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Coca cola Presentaion

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Coca cola Presentaion

  1. 1. Coca Cola Presentation
  2. 2. Road Map • History • Some Interesting Facts About • Company Profile • Mission & Vision • Market Share • Marketing 4 Ps • Conclusion
  3. 3. 1886 1891 Coca Cola Coca Cola’s first BORN BOTTLING In a drug store occurred
  4. 4. 1899 1909 The first bottling 400 Coca-Cola plants AGREEMENT BOTTLING was done were operating
  5. 5. 1930 1960 The company started moving New GLOBALY BRANDS were Introduced
  6. 6. 1960 1996 Started Operations in All rights to PAKISTAN CCBPL
  7. 7. Some Interesting Facts About Coca Cola
  8. 8. Coca-Cola was made for the cure of headache and other illnesses
  9. 9. Sales for the first year were only $50
  10. 10. Only 9 servings of the soft drink were sold each day
  11. 11. Now number of coke bottles sold each day 1.8 billion
  12. 12. Coca-Cola is the most recognized word in the world after Okay
  13. 13. In 2012 162 Value B Enterprise In 2012 115 B Total GDP
  14. 14. Total number of Coca-Cola Products 3,500
  15. 15. Number of worldwide Coke employees 150,900
  16. 16. Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
  17. 17. Mission • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference.
  18. 18. Vision • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  19. 19. Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fastmoving organization.
  20. 20. Values • Focus on the Market • Work Smart • Act Like Owners • Be the Brand
  21. 21. Worldwide Share
  22. 22. Market Share in Pakistan Others, 5 % CocaCola, 30% Pepsi , 65%
  23. 23. Global Competitors • PepsiCo Inc. • Dr Pepper • Snapple Group, Inc. • Unilever, • Groupe Danone, • Kraft Foods Inc., • Nestlé S.A. and others.
  24. 24. Some Local Competitors Main Competitor • Pepsi Other Competitors • Gourmet • Pakola
  25. 25. Marketing Mix 4 Ps
  26. 26. Product Coca Cola has the big chain of Product line Over 3,500 Products
  27. 27. Price Earlier Coke used cost based pricing As competition started, now Coke has shifted to competitive pricing strategy VS
  28. 28. Place Target Market is Entire Planet
  29. 29. Segmentation Coke’s commercials basically based on young generations.
  30. 30. Promotion • Getting shelves at Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc
  31. 31. Chronology of Slogans • 2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
  32. 32. Other Promotion Activities Coca-Cola Concerts
  33. 33. Coke Ramzan Offer
  34. 34. Video Here

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