• Worlds largest beverages company • Deals in a large variety of brands internationally • Now it established in more than 200 countries • Major rival is PEPSI
Company BackgroundInclude information on:• How it was founded and what they stand for.• Their current Corporate Objectives.• What our current production.• The size of the market and our market share.
History It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled.
• Coca-Cola was founded in May 1886 by Dr. John Pemberton• Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy• Only 9 servings of the soft drink were sold each day • Sales for the first year were only $50 • In 1888 Asa Griggs Candler bought the company and sales increased over 4000%
COCA COLA in Pakistan? • In 1950: Coca cola started its operations in Pakistan • In 1996: the coca cola itself took over business operations in Pakistan & setup its 1st production plant in Karachi. • In 2011: Now there are 6 production units and 11 distribution units working in Pakistan providing employment to more than 6000 people.
Coca-Cola Mission Statement: "It is the foundation of our Manifesto. • To refresh the world in body, mind and spirit. • To inspire moments of optimism through our brands and our actions. • To create value and make a difference everywhere we engage. "
Coca-Cola Vision Statement: • People: Being a great place to work where people are inspired to be the best they can be. • Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities.• Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities. "
Values: They are guided by shared Values that they will live by as a company and as individuals: •Leadership • Passion • Integrity • Accountability • Collaboration • Innovation • Quality
Slogans 1963 “Things Go Better With Coke.” 1970 “It’s the Real Thing” 1979 “Have a Coke and a Smile” 1982 “Coke Is It!” 1987 “You Can’t Beat the Real Thing” 1993 “Always Coca-Cola2006 - The Coke Side of Life 2007 - Live on the Coke Side of Life 2009 - Open Happiness 2010 - Twist The Cap To Refreshment 2011 - Life Begins Here
Advertising •Coke was first advertised as a remedy for headaches and exhaustion •Coke has been advertising on television for 50 years. • Songs used in coca cola commercials have become popular. • They use catchy mottos such as: “Adds a refreshing relish to every form of exercise”
Coca-Cola trademarkCoca-Cola international registered with following trademark
Coca-Cola Bottles1894 was the first time Coca-Cola was bottled 1894- early 1900s 1905-1916 1915- today
Product DescriptionsDid you knew The coco cola company offers a portfolio of more then 3500 products in over 200 countries.Which included, •Coca-Cola • Carbonated Soft Drinks • Water • Other Non-alcoholic beverages
Brand portfolio 1886, The original version of Coca-Cola. 1983, The caffeine free 1985, Still available June 2007 To still 2005, Coca-Cola Zero
Ingredients•Carbonated water • Sugar • Caffeine • Phosphoric acid v. Caramel (E150d) • Natural flavorings
Marketing Worldwide In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.Coke is a Kosher drink, so it is sold internationally.
ISSUES: • Inadequate training of lower staff • Lack of interaction between lower employees and management • Poor Advertising Policy regarding other products.• High Production Cost.
Solutions: • Training Programs for lower staff as well. • Upper management should have interaction with lower management. • Equal advertisement of all products. • Centralization of their production and distribution units.
Career Areas:BUSINESS-It takes thousands of people working together to keep our multi-billion dollar operation running smoothly.BUSINESS MANAGEMENT –Your insights and analysis will help find the answers. Here we take on big challenges and make bold plans for the future.FINANCE -Volume: 388.3 million unit casesNet Sales: 1149.1 million yuroComparable EBIT: 97 million yuroMARKETING –The strength of our brands is tied directly to the people behind them. It’s your ideas and innovative thinking that make The Coca-Cola Company a global powerhouse.AWARDS & RECOGNITION- Ranked # 1 for product quality Ranked # 1 for Europe Competitions in 2010 best workplaces Best Beverage award got 3 prestigious prizes at Beverage Innovation Awards
SUPPLY CHAIN FUNCTION –you’ll find the very best people answering the call everywhere we do business. We have opportunities available in Distribution and Logistics, Procurement, Equipment Services and Customer Service.SALES AND ACCOUNT MANAGEMENT – we give our people the resources they need to build long-term relationships with customers. And after more than a century of success, we have even bigger plans for the future. SUSTAINABILITY – Among ten percent most sustainable companies worldwide.ENERGY SAVING COOLERS – Reduce energy upto60% and energy consumption up to 35%. OPERATIONS- Health & Safety SAP Roll OutMANUFACTURING – Creating some of the best selling beverages in the world takes some of the best technology around and some of the very best people in the business.
Conclusion•A model for partnership between developed country students and developing country affected peoples. • A model for campaigns that are simultaneously local, national, global. • A model for using developed country universities.