An industry can be defined as a group
of companies that manufacture products
and services which are closely related
to each other for example the car industry.
Now a days soft drinks are favored by all over the world and customarily
sold in super stores, restaurants and public machines.
Coca Cola soft drinks company is front runner for the market value.
Soft drinks are available in cans, polymer bottles, glass bottles.
The drinks are Here we are listing top soft drinks which are preferred and
considered as the best sold for a larger figure.
The drinks packaging is bottle with the figure of 0.5, 1, 1.5, 2.25 liter.
In Pakistan two brands Coca Cola and PepsiCo are working. PepsiCo includes
Pepsi, Pepsi diet, 7up, 7up diet, Mirinda,Mountain Dew, where Coca Cola
Company includes soft drinks;:
Coca Cola, Coke diet, Fanta, Sprite, and Sprite Zero.
These soft drink companies have capitalized in market of restaurants, fast
food like KFC, Fri Chicks,
Pizza Hut, Hardees, and Domino’s Pizza. More over many musical contests
including Pakistan Idol, Pepsi Icon, and Coke Studio are sponsored by these
Pakistan Cricket team is sponsored by Pepsi.
Recently Gourmet foods has created first Pakistan’s soft drinks brand and
with the quality taste competing .
1798 The term "soda water" first
1835 The first bottled soda water in
1861 The term "pop" first coined.
1892 William Painter invented the
crown bottle cap.
1898 "Pepsi-Cola" is invented by Caleb
1899 The first patent issued for a glass
blowing machine, used to produce
1952 The first diet soft drink sold
called the "No-Cal Beverage" a
gingerale sold by Kirsch.
1957 The first aluminum cans used.
1959 The first diet cola sold.
1965 Soft drinks in cans dispensed
from vending machines.
1974 The stay-on tab invented.
Introduced by the Falls City Brewing
Company of Louisville, KY.
1981 The "talking" vending
1. Carbonated Drinks
invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks
1. Basic Consumer Needs
2. Large and Growing Market
3. Different Flavors and Packages
4. Low Costs
6. High Consumption
7. High Level of Satisfaction
8. Rising trends in youth
3.Narrow Range of Material
4.Low supply of Raw Material
6.Replacing by Natural Drinks
7.Backdraws and Odds
1.Establish facts and use
4.Further replace Tea
2.Soft Drink in School
5.Prohibited due to
6.Political bands of
1. Prepare environment friendly products
2. Run high marketing campaign
3. Design high economy brands
4. Design less addictive brands
5. No use of alcohol
6. Less use of caffeine
7. Pay TAX to beware from government interventions
8. Attractive packing and editions for youth
9. Reasonable branding and placement
10.High Valuable Products
To sum up, the soft drink has increased 25% annually globally and 6.8%
Globally, Coca-Cola and Pepsi are huge brands of company who sales
Sales soft drinks more than other competitors.
The High rise of demand due the new trends of people psychology, soft
Drink industries providing high and competitive supply to meet up their
Demand and make fame in soft drink industry.
After the analysis of SWOT and Tabular view, we see that there are limitations
For these segments such as unstable attitude, brand loyalty, less brand loyalty
Health concern and ageing population. However, limitations can be resolved as
We recommend to resolve.