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Yl17 media 18_gml vše

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Yl17 media 18_gml vše

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Yl17 media 18_gml vše

  1. 1. 2 GOALS, 2 AUDIENCES MONEY • CSR, PR AND MARKETING DEPARTMENTS • Reachable decision-makers • Inclined to get distracted AWARENESS • PSYCHOTHERAPISTS, PSYCHOLOGISTS, PSYCHIATRISTS • They want clients • And to help them properly
  2. 2. THE BIRD EXPERIMENT
  3. 3. INSIGHT People are desperately trying to find connections. They fail utterly though…
  4. 4. BUDGET ACTIVITY COST WORKSHOP TIME ADRESSING TIME PRINT SPONSORSHIP TIME MONEY QUALITY
  5. 5. LET‘S CONNECT IT TOGETHER
  6. 6. THE COURSE OF ACTION PHASE 1 DIRECT MAIL WEB SPONSORSHIP CSR DEPARTMENTS
  7. 7. THE COURSE OF ACTION PHASE 2 DIRECT MAIL WEB WORKSHOP PARTNERSHIP PSYCHOTHERAPISTS
  8. 8. WEB ADJUSTMENT • Non-profit organisation • Healing without drugs • Free diagnostics SIMPLE STUPID LANDING PAGE
  9. 9. WHY WILL IT WORK? • Incentive to understand the basic problem • One of five will experience it • Other four have a friend who will
  10. 10. DID IT „CLICK“?

Yl17 media 18_gml vše

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