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Organizational culture of coca cola


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Organizational Culture, mission, vision, and market srategy of Coca-Cola Company

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Organizational culture of coca cola

  1. 1. Organizational Culture of Coca-Cola Company • Prepared By: • Kazi Mashfiq Uddin Ahmed • ID: 100306003 • Department of Business Administration • Green University Of Bangladesh
  2. 2. Organizational Culture of Coca-Cola Company The Coca-Cola company shows its organizational culture through the following indicators as they are found in their company webpage. mission and vision values human and workplace rights the company's history its charitable foundations stakeholder engagement innovation and leadership
  3. 3. INTRODUCTION TO COCA-COLA Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company’s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca- Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: “Provide a moment of refreshment for a small amount of money- a billion times a day.” The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the world’s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day. The Company aims at increasing shareowner value over time. It accomplishes this by working with its business partners to deliver satisfaction and value to consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. They aim at managing their business well with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals and objectives. The associates of this Company jointly take responsibility to ensure compliance with the framework of policies and protect the Company’s assets and resources whilst limiting business risks.
  4. 4. Company’s Short Profile • Sector: Consumer Staples Industry: Soft Drinks • Fiscal year ends 12/31 • Non-alcoholic • Carbonated and non-carbonated beverages • Headquarters in Atlanta, GA • Focus is on the syrup for beverages – Sold to bottlers, distributors, and fountain retailers
  5. 5. Established: 1886 Ranking: We own 4 of the world's top 5 nonalcoholic sparkling beverage brands Associates: 90,500 worldwide Operational Reach: 200+ countries Consumer Servings (per day): 1.5 billion Beverage Variety: more than 2,800 products
  6. 6. Coca-Cola Source: Edward Jones
  7. 7. Product Line of Coca-cola
  8. 8. MISSION: • Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world: In body, mind, and spirit. • To inspire moments of optimism and happiness: Through our brands and our actions. • To create value and make a difference: Everywhere we engage.
  9. 9. VISION: • Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization.
  10. 10. Bringing Vision to Life • Our vision to become truly sustainable and achieve long-term growth is changing the way we think and operate. • You’ll see evidence of our progress every day as we work closely with our bottling partners in achieving our goals: • We will be in the top three for total return to shareowners among a set of comparable global companies, while ensuring the long-term health of our system. • We will be the employer of choice, where people create extraordinary results every day, in every country where we operate. • We will double the value of our most recognized brand, Coca-Cola®, and grow the rest of our portfolio so it is comparable in size. We will be the world's most respected, preferred and trusted global partner, as measured by superior satisfaction scores and innovations that ignite the categories in which we choose to compete. We will be the recognized global leader in corporate social responsibility. It’s in our very nature to innovate, create and excel. The more we grow, the greater the opportunity for you to grow with us.
  11. 11. VALUES • Guided by shared Values that we will live by as a company and as individuals: • Leadership: “The courage to shape a better future” • Passion: “Committed in heart and mind” • Integrity: “Be real” • Accountability: “If it is to be, it's up to me” • Collaboration: “Leverage collective genius” • Innovation: “Seek, imagine, create, delight” • Quality: “What we do, we do well”
  12. 12. THE GOALS ARE SIMPLE:: • We Will Reinvigorate Growth Of Our Company , And We Will Inspire Our People • BE THE BRAND: Inspire creativity, passion, optimism and fun.
  13. 13. Creating & Managing Organizational Culture. •The culture of the coca-cola company is mission driven focused on refreshing mind, inspiring, optimism, one and only making a difference from other companies. •The company had of stories which share real life examples and inspired consumers as well as employees. •Positive stories provide foundations for employees to be not only model workers but model citizen.
  14. 14. Organizational Technology. • Output processes are the greatest source of uncertainty. • Coca-cola company does not makes end products. • Distributors and bottlers mix other ingaidiats and then sell the product- coca cola name is on the end product. • Organization has a moderately high level of complexity due to the fact it uses mass production.
  15. 15. Designing Organizational Structure: Specialization & Coordination • The coca cola company realizes that divisional structure gives to react in uncertain environment and also allow to main level of stability. • Multi visional structure allows divisional managers to handle daily operations while operate managers are free to follow long term planning. • A multidivisional matrix structure may be better suited for the coca cola company. This would increase coordination between cooperate and at all levels to create solution to problem.
  16. 16. Organizations and Organizational Effectiveness. •Having operation for over 125 years coca-cola become an Icon of American culture. •Before long coca-cola was being sold in Europe. When the united states entered in world war 2nd ,coca-cola was being sold to both sides. •The coca-cola co. structure has a characteristics of both organic and mechanistic models. •The co. has over 70clean water projects in countries all across the global.
  17. 17. Stakeholders, Manager and Ethics. • Share owners, employees, bottling partners, governmental agency, suppliers, Retail customers, consumers, local communities, NGO’s are the stakeholder. • Share owners are concerned with earning a profit local communities care about environmental issues and labour standards. • Management want to keep labour cost down while employees want and increased benefits.
  18. 18. Managing in a Changing Global Environment. • Coca cola not compete for customers but also for raw material. • The coca cola company must also compete to get the best employees. • The company uses exclusive contracts with its bottling partners and other customers. • The company done excellent job managing environment.
  19. 19. Organizational Design & Strategy. •The core competences that give the org. it best competitive advantages are its strong brand name and its network of bottlers and distributers. •Relationship with its distributers another completive advantage, The structure of coca-cola is ideal for its differentiation strategy because they focus on market. •Company known that “for innovative marketing that constantly promote their brand name which protects their domain from competitors, coca-cola is too late for introduction new type of beverages, energy drinks, as well as blossoming coffee drinks.
  20. 20. Decision making: Incremental method; The Coca-Cola Company makes decision by using incremental method. Company decision; The company does not just quickly decide to create a new product, or change operations. Find solutions: By starting at the lower levels of the organization to find solutions The changes brought by using the unstructured decision making Examples; Company seek to purchase Quacker Oats, but stopped it. It means they lack confidence in the upper management of the company to make vital decisions.
  21. 21. Management conflicts, Power • Conflicts can be a healthy way for an organization to improve decision making, • The marketing department is the most powerful subunit in the organization. • The benefits derived from the power allocated to the marketing function • Consumer data shows the company that one of their ideas would not do well, the company can decide not to produce that beverage. • The strong emphasis on marketing has allowed Coca-Cola to become one of the most recognized brand names in the world,
  22. 22. Conclusion: • According to our personal findings all the management functions, approaches and techniques are correctly implemented and all the explanations given by all the managers are correct according to above mentions facts shows company is towards decentralization.
  23. 23. Thank you all for patient hearing