The document summarizes the centralization and decentralization of decision making at Coca-Cola. It discusses that Coca-Cola has historically centralized its decision making structure, with all major decisions regarding marketing, finance, hiring, etc. made by corporate directors. Previously it had a more decentralized structure but transitioned for competitiveness. Centralization allows for uniform decisions but can lead to delays. The current structure and its SWOT analysis are presented. In conclusion, while no system is perfect, Coca-Cola's centralized policies have proven appropriate for its worldwide growth and success.

1. Presented
to:-
Respected Sir
……..
Imran Aashiq

2. Presented
by
Asif
hussain

3. TITLE PAGE
Centralization
&
Decentralization
of decision making.

4. Introduction of the
organization
Founded in 1886, the Coca-cola company is the
world’s leading manufacturer, marketer, and
distributor of nonalcoholic beverages,
concentrates and syrups.
The company’s corporate headquarters are in
Atlanta, with local operations in over 200
countries around the world.

5. History of coca cola
Pakistan• The Coca Cola company is a global company. In
Pakistan the company started it’s business in 1953.
Today the company has a major share in beverage
market. The company has its production units at
Karachi, Multan, Faisalabad, Rahimyar Khan,
Gujranwala, & Lahore.
• The company provides a fair amount of
employment to local citizens and deeply involved
in the life of local communities in which it
operates

6. Vision, mission & values
• Vision:
• “To become a market leader in ready to drink
segment while adding best-in-class value to all
stakeholders”.
• Mission:
• “ CCBPL exists to refresh the consumers, inspire
moment of optimism through our brands & actions
as well as benefits all stakeholders, which we will
do with highest social responsibility & with
uncompromising commitment towards quality of
our products &

7. Vision, mission & value
• Integrity in our operation.”
• Values:
• We value & respect our people.
• We communicate openly.
• We have integrity.
• We win as a team.
• We drive quality & innovation.
• We are accountable.

8. Introduction to the topic
• Centralization is said to a process where
concentration of decision making is in a few hands.
Centralization: the degree to which decision
making is concentrated at single point in the
organization is called a centralization process, in
this process no lower employee is involved in
decision making.

9. Introduction to the topic
• Decentralization is a systematic delegation of
authority at all level of management & in all of
the organization. In decentralized companies,
authority is retained by the top management for
taking major decisions & framing policies
concerning the entire process of the company’s
work. Rest of the authority may be delegated to
the middle & lower level of management

10. Practical study of
organization• In Coca Cola the decision making process is
completely centralized and all decision are being
taken by top level management and those decision
are implement by middle and lower level
management .
• Various departments make their annual plans and
give their plans to the top level management, the
management will decide how to execute the plan.
•

11. Practical Study of
Organization• 5 years ago the CCBPL was operating with a
decentralized management structure, where
decision making process involved the local and
territory level management as well.
• The company, after a massive study of its working
and the local working condition decided to
transform its structure into centralization.
• Decentralization was not considered appropriate to
compete in the market.

12. Practical study
Centralized decisions are taken in the present
structure of CCBPL.
All the major decisions regarding marketing and
financial are taken by the respective directors in
Corporate office like supply chain, human resource,
commercial and technical, etc.
TCM( territory commercial manager) can plan for
Sale & marketing at locations & forward their
business plans to corporate office for approval.

13. Practical study
• Hiring & firing from worker to managers & to the
director level is approved by the corporate
authorities.
• Compensation & benefits approved by corporate
authorities.
• All contracts & agreements are approved by
director legal. All litigations are processed,
pursued by him.

14. Present Structure

15. Swot Analysis

16. Swot Analysis
• Strengths:
• Decisions are taken without prejudicesness and
favor.
• Decisions are visionary and final.
• Lengthy process in taking decision is discouraged.
• Uniform decisions are taken for all territorial
locations and employees.
• Personal likings and disliking at locations for any
reasons except on merit are discouraged and
unaccepted.

17. Swot Analysis
• Weaknesses:
• Delay in decision due to non availability of the
deciding authority.
• Delay in decision results in indulging unnecessary
litigations and problems especially in company
vehicle accidents, etc.
• Delay in settlement of financial matters.
• Delay in insurance and medical claims and
reimbursements thereof.

18. Swot Analysis
• Opportunity:
• Talented and qualified individuals irrespective of
religion, gender, race, locality, and section can
avail and seek opportunity of employment and
association.
• Carrier growth and job advancement.

19. Swot Analysis
• Threats:
• Threats by competitors like Pepsi in the market as
they take timely and immediate decisions.
• Removal of empty stock of coca cola products
from the market by the competitors to minimize
sale volume.
• Disallowing the local authorities to take counter
action at their level to save the damages.
• Litigations are caused due to delayed decisions.

20. Conclusion
• Conclusion:
• No system introduced and made by mankind is
final or perfect.
• Each and every system carries strength and
weaknesses.
• Coca Cola has a worldwide system having the
largest sale volume of high quality products.
• The company business is growing rapidly &
successfully.
• The company’s performance proves that
centralization of their policies are right and
appropriate .

21. Data collection sources
• Web & Internet.
• Officials and management of Coca Cola beverages
Pakistan , Sialkot.
• Magazines and Newspapers.
• Television

22. •THANKS