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NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Galko, NEPA Mom

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Presenter: Christina Hitchcock, It’s a Keeper & Megan Galko, NEPA Mom
Title: Make $$ With Your Blog

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NEPA BlogCon 2014: Session 3 - Christina Hitchcock, It’s a Keeper & Megan Galko, NEPA Mom

  1. 1. Make $$ With Your Blog
  2. 2. About Megan • Stay at home, homeschooling mother to five beautiful children ages 10 and under. • Former reporter the Scranton Times/Tribue and worked as Deputy Communications Director for the Department of Community and Economic Development under three Governors. • Has worked with brands such as CVS, Verizon, Bissel, Crock Pot, Soda Stream and Hersheypark. • Ambassador for Project Envolve, which is a division of PPL Electric • Voted Best Lifestyle Blogger for 2013 • Lives in Roaring Brook Twp., with husband Vince and 5 kids and one dog
  3. 3. About Christina • Mom, wife, recipe hoarder, full time blogger • Chief cook & bottle washer at It’s a Keeper • Field editor for Taste of Home magazine • Kitchen Expert for GoodCook.com • Contributor on WNEP’s Home & Backyard • Worked with many national brands • Voted Best Blogger of 2013 by Electric City
  4. 4. 1. Ads 2. Affiliates 3. Sponsorships 4. Product Reviews 5. Business CTAs
  5. 5. Ad Networks
  6. 6. Pros vs Cons • Passive income • Easy to implement • A lot of networks to choose from • Earnings are driven by pageviews • Need to optimize to make increase earnings • Setting up a successful waterfall can be tricky
  7. 7. Affiliate Networks
  8. 8. Pros vs Cons • Easy to set up • Many options • Flexible • Very competitive • Commissions can fluctuate • Takes time to build your reader’s trust
  9. 9. Sponsorships
  10. 10. Pros vs Cons • Work with the companies you believe in • Flexible • Build relationships • You need to sell yourself • VERY competitive • You need to deliver
  11. 11. Product Reviews
  12. 12. Pros vs Cons • Work with the companies you believe in • Flexible • Build relationships • What if you don’t like the product? • Does it fit your niche? • What are you willing to work for?
  13. 13. Business CTAs
  14. 14. What Can You Sell? • Printables • Ebook • Training • Consulting • What else???
  15. 15. Pros vs Cons • Best way to earn income • Flexibility • The sky is the limit • May require a lot of work • What sets you apart? • How will you promote it?
  16. 16. QUESTIONS?
  17. 17. Megan Galko NEPAMom.com nepamom@hotmail.com Facebook.com/nepamom @nepa_mom Pinterest.com/nepamom Instagram.com/nepamom Youtube.com/nepamomdotcom Christina Hitchcock itisakeeper.com itsakeeperblog@gmail.com Facebook.com/itsakeeper @itsakeeperblog Pinterest.com/itsakeeperblog Instagram.com/itsakeeperblog Youtube.com/itsakeeperblog

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