NEPA BlogCon 2016 Session 11 presented by Tim Buckley of Google.

1. Confidential & Proprietary
Improving Engagement in Today’s Mobile /Social World

2. Confidential & Proprietary
Building for today
Engaging your users
Unlocking revenue
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Building for
today’s users
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4. Mobile first strategy tips
88%
of users are less likely to return to
a site after a bad experience
Make it consistentMake it fast
Source: “A Beginner’s Guide to Website Speed Optimization”
Confidential & Proprietary
Make it easy
for your users

5. 74%
of people will abandon
a mobile website that takes
more than 5 seconds to load
1/3
Source: Google Mobile Ads Blog
Make it fast
say speed is the most important
factor when using the mobile web
Confidential & Proprietary

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PageSpeed Insights

7. Confidential & Proprietary
PageSpeed Insights
Confidential & Proprietary

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Accelerated Mobile Pages
● Articles are loaded instantly
● Everyone has access to use it
● Deepen engagement with
related articles

9. Make it easy for your users
61%
Will leave a mobile site
if they don’t see what they
are looking for right away
Ease of use Touch friendly Font size
Step 1
Step 2
Step 3
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Source: Google Mobile Ads Blog
Confidential & Proprietary

10. Be consistent across screens
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11. Confidential & Proprietary
Take the Mobile Friendly Test

12. Confidential & Proprietary
Engaging your
users
Confidential & Proprietary

13. Unique content
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14. Video and visual content
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Types of content that we share
Emotion - when we care we share
Social Proof - we’ll share what makes
us look cool, smart, savvy
Practical Value - If your content is useful,
people will spread the word
Stories - the undercurrent of contagious
content. People don’t share information,
we share stories.
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16. Confidential & Proprietary
Evergreen
Trending
In-depth
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Ideas for new content
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17. Confidential & Proprietary
Social media
and your site
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Social media best practices
Post on a regular schedule
Create catchy snippets
Have a clear call to action
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20. Confidential & Proprietary
Unlocking
revenue
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21. Confidential & Proprietary
Multiple ways to earn money from your content
● Access to over 1M Google
advertisers
● Right ads at the right time for
your audience
● Yield management for more
control over ads on your site

22. Confidential & Proprietary
Ad alternative: Contributor by Google
Empower users
Option to not see ads
Educate your users that
it costs money to
remove ads

23. Confidential & Proprietary
Ad alternative: Google Consumer Surveys
● Monetize through user friendly
surveys
● Users are asked to answer a
short survey in exchange for free
access to the publisher’s content
● Publisher’s are then paid for
each survey answered
google.com/consumersurveys

24. Confidential & Proprietary
Matched content
A simple way to promote your
articles to your users. Increase
page views, time spent on site,
reader loyalty, ad impressions,
and ultimately ad revenue
Generate revenue. When ads are
served, they’ll be formatted to
match the other
recommendations within your
Matched content units

25. Confidential & Proprietary
Think mobile first
Make your content unique
Leverage social to drive more traffic
Unlock revenue
What’s your strategy?
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26. Confidential & Proprietary
Thank you