engagement • Be the curator – Ask questions
  21. 21. Daily Engagement • Be the curator – Respond
  22. 22. Daily Engagement • Be the curator – Show pictures
  23. 23. Linchpins • Create something unique
  24. 24. Linchpins • Use social as the conversion point Coupons Downloaded 91 Fan growth 321% Active Facebook Users 348%
  25. 25. How to know when you are ahead • Fans/likes • Monthly Active UsersReach • Comments & likes • Media viewsEngagement • Coupon downloads • Newsletter signups • Calls Action
  26. 26. Doing it right
  27. 27. Visit them online • http://facebook.com/buddybelts • Http://facebook.com/ucbaby • Http://facebook.com/sckckids
  28. 28. Questions to take away • What makes my brand social? • What makes it a community? • How can we take it offline?
  29. 29. Say hello @Danielpatricio daniel@orangerhinomedia.com

×