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Demand & Supply Analysis of Soft Drink Industry


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Demand & Supply Analysis of Soft Drink Industry

  1. 1. An industry can be defined as a group of companies that manufacture products and services which are closely related to each other for example the car industry.
  2. 2.              Now a days soft drinks are favored by all over the world and customarily sold in super stores, restaurants and public machines. Coca Cola soft drinks company is front runner for the market value. Soft drinks are available in cans, polymer bottles, glass bottles. The drinks are Here we are listing top soft drinks which are preferred and considered as the best sold for a larger figure. The drinks packaging is bottle with the figure of 0.5, 1, 1.5, 2.25 liter. In Pakistan two brands Coca Cola and PepsiCo are working. PepsiCo includes Pepsi, Pepsi diet, 7up, 7up diet, Mirinda,Mountain Dew, where Coca Cola Company includes soft drinks;: Coca Cola, Coke diet, Fanta, Sprite, and Sprite Zero. These soft drink companies have capitalized in market of restaurants, fast food like KFC, Fri Chicks, Pizza Hut, Hardees, and Domino’s Pizza. More over many musical contests including Pakistan Idol, Pepsi Icon, and Coke Studio are sponsored by these brands. Pakistan Cricket team is sponsored by Pepsi. Recently Gourmet foods has created first Pakistan’s soft drinks brand and with the quality taste competing .
  3. 3. 1798 The term "soda water" first coined. 1835 The first bottled soda water in the U.S. 1861 The term "pop" first coined. 1892 William Painter invented the crown bottle cap. 1898 "Pepsi-Cola" is invented by Caleb Bradham. 1899 The first patent issued for a glass blowing machine, used to produce glass bottles. 1952 The first diet soft drink sold called the "No-Cal Beverage" a gingerale sold by Kirsch. 1957 The first aluminum cans used. 1959 The first diet cola sold. 1965 Soft drinks in cans dispensed from vending machines. 1974 The stay-on tab invented. Introduced by the Falls City Brewing Company of Louisville, KY. 1981 The "talking" vending machine invented. HISTORY
  4. 4. 1. Carbonated Drinks invention of carbonated water (also known as soda water) is the major and defining component of most soft drinks
  5. 5. 1. Basic Consumer Needs 2. Large and Growing Market 3. Different Flavors and Packages 4. Low Costs 5. Non-Alcoholic 6. High Consumption 7. High Level of Satisfaction 8. Rising trends in youth
  6. 6. 1.Negative Claim 2.Traditional Preservation 3.Narrow Range of Material 4.Low supply of Raw Material 5.Un-perdictable situations 6.Replacing by Natural Drinks 7.Backdraws and Odds
  7. 7. 1.Establish facts and use potential PR 2.New Packaging Material 3.Replace alcoholic Drinks 4.Further replace Tea and Coffee
  8. 8. 1.Healthy Issues 2.Soft Drink in School Guideline 3.Environtalism 4.Distribution Cost 5.Prohibited due to Addiction 6.Political bands of Products
  9. 9. 1. Prepare environment friendly products 2. Run high marketing campaign 3. Design high economy brands 4. Design less addictive brands 5. No use of alcohol 6. Less use of caffeine 7. Pay TAX to beware from government interventions 8. Attractive packing and editions for youth 9. Reasonable branding and placement 10.High Valuable Products
  10. 10. To sum up, the soft drink has increased 25% annually globally and 6.8% In Pakistan Globally, Coca-Cola and Pepsi are huge brands of company who sales Sales soft drinks more than other competitors. The High rise of demand due the new trends of people psychology, soft Drink industries providing high and competitive supply to meet up their Demand and make fame in soft drink industry. After the analysis of SWOT and Tabular view, we see that there are limitations For these segments such as unstable attitude, brand loyalty, less brand loyalty Health concern and ageing population. However, limitations can be resolved as We recommend to resolve.