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Generic building blocks of sustainable competitive advantage

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Generic building blocks of sustainable competitive advantage. Coca Cola, Walmart etc.

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Generic building blocks of sustainable competitive advantage

  1. 1. Tirthankar Sutradhar Generic Building Blocks of Sustainable Competitive Advantage
  2. 2. When two or more firms compete within the same market, one firm possesses a competitive advantage over its rivals when it earns (or has the potential to earn) a persistently higher rate of profits
  3. 3. Pruning the portfolio • Dell became really successful by exploring the web as a distribution channel. • Gillette has made a fortune by establishing a continuous relationship with customers based on its disposable razors. • Apple resurged based on its core capacity of bringing design to computers and electronic gadgets. • Cisco became famous for its capacity of configuring activities in new and innovative supply chains. • Intel thrived for its capacity to get partners to build on its processing platform. • Google tapped in an innovative revenue streams by linking highly specific search results and content with text ads. • Wal-Mart became dominant by its ability to slash cost throughout its business model.
  4. 4. Evolution of Competitive Advantage
  5. 5. Emergence of Competitive Advantage
  6. 6. 4 Building Blocks of Competitive Advantage
  7. 7. The Main Types of Competitive Advantage Cost advantage Differentiation advantage Competitive advantage
  8. 8. Once establishes, competitive advantage is eroded by competition. The speed with which competitive advantage is undermined depends on the ability of competitors to challenge either by imitation or innovation
  9. 9. Sustainable Competitive Advantage What is meant by sustainable competitive advantage? • Durable • Valuable to the firm • Exploiting weaknesses and neutralizing threats • Unique • Difficult for competitors to imitate • Not easily substitutable
  10. 10. Sustaining Competitive Advantage Sustained competitive advantage comes from maintaining higher profits than competitors over long periods of time.
  11. 11. The Coca-Cola Business Model • Coca Cola is the best example of a company with sustained competitive advantage, innovation, an extensive business model and an intelligent and substantial distribution network. • The Coca-Cola Company was incorporated in 1892 to produce the sweet fizzy drink – first developed by a pharmacist – that has become the world’s most recognised brand. • Today, almost 120 years later, The Coca-Cola Company is still going strong and is one of the most sought-after stocks on the New York Stock Exchange. • Coca-Cola’s competitive advantage has proven its sustainability over the last 100 years.
  12. 12. Competitive Advantage of Coca-Cola • The secret recipe for Coca-Cola, which arguably tastes better than other cola drinks. • Their ability to continue developing new products and re-inventing old ones – Coca-Cola currently offers over 400 brands in 200 markets worldwide. • The world’s most comprehensive distribution system has made Coca-Cola accessible to billions of people worldwide. Coca-Cola is often available in ample supply to people in areas where other consumer goods companies would never consider delivering their products. The African continent is an excellent example – it’s fairly common to see a small shop selling cold Coke in the middle of nowhere. • Coca-Cola’s production techniques are so well developed that it costs a fraction of the selling price to manufacture their product, resulting in high profit margins.
  13. 13. Bottling
  14. 14. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLINGIn a drug store occurred
  15. 15. 1899 The first bottling was done AGREEMENT 1909 400 Coca-Cola plants were operating BOTTLING
  16. 16. 1930 The company started moving GLOBALY 1960 New BRANDS were Introduced
  17. 17. And the rest is History
  18. 18. Coca-Cola was made for the cure of headache and other illnesses
  19. 19. Sales for the first year were only $50
  20. 20. Only 9 servings of the soft drink were sold each day
  21. 21. Now number of coke bottles sold each day 1.8 billion
  22. 22. is the Coca-Cola most recognized word in Okay the world after
  23. 23. 162 B 115 B In 2012 Enterprise Value In 2012 Total GDP
  24. 24. Total number of Coca-Cola Products 3,500
  25. 25. Number of worldwide Coke employees 150,900
  26. 26. Pruning the portfolio Performance Distribution Network Another well-known example of a company with a sustainable competitive advantage is Walmart
  27. 27. Competitive Advantage of Walmart maintains a sustainable competitive advantage in part because its strategies are specific to its organization and these strategies are known for creating a gap between Walmart's performance and that of its competitors. Walmart has created a complicated and detailed distribution center network which allows it to move goods to stores more quickly and efficiently than its competitors, while maintaining prices lower than its competitors.
  28. 28. Pruning the portfolio
  29. 29. THANK YOU

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