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Presentación coca cola
- 2. • History • Some Interesting Facts About • Company Profile • Mission & Vision • Market Share • Marketing 4 Ps • Conclusion Road Map
- 3. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLINGIn a drug store occurred
- 4. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
- 5. 1930 The company started moving GLOBALY 1960 New BRANDS were Introduced
- 6. 1960 1996 Started Operations in PAKISTAN All rights to CCBPL
- 7. Some Interesting Facts About Coca Cola
- 8. Coca-Cola was made for the cure of headache and other illnesses
- 9. Sales for the first year were only $50
- 10. Only 9 servings of the soft drink were sold each day
- 11. Now number of coke bottles sold each day 1.8 billion
- 12. is the Coca-Cola most recognized word in Okay the world after
- 13. 162 B In 2012 Enterprise Value
- 14. Total number of Coca-Cola Products 3,500
- 15. Number of worldwide Coke employees 150,900
- 16. Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 150,900
- 17. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission
- 18. Vision • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
- 19. Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast- moving organization.
- 21. Worldwide Share
- 23. Global Competitors • PepsiCo Inc. • Dr Pepper • Snapple Group, Inc. • Unilever, • Groupe Danone, • Kraft Foods Inc., • Nestlé S.A. and others.
- 24. Some Local Competitors Main Competitor • Pepsi Other Competitors • Gourmet • Pakola
- 25. Marketing Mix 4 Ps
- 26. Product 3,500 Coca Cola has the big chain of Product line Over Products
- 27. Price As competition started, now Coke has shifted to Earlier Coke used cost based pricing competitive pricing strategy VS
- 28. Place Target Market is Entire Planet
- 29. Segmentation Coke’s commercials basically based on young generations.
- 30. Promotion • Getting shelves at Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc
- 31. Chronology of Slogans • 2001 life is good • 2003 Jo Chaho Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
- 32. Other Promotion Activities Coca-Cola Concerts https://www.youtube.com/watch?v=TkHA2pf1gvc
Editor's Notes
- Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company <número>
- HISTORY OF BOTTLING1894 … A modest start for a bold idea In a candy store in Vicksburg, Mississippi, , Joseph 1899 … The first bottling agreement 1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. <número>
- 1920s and 30s … International expansion Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began, Coca-Cola was being bottled in 44 countries. <número>
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