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The Content
You Didn’t
Even Know You
Had
East Stroudsburg University
September 12, 2015
Brittany Thomas
@britt_thomas
We all need good content in our lives
• Corporations
• Nonprofits
• Community events
• Fashion bloggers
• Photographers
• ...
Where is your content hiding?
• Three ways to approach finding and using
content
1. Finding original content
2. Double sha...
Finding Original Content
• Start with the obvious
– Events, sales, your favorite recipe…
• What you do is interesting to y...
Finding Original Content
Finding Original Content
Finding Original Content
Finding Original Content
“Give me a topic, any topic, and I show you how
it’s interesting original content.”
Double Sharing
• Fencing principle: If it’s worth hitting once it’s
worth hitting twice
– ICYMI
– #TBT/#FBF
– One year loo...
Double Sharing
Double Sharing
Repackaging Content
Repackaging Content
• Repackage old content into something new
• Add new content to an old concept for a new
take
• Combin...
Repackaging Content
Find your content and let it shine
• Finding original content
– Don’t underestimate what your audience finds
interesting (...
THANK YOU!
Brittany Thomas
@britt_thomas
Brittany.Thomas@cabotog.com
SESSION SPONSORED BY:
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NEPA BlogCon 2015: The Content You Didn't Even Know You Had

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Session 7
Presented by: Brittany Thomas, Cabot Oil & Gas

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NEPA BlogCon 2015: The Content You Didn't Even Know You Had

  1. 1. The Content You Didn’t Even Know You Had East Stroudsburg University September 12, 2015 Brittany Thomas @britt_thomas
  2. 2. We all need good content in our lives • Corporations • Nonprofits • Community events • Fashion bloggers • Photographers • Stores • Restaurants
  3. 3. Where is your content hiding? • Three ways to approach finding and using content 1. Finding original content 2. Double sharing 3. Repackaging content
  4. 4. Finding Original Content • Start with the obvious – Events, sales, your favorite recipe… • What you do is interesting to your audience. Really.
  5. 5. Finding Original Content
  6. 6. Finding Original Content
  7. 7. Finding Original Content
  8. 8. Finding Original Content “Give me a topic, any topic, and I show you how it’s interesting original content.”
  9. 9. Double Sharing • Fencing principle: If it’s worth hitting once it’s worth hitting twice – ICYMI – #TBT/#FBF – One year look back – Anniversary – Leading up to next event – Update
  10. 10. Double Sharing
  11. 11. Double Sharing
  12. 12. Repackaging Content
  13. 13. Repackaging Content • Repackage old content into something new • Add new content to an old concept for a new take • Combine content together for something shiny • Have multiple ways to use the same content
  14. 14. Repackaging Content
  15. 15. Find your content and let it shine • Finding original content – Don’t underestimate what your audience finds interesting (you can even ask them!) • Double sharing – Maximize the exposure of your work • Repackaging content – Understand who you want to view your content and how best to reach them
  16. 16. THANK YOU! Brittany Thomas @britt_thomas Brittany.Thomas@cabotog.com
  17. 17. SESSION SPONSORED BY:

Session 7 Presented by: Brittany Thomas, Cabot Oil & Gas

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